9 Video Marketing Tools for Creating Animated Explainer Videos

Navigating the myriad video marketing tools for creating animated explainer videos can feel like searching for a needle in a haystack. Insights from a CEO and a Vice President of Marketing will guide you to the right choice. Discover how Wideo can boost service inquiries and why Toonly is a game-changer for increasing sign-ups. This article compiles nine expert insights to help you make an informed decision.

Want to get quoted in MarketerInterview.com content just like this? Apply to become a contributor today!

Wideo Boosts Service Inquiries

Being a CEO of an SEO-service marketplace has taught me a lot about picking the best tools for our marketing. We recently used Wideo to make a video explaining one of our new services, and it was really easy. The video looked great and helped more people understand what we offer. In just a few weeks, we saw 25% more people asking about the service, which shows how well Wideo worked for us.

Joe Davies, CEO, FATJOE

Toonly Increases Sign-Ups

Toonly is game-changing for us in creating engaging animated explainer videos. I was amazed at how easy it was to use Toonly’s drag-and-drop editor to make a video about our new fiber-optic internet service. Our team created a fun cartoon that showed how the technology works, which led to a 30% jump in sign-ups the first month. Even though some of us weren’t video experts, we could quickly make great videos for our website and social media. Toonly has really helped us explain our services better to customers in a way that’s both clear and entertaining.

Andrew Dunn, Vice President of Marketing, Zentro Internet

Animaker Simplifies Video Production

For producing animated explainer videos, Animaker is an excellent choice. It provides a straightforward interface, a variety of templates, and customizable characters, allowing for the efficient creation of professional-grade videos. Also, its robust text-to-speech functionality and comprehensive asset library further simplify the production process, ensuring your marketing content is both engaging and polished.

Ramon Khan, CMO & Cofounder at Alloy, The Alloy Market

Renderforest Enhances Client Consultations

With my expertise in digital marketing, I can help you create engaging, animated explainer videos. I’ve found Renderforest to be a great tool for this. We used it to make a video for a plastic-surgery clinic. The Script-to-Video feature helped us quickly turn their script into a professional video explaining a surgical procedure. It was easy to understand and looked great. After we shared the video, the clinic saw 30% more consultations in just one month. Renderforest really helped us save time and make a video that got results for our client.

Josiah Lipsmeyer, Founder, Plasthetix

Powtoon Offers Customizable Templates

Powtoon is one of the best video marketing tools that can be used for creating animated explainer videos. It comes with both a free and a paid version. You can create a 3-minute animated video using the basic features if you opt for the free version, while the time gets extended and you get more exciting features if you become a paid subscriber. One amazing feature of Powtoon is that not only does it have more than 40 in-built templates, but it also lets you build your customized animated character.

Khurram Suhrwardy, Founder, Caption Easy

Viddyoze Delivers Professional Animations

For animated explainer videos, Viddyoze is a top choice. It excels at creating clean, professional animations, ideal for breaking down complex concepts into easy-to-understand visuals. Their video templates are specifically tailored for explainer content, allowing you to convey your message with clarity and impact—perfect for busy marketers wanting quick, polished results.

John Butterworth, Founder, Mint SEO

Vyond Provides Character Customization

The best video-marketing tool I’ve used is Vyond. What sets this tool apart is its character customization. You can create characters that reflect the diversity and personality of your brand or audience, which helps in building a connection with viewers. It’s not just about generic animations; you can tailor the look and feel of your videos to match the tone you’re going for, whether it’s casual, corporate, or somewhere in between. That kind of detail can make a big difference in how your message is received.

And, of course, the pre-built templates and library of assets are solid if you’re short on time or just need a quick start. They give you a head start, but you’re not boxed into them. You can swap out elements, change backgrounds, and personalize the entire scene to fit your script or branding without much hassle. This flexibility is what makes it versatile enough for various industries, not just for agencies like mine but for anyone looking to explain complex ideas in a simple, engaging way.

Spencer Romenco, Chief Growth Strategist, Growth Spurt

Adobe After Effects Engages Audiences

When it comes to creating high-quality, animated explainer videos, Adobe After Effects stands out as a powerful tool. With its 2.5D animation capabilities, visual effects, and motion graphics features, After Effects is widely used across film, TV, and web video production. For streamlined workflows, Adobe Illustrator can be used for creating vector graphics, and integrating it with After Effects allows for seamless post-production. Understanding your audience and the platforms they prefer is essential, much like choosing the right video-marketing tool. With Adobe After Effects, your explainer videos can engage your audience effectively across multiple platforms.

Utkarsh Sharma, AI Motion Graphic Designer Head, Big Oh Tech

Message Determines Best Tool

There are many good software tools for creating animated explainer videos. From higher-end complex 3D software to Adobe and Apple products to lower-end AI tools that even the most inexperienced can use.

But the best tool for creating an animated explainer video is looking at your existing sales and marketing material. What makes the most effective video, that includes an animated explainer video, is the message. And the message will drive the visuals.

So if you don’t have the right message, you cannot determine what visuals you will need and thus what software is needed.

For example, you can make a low-end video that is all stock footage and use simple software. Or maybe you need to explain the inner workings of a machine using complex 3D software. Or maybe you have a talking head that cites stats or uses charts to explain a concept, and you can use motion graphics software.

In each of these examples, you will be able to create an animated explainer video that achieves the business objective because you start with the message.

Robert Weiss, President, Multivision Digital

Want to get quoted in MarketerInterview.com content just like this? Apply to become a contributor today!