Imagine skyrocketing your email list with just one tool. Industry leaders such as founders and presidents reveal their top picks for lead generation tools that create high-converting opt-in forms. In this article, the first insight shows how Leadpages can help you craft high-converting landing pages, while the final expert shares how ConvertFlow’s conditional logic enhances user interaction. Discover a total of nine expert insights that could transform your lead generation strategy.

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Contents

1 Use Leadpages for High-Converting Landing Pages
2 Thrive Leads Doubles Conversion Rates
3 SeedProd Boosts Lead Generation by 65%
4 Drift’s Conversational Forms Boost Conversions
5 MailerLite Increases Opt-Ins by 20%
6 OptinMonster’s Smart Targeting Increases Conversions
7 ConvertKit’s A/B Testing Boosts Conversion Rates
8 Growform Reduces Form Abandonment by 40%
9 ConvertFlow’s Conditional Logic Enhances User Interaction

Use Leadpages for High-Converting Landing Pages

In our plastic surgery marketing campaigns, we’ve had incredible success using Leadpages because it lets us create landing pages that really speak to specific procedures without needing any tech skills. Last month, we created a mommy makeover landing page that converted at 28% by using their mobile-responsive templates and split testing different headlines and images. My tip is to start with their pre-made medical templates and then customize them based on your specific patient demographics and procedures.

Josiah Lipsmeyer, Founder, Plasthetix

Thrive Leads Doubles Conversion Rates

I recently switched to Thrive Leads for my digital marketing agency because their template variety lets me quickly create forms that match each client’s brand perfectly. The behavioral targeting has been a game-changer—we can show different opt-in offers based on which services pages people visit, which has doubled our conversion rates. Though there’s a learning curve with all the features, I love how I can duplicate successful forms across multiple client sites with just a few clicks.

Charlie Clark, Public Speaker and Founder, Minty Digital

SeedProd Boosts Lead Generation by 65%

After testing dozens of tools for my clients, SeedProd has become my go-to for creating quick, high-converting opt-in forms and landing pages. I recently helped a local gym boost their lead generation by 65% using SeedProd’s drag-and-drop editor to create a free workout plan download form. What I love most is how it integrates seamlessly with popular email marketing platforms, making the whole lead capture process much smoother for small businesses.

Kevin Pike, President, Rankfuse

Drift’s Conversational Forms Boost Conversions

I found Drift’s conversational forms to be a game-changer in converting casual browsers into subscribers. Instead of traditional forms, we use their chatbot to ask visitors what AI topics they’re interested in, then tailor our lead magnets accordingly—it feels more personal and we’ve seen a 40% boost in conversions. The AI-powered qualification helps us focus on quality leads, though you’ll need to spend time training the bot to handle industry-specific questions.

Ryan Doser, Co-Founder, AI Insider Tips

MailerLite Increases Opt-Ins by 20%

Having led high-dollar sales industries and owning an online advertising agency, I’ve seen how high-converting opt-in forms can impact business growth. Within my company, we’ve crafted a unique lead generation approach that emphasizes the “transfer of enthusiasm” to engage website visitors effectively. We use MailerLite for creating opt-in forms, as its intuitive drag-and-drop builder allows us to create visually appealing forms that align with our brand ethos-simplicity and effectiveness in communication.

We’ve implemented pop-up triggers custom to user actions, like scrolling a certain percentage down a page, which led to a 20% increase in opt-ins for a client in the mobile-responsive website sector. By integrating MailerLite with our SEO strategies, we’ve also facilitated smoother lead management, ensuring relevant follow-ups without overwhelming the audience. Through these tactics, we’ve supported our clients in not just capturing leads, but changing them into loyal customers with proven, data-driven methods.

Neal Stein, President, Net Success USA

OptinMonster’s Smart Targeting Increases Conversions

The lead generation tool that’s helped us create high-converting opt-in forms is OptinMonster. What I like about it is the way it goes beyond just providing form templates. It offers smart targeting options that let us show forms to the right people at the right time, which makes a huge difference in conversions.

With OptinMonster, we can set up triggers so that forms appear based on user behavior. If someone has been on a page for a certain amount of time, or if they’re about to exit, a personalized form can pop up to capture their attention before they go. We use this to share content that’s directly relevant to the page they’re on such as offering a free ebook or case study in exchange for an email. This keeps the experience smooth and gives users the impression that the offer is actually useful, rather than a random request for their information.

Mushfiq Sarker, Chief Executive Officer, LaGrande Marketing

ConvertKit’s A/B Testing Boosts Conversion Rates

I’ve found ConvertKit to be incredibly reliable—it’s straightforward but powerful. Their form builder lets me quickly create clean, mobile-friendly forms that match my site’s style, and their A/B testing has helped boost my conversion rates significantly. Plus, the analytics make it easy to see what’s working and what isn’t. I actually switched from a more complex tool because ConvertKit just gets the job done without the headache.

Manuel Giger, CTO, Cruise & Ferry Center AG

Growform Reduces Form Abandonment by 40%

Having tested numerous form builders for our Shopify clients, I’ve found Growform’s multi-step forms to be incredibly effective for collecting qualified leads. The way it breaks down the signup process into bite-sized steps has helped reduce form abandonment by about 40% for our ecommerce clients. What really sold me was how seamlessly it integrates with our existing CRM and email systems, making lead management much more efficient for our team.

Joshua Uebergang, Founder, Digital Darts

ConvertFlow’s Conditional Logic Enhances User Interaction

ConvertFlow stands out as a lead generation for me, mostly because I think it is head and shoulders above many of its competitors when it comes to crafting personalized, multi-step forms that adapt based on user engagement. One feature I find particularly valuable is its conditional logic, allowing the form flow to change according to the visitor’s previous answers—nothing groundbreaking, but it is very user friendly and makes a lot of sense even for those that aren’t super familiar with this element of design.

This customized interaction tends to resonate more with users, increasing conversion rates. ConvertFlow’s lead segmentation also makes it easy to funnel prospects into specific campaigns or retarget them based on their interests and actions.