8 Tactics to Boost Your Social Media Campaign’s Virality and Their Impact

In the fast-paced world of social media, standing out can be a challenge, so we’ve gathered insights from top marketing strategists and founders to boost your campaign’s virality. From utilizing social listening to incorporating engaging short-form videos, explore the eight distinct tactics these professionals have successfully employed.

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Utilize Social Listening

Social listening is a great way to enhance the virality of your social media marketing campaigns. Even if you don’t have the budget for social listening software, a business owner can compile a list of common questions their in-person customers ask them and turn these answers into high-performing content. 

If one customer has a question, others are likely wondering the same thing but haven’t asked. Check in regularly with your followers to see what type of content they are searching for. Instagram recently released “Polls in Captions” that can be used for this purpose, and stories are a great place to conduct social listening research.

Elizabeth Wimpsett, Marketing Strategist, The Social Boutique – Marketing Agency

Create Relatable Humorous Content

Think like a successful stand-up comedian. When you know your audience well, then it’s easy to make them laugh and remember you. Make your post content something people in your target audience will genuinely relate to and deliver it in such a way that makes them laugh or smile. 

The science behind laughter tells us that it’s all about showing people we like them and understand them. That’s what your audience will latch onto and reshare.

Candice Deriso, Marketing Strategist, Beckmann Collaborative, LLC

Engage with Large Accounts

Engage a large account in a way they’re not accustomed to. For example, I recently switched banks, moving from a legacy Big Bank to an up-and-coming challenger bank. 

When the bank card arrived in the mail, I was impressed with the thoughtful packaging. I took a photo showing how the card ‘popped’ out in a cool way and wrote a post sharing my love for the experience.

I tagged the brand, and sure enough, they liked the post (and commented), driving far more views than a post just to my network would have.

By choosing to focus on a really tangible, shared experience that may get overlooked by others, I was able to catch their attention (and resonate with many others who felt the same way).

James Turner, Founder, Turner Creative

Reinforce Messages via On-Hold Marketing

Reinforcing your message is crucial to its success. We’re all bombarded by so many messages that we ignore them unless we receive the same message again. Informer Messages on Hold can reinforce your most important social media campaigns. 

These messages are delivered to your customers and best prospects when they call your company and are asked to “Please hold.” Re-exposure to your campaign’s messages will more than double the impact.

Casey Hart, President, Informer Messages on hold

Tag with Relevancy

Tagging relevant users and companies in social posts broadens the reach and engagement for our social media campaigns. The key here, though, is relevancy. Tagging anyone and everyone makes your campaign feel like spam, while selectively tagging organizations or people with whom you’re building relationships highlights them as the special connections that they are.

Jillian Supino, Senior Marketing Strategist, Snyder Group, Inc.

Emphasize Authenticity in Campaigns

Authenticity is always paramount when we create campaigns for our clients. It continues to provide the most attention and, more importantly, creates thoughtful engagement on social media. Keeping the message concise, focused, and relatable has provided higher success for us versus opting for ‘noisy’ or ‘what’s trending’ content. 

Consumers and followers continue to become overstimulated with much of the social media content out there now; their brains just turn off and can make well-intended posts become forgettable. Keep it simple!

Amy Koenig, Chief Marketing Strategist, Intellective Marketing

Leverage User-Generated Content

One effective tactic I’ve utilized is leveraging user-generated content (UGC). By encouraging our audience to create and share their own content related to our campaign, we tap into their networks and increase engagement and reach organically. This fosters a sense of community around our brand and amplifies our message virally.

Amrutha Ananth, Global Partner, Marketing Strategist

Incorporate Engaging Short-Form Videos

One tactic we’ve used to enhance the virality of our social media campaigns is incorporating short-form and engaging video content. At CoSchedule, we utilize videos to share tutorials on how to best use our products, engage our audience with stories, and showcase testimonials. This diversification of content not only aligns with our audience’s preferences but also significantly increases the reach of our campaigns. 

Creating engaging videos is a key strategy for grabbing attention and getting our message across in social media campaigns. These bite-sized videos are not only more likely to be watched but also shared, helping us connect more effectively with our audience.

Megan Jeromchek, Product Marketing Strategist, CoSchedule

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