15 Tools for Creating Customer Satisfaction Surveys

In the competitive landscape of customer feedback, knowing which tools lead to effective surveys can make or break customer satisfaction efforts. This article gathers insights from experts, including founders and Presidents, to highlight the most recommended tools for creating customer satisfaction surveys. Starting with why SurveyPlanet is favored and ending with how Qualtrics efficiently tracks responses, this resource compiles fifteen essential insights. Discover the expert-endorsed tools that can transform survey strategies and boost response rates.

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We Use SurveyPlanet for Customer Surveys

We use SurveyPlanet to create our customer satisfaction surveys because it provides an intuitive interface and detailed analytics without being overly complex. Its design allows us to create surveys that reflect our eco-friendly values, such as including questions about product sustainability and packaging waste. One example of its effectiveness came after we launched a new range of biodegradable products. Through our SurveyPlanet survey, customers expressed a desire for more eco-friendly shipping options. 

In response, we implemented carbon-neutral shipping and offered incentives for customers who chose slower, more sustainable delivery methods. This change led to a 40% increase in customer satisfaction and a 15% reduction in our overall carbon footprint. SurveyPlanet’s straightforward reporting helped us quickly assess feedback and make meaningful improvements that aligned with our sustainability goals, demonstrating the value of acting on customer insights. It’s a tool that helps us stay connected to our customers and continuously improve.

Swayam Doshi, Founder, Suspire

Typeform Increases Our Survey Completion Rates

One tool I’ve found incredibly effective for creating customer satisfaction surveys is Typeform. Its sleek, interactive design stands out compared to traditional survey tools, making the experience more engaging for respondents. By presenting one question at a time in a conversational format, it reduces survey fatigue and increases completion rates. Typeform also offers extensive customization options, so you can match the survey design to your brand’s identity.

Another reason I recommend Typeform is its robust analytics and integrations. You can track real-time responses and connect the data directly to tools like Google Sheets, Slack, or CRM platforms. This makes it easy to analyze trends and act on feedback quickly. In one project, switching to Typeform improved our response rate by 30%, and the insights we gained helped us roll out changes that boosted customer satisfaction scores significantly. It’s user-friendly for both businesses and customers, which is why it’s my go-to.

Runbo Li, Co-founder & CEO, Magic Hour

Google Forms Simplifies Our Survey Process

I use Google Forms to create our customer satisfaction surveys, and it’s been a fantastic tool for us. Google Forms is simple to set up, customizable, and integrates easily with our existing systems, which helps us stay organized. I appreciate that it lets us tailor questions to get real, specific feedback on our solar installation process, customer support, and overall experience. Since it’s easy for customers to access on any device, we get higher response rates, and the feedback is more comprehensive.

Another great benefit is the way it automatically collects and organizes responses into charts and spreadsheets. This makes it easier to spot patterns and respond to any concerns quickly. We can focus on what matters most to our customers and make adjustments as needed, keeping them satisfied and building loyalty.

Using Google Forms has given us an easy, effective way to track what’s working well and where we can improve. It’s helped us stay responsive to customer needs and keep our service quality high, which is essential for building long-term relationships and trust with our clients.

Phill Stevens, Founder & CEO, Avail Solar

JotForm Matches Each Brand’s Personality

I swear by JotForm for creating customer surveys across my various agency projects because it lets me customize the look and feel to match each brand’s personality perfectly. Just last month, we collected over 500 responses for a fitness client using JotForm’s mobile-friendly templates, and the automated email notifications helped us respond to feedback super quickly.

Macy Troyer, Owner, ItsGoAldy

Delighted Tracks NPS Scores Effectively

I prefer Delighted because it integrates seamlessly with our SaaS products and lets us track NPS scores across different user segments. Last month, we spotted a satisfaction dip among enterprise clients and quickly traced it to a specific feature update thanks to Delighted’s granular data filtering. The platform’s API also lets us pipe survey responses directly into our product development workflow, which has been crucial for prioritizing our roadmap.

Joshua Odmark, CIO and Founder, Local Data Exchange

FieldRoutes Automates Customer Feedback Requests

Our pest control company uses FieldRoutes software to create and manage customer satisfaction surveys. One of the key features of FieldRoutes that we rely on is its automatic request for reviews after each completed service. Once a technician finishes a job, the system automatically sends a request for feedback to the customer, ensuring that we collect timely and consistent reviews. This feature is incredibly efficient as it eliminates the need for manual follow-ups and guarantees that we receive feedback while the customer’s experience is still fresh in their mind. 

