8 Re-Targeting Tools With the Best Conversion Tracking Features

Unpacking the secrets behind the best re-targeting tools, this article is a must-read for anyone interested in conversion tracking features. With insights from a VP of Market Operations and a founder, readers are guaranteed expert advice. First up, learn why HubSpot is the go-to for full-featured tracking. Finally, discover how ReTargeter revolutionizes advanced segmentation, among a total of eight insightful recommendations.

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Choose HubSpot for Full-Featured Tracking

HubSpot marketing is the way to go here. They’re a full-featured platform that includes conversion tracking, integration with essential apps, and a full suite of CRM tools to track our customer interactions across multiple platforms.

Nick Valentino, VP of Market Operations, Bellhop

Utilize Google Ads for Robust Analytics

We have found that Google Ads offers the best conversion-tracking features for retargeting campaigns. Its robust analytics allow you to track user interactions across platforms, providing insights into how well your ads convert visitors into customers. By setting up conversion goals, you can measure specific actions, such as purchases or sign-ups, giving a clear picture of your campaign’s effectiveness. In our recent campaigns, we achieved a 33% increase in conversions through targeted remarketing, emphasizing our commitment to sustainability. 

Additionally, Google Ads’ integration with Google Analytics enhances tracking capabilities, allowing us to analyze user behavior and optimize our strategies effectively. This data-driven approach not only improves our ROI but also aligns with our mission to promote eco-friendly practices, making our marketing efforts as sustainable as our business model.

Swayam Doshi, Founder, Suspire

Boost Engagement with Criteo’s Dynamic Retargeting

Criteo has been a game-changer for us when it comes to conversion tracking. Their dynamic retargeting—with product recommendations—really boosted our engagement, and the detailed metrics helped us fine-tune our campaigns for better ROI.

Joshua Odmark, CIO and Founder, Local Data Exchange

Optimize Campaigns with Ruler Analytics

I recently tried Ruler Analytics, and it’s been eye-opening for understanding our customers’ journeys. It shows us exactly how people move through our funnel and ties conversions back to specific marketing touchpoints, which has really helped us optimize our campaigns.

Praveen Kumar, Founder, Wild Creek Web Studio

Leverage Fixel’s AI for High-Intent Visitors

From my experience, Fixel’s AI-driven approach to predicting high-intent visitors has been super effective for conversion tracking. I’ve seen clients get way better results by focusing their retargeting efforts on the visitors Fixel identifies as most likely to convert.

Charlie Clark, Public Speaker and Founder, Minty Digital

Select AdRoll for Customizable Reporting

One re-targeting tool that consistently excels in conversion tracking is AdRoll. I’ve used AdRoll for law firms and small businesses, achieving a significant 20% rise in re-targeting conversions. What makes AdRoll stand out is its clear and customizable reporting dashboard that allows businesses to understand user interactions and optimize strategies swiftly.

Beyond just tracking clicks, AdRoll excels in understanding the behavior of customers who interact with web ads versus social media. This is crucial in creating finely-tuned campaigns that reflect customer interests. Whether through detailed performance metrics or seamless integration with platforms like Shopify and MailChimp, AdRoll provides actionable insights that quite literally transform how we approach re-targeting at 12AM.

Additionally, AdRoll’s robust A/B testing features have been transformative. By testing different creative variations, I could fine-tune campaigns to boost engagement and conversions. A detailed segmentation capability enables us to target customers based on behavior, which is pivotal for better alignment with customer intent and improved conversion rates, especially for the small and medium-sized businesses we serve.

Robert Portillo, CEO, and Founder, 12 Adaptive Marketing

Track User Behavior with Facebook Pixel

We find that Facebook Pixel offers the best conversion-tracking features for retargeting. It provides detailed insights into user behavior, allowing us to track actions such as page views, product views, and purchases. This level of tracking helps us create highly-targeted remarketing campaigns that are tailored to users’ specific interests and interactions. Additionally, the tool’s ability to measure conversions across devices ensures we get a comprehensive view of our campaign performance, making it easier to optimize ads and improve ROI.

Elia Guidorzi, Marketing Executive, Techni Waterjet

Implement ReTargeter for Advanced Segmentation

ReTargeter has been my go-to for conversion tracking in our Shopify optimization work. Its dynamic ad optimization and CRM integration have helped us create super-targeted campaigns, and the advanced audience segmentation lets us get really granular with our retargeting efforts.

Joshua Uebergang, Founder, Digital Darts

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