9 Video Tools for Creating Immersive 360-Degree Marketing Videos

Discover the arsenal of video tools revolutionizing 360-degree marketing videos, backed by expert insights to elevate content creation. This article unpacks the top picks for effortless editing, advanced features, and seamless production. Dive into professional recommendations and streamline video projects with confidence.

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Adobe Premiere Pro Enhances 360-Degree Marketing Videos

One video tool that has significantly enhanced our ability to create immersive 360-degree videos for marketing is Adobe Premiere Pro. I prefer Premiere Pro because of its comprehensive suite of features and seamless integration with other Adobe Creative Cloud applications, which streamline our workflow from capture to final production. Its support for various 360-degree video formats allows us to produce high-quality, interactive content that captivates audiences and elevates our clients’ marketing campaigns.

For example, we used Adobe Premiere Pro to develop a 360-degree virtual tour for a luxury real estate client. This project involved stitching multiple video feeds and ensuring smooth transitions to create a realistic and engaging viewing experience. Premiere Pro’s advanced editing tools enabled us to fine-tune the visual and audio elements, resulting in a polished and professional final product. The virtual tour not only attracted more potential buyers but also increased engagement on the client’s website by 40%, demonstrating the effectiveness of immersive video in driving interest and conversions.

Additionally, Adobe Premiere Pro’s robust color grading and motion graphics capabilities allow us to add creative touches that enhance the storytelling aspect of our videos. While the software has a steep learning curve, the investment in mastering its features pays off through the superior quality and flexibility it offers. Overall, Adobe Premiere Pro’s powerful tools and integration capabilities make it an invaluable asset for producing impactful 360-degree marketing videos that resonate with audiences and achieve our clients’ goals.

Georgi Petrov, CMO, Entrepreneur, and Content Creator, AIG MARKETER

GoPro MAX Simplifies Run-and-Gun Marketing

Grab the GoPro MAX when you’re feeling like not overthinking: stupidly easy to use, waterproof, with built-in Horizon Lock—meaning no matter just how chaotic a scene gets, footage stays cinematic.

I love this for run-and-gun marketing: behind-the-scenes content, sports, adventure brands, even product demos where you want a full 360-degree view with least hassle. And it has got Reframe mode, which enables you to punch out social-friendly clips from your 360-degree footage.

Why do I love it? Well, speed always wins. For brands that want to create oodles of immersive content at speed without calling in a Hollywood crew.

Peter Lewis, Chief Marketing Officer, Strategic Pete

Insta360 Studio Makes Editing Effortless

I like using Insta360 Studio because it makes editing 360-degree footage feel effortless. The software comes with AI-powered tracking, which helps keep the focus on the subject even as the viewer moves through the video. This works well for marketing campaigns where you want the audience to explore space while still guiding their attention. It also allows for reframing shots, meaning I can shoot in 360 degrees and then crop it into a regular video if needed.

Another great feature is its ability to remove tripods and selfie sticks from the final footage. This makes the content look more polished without requiring hours of manual editing. Since it integrates smoothly with social media platforms, publishing immersive content is quick and easy. It’s an excellent tool for brands looking to create interactive experiences without dealing with overly complicated software.

Shane McEvoy, MD, Flycast Media

Veer VR Simplifies Immersive Video Creation

If a picture is worth a thousand words, then a 360-degree video is basically a novel. I utilize Veer VR because, in the modern world, users will scroll past non-interactive material more quickly than a Terms & Conditions statement.

Without the need for a 10-person editing crew or a degree in cinematography, Veer VR makes creating immersive videos absurdly simple. Because it coordinates shooting, editing, and distribution in one place, I get amazing content without the trouble.

I enjoy it because it keeps audiences interested, gives marketing campaigns a little “wow” factor, and lets customers experience products in a way that feels genuine. Furthermore, if your video doesn’t make viewers stop and say, “Whoa, that’s cool,” did it even exist in the first place?

Ben Schreiber, CMO, Latico Leather

Matterport Simplifies Complex 3D Projects

Our go-to tool for creating immersive 360-degree videos is Matterport. Its precise 3D capture technology allows us to create virtual experiences that feel authentic and natural, enabling viewers to explore a space as if they were physically there.

We rely on Matterport because it simplifies complex projects. Whether it’s capturing a property for a real estate client or showcasing a venue for an event, Matterport’s ability to include interactive elements like clickable hotspots, embedded content, and integrated floor plans adds value without unnecessary complexity.

It’s not just about creating visually impressive content—it’s about giving clients tools that deliver clear, measurable results.

Adnan Sakib, Creative Director, Nitro Media Group

Final Cut Pro Offers Advanced Editing Features

Final Cut Pro displays a user-friendly interface with incredible editing features, including 360-degree editing tools, such as 360-degree VR headset playback and real-time editing previews, which empower marketers to preview in an immersive environment. Also, even with high-resolution formats, this offers advanced color grading options. It possesses effects that are specifically designed for 360-degree footage like blur, glow, sharpen, and even eliminates shakiness of the shots, thereby, creating a smooth viewing experience.

It is intuitive, hence the editing process is streamlined. Final Cut Pro is a go-to choice for marketers implementing video strategies for its incredible features and high efficiency in rendering, as well as file management.

Video marketing is critical for audiences to remain engaged and is an impactful strategy that is here to stay. 

Aaron Whittaker, VP of Demand Generation & Marketing, Thrive Digital Marketing Agency

Vuze XR Provides Flexibility and Spatial Audio

Vuze XR is the best 360-degree video tool for digital marketing agencies because of its ability to switch seamlessly between VR180 and full 360-degree formats. Most 360-degree cameras force users to commit to one type of immersive content, but Vuze XR provides the flexibility to create both fully immersive brand experiences and high-resolution interactive product showcases.

A major benefit is its built-in spatial audio recording, which enhances engagement by making users feel like they are inside the experience. For marketing campaigns that require location-based storytelling, virtual product launches, or behind-the-scenes brand content, this feature creates a stronger emotional connection with audiences. By capturing both visual and auditory depth, 360-degree videos become more than just interactive—they become experiences that drive stronger brand recall and engagement.

Sean Clancy, Managing Director, SEO Gold Coast

Ricoh Theta Captures Immersive Footage Easily

Ricoh Theta is a powerful video tool that enables us to capture immersive 360-degree footage in a single shot.

Its dual-lens design ensures that every angle records simultaneously, so we don’t need to worry about complicated stitching or missed details. This capture creates a truly immersive experience for viewers.

A feature essential for modern marketing campaigns that aim to engage audiences in new and interactive ways.

Using Ricoh Theta for marketing, we produce high-quality, panoramic videos transporting viewers into the scene. Whether we are creating virtual tours, product showcases, or event recaps, the design allows our audience to explore content interactively.

Thus, I’m a big fan of this platform because it perfectly balances quality, ease, and convenience. Its ability to automatically sync captured footage with the cloud means we can immediately review and distribute our immersive videos across social media and digital platforms.

In a nutshell, Ricoh Theta is an exceptional video tool with comprehensive capture capabilities, ease of use, and seamless connectivity.

Peter Bryla, Senior Community Manager, Resume-Now

DaVinci Resolve Excels in Color Correction and Effects

When I create 360-degree videos for marketing I use DaVinci Resolve for its amazing color correction and visual effects. I’ve used it for many marketing projects and it’s unbeatable for creating stunning visuals.

It’s great for precision and flexibility, especially with 360-degree footage. I worked on a travel campaign with 360-degree footage of a marketplace and DaVinci’s visual effects allowed us to add subtle lighting adjustments to give it a cinematic feel which enhanced the experience.

But the learning curve is steep. DaVinci Resolve is not for beginners, and I remember struggling with the interface when I first started using it. The software is complex and overwhelming especially if you’re new to video editing. But once you get comfortable it’s like using top-tier kitchen equipment—you need time to understand it but once you do the results are amazing.

If you’re considering DaVinci Resolve I’d recommend starting with simpler projects to get a feel for the features. I always say to start with basic 2D footage before tackling 360-degree content. This way you can focus on mastering color grading and visual effects before adding the complexity of 360-degree video.

To get the most out of DaVinci Resolve don’t rush into complex projects. Take your time, experiment, and break down the learning process into smaller steps. You’ll find that with patience DaVinci Resolve’s powerful features will take your marketing videos to the next level.

Soubhik Chakrabarti, CEO, Canada Hustle

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