Additionally, FieldRoutes allows us to customize the survey questions to focus on specific aspects of the service, such as the professionalism of our technicians, the quality of the work, and overall satisfaction. The tool also provides us with real-time insights into customer feedback, allowing us to address any concerns quickly and improve service in real-time. 

Another significant advantage is that the software integrates seamlessly with our CRM system, allowing us to track satisfaction trends and monitor customer preferences over time. We highly recommend FieldRoutes because it streamlines the review process, helps maintain high customer satisfaction, and ultimately supports our ongoing efforts to improve service quality.

Jason Napolski, President & CEO, A-Tex Pest Management Inc.

KingsleySurveys Integrates with Our CRM

I’ve tested several survey tools and landed on KingsleySurveys because it integrates perfectly with our CRM and provides actionable insights. The real-time feedback alerts help us address customer concerns immediately, which has reduced our churn rate by 15% last quarter. While there was a learning curve with the interface, their customer support team has been incredibly helpful in customizing surveys to match our specific needs.

Andrew Dunn, Vice President of Marketing, Zentro Internet

Combining Google Reviews, ReviewBuzz, Survey Monkey

Our HVAC company collects customer feedback through a combination of Google reviews, ReviewBuzz, and Survey Monkey. Google reviews allow us to gather immediate, real-time feedback from a wide range of customers. It gives us insight into how we’re performing in the field, and because it’s public, it also helps us manage our online reputation.

For more detailed feedback, especially from customers who have had new installations, we use Survey Monkey. This allows us to ask specific questions about their experience, the products installed, and our team’s professionalism. The data we gather from Survey Monkey helps us understand how we can refine our installation process and customer service experience.

ReviewBuzz helps us streamline and manage our feedback across multiple platforms, making it easier for our team to track trends, identify areas for improvement, and reward employees who consistently receive positive feedback. This feedback loop benefits our business by ensuring we stay in tune with our customers’ needs, continuously improve our services, and maintain a high level of customer satisfaction, which is critical for retention and referrals.

Andrew Hulsebos, Service Director, Reiner Group Inc.

SurveyMonkey Boosts Our Response Rates

We conduct customer satisfaction surveys using SurveyMonkey. We can easily develop customized surveys because of their user-friendly design, which is crucial for getting prompt client feedback. Features like powerful statistics and customizable templates make evaluating replies and extracting useful information simple.

My experience has shown that using SurveyMonkey has increased our response rates by 20%, improving our ability to understand consumer demands better and provide better service. I advise companies to consider using a survey tool to start with specific goals and use the platform’s wealth of resources to create insightful questions.

To determine what works best for your audience, don’t be afraid to try out various formats and question types. Accepting criticism is essential for ongoing development and eventually increases client loyalty.

Jen Seran, Director of Operations, Stallion Express

Google Forms Enhances Our Feedback Collection

We use Google Forms to create and distribute customer satisfaction surveys. It is simple to use and completely free. I can quickly create a survey with customizable questions to gather the specific feedback we need from our customers. Whether it’s about the quality of the service, the professionalism of our technicians, or the timeliness of our appointment, Google Forms lets us structure our surveys in a way that’s easy for customers to complete.

The integration with Google Sheets is another huge benefit. All responses are automatically collected in a spreadsheet, making it super easy for us to analyze the data and spot any trends or areas where we might need to improve. We can easily track our customer satisfaction over time and quickly identify patterns that could indicate a need for adjustment in our service or processes.

It’s also easy to send surveys through email, text message, or even include a link on our website, which allows our customers to choose the method that’s most convenient for them. We’ve found that making it easy for them to respond increases our response rates.

Omero Flores, CEO, American AC & Heating

Pulse M Provides Real-Time Customer Insights

We use Pulse M to create and manage our customer satisfaction surveys. It offers a highly user-friendly interface and provides valuable insights into our customer experience in real-time. One of the standout features of Pulse M is its ability to send automated surveys right after a service is completed, ensuring we get immediate feedback while the customer’s experience is still fresh in their mind. This helps us quickly identify any areas of improvement and address them before they become bigger issues.

Pulse M also offers customizable survey templates, allowing us to tailor the questions to focus on the most important aspects of our service, such as the professionalism of our technicians, the quality of the work performed, and overall satisfaction with the service. We can track feedback trends over time, which helps us make informed decisions about how to improve our service offerings.

It also integrates with our CRM system, making it easy to track and analyze customer feedback in one central location. This ensures that we don’t miss any important feedback, and allows us to follow up with customers when needed, ensuring that we resolve any issues quickly and effectively.

Tim Hodnicki, President, Electrical Experts

SurveySparrow Improves Workshop Feedback

I’ve had great success using SurveySparrow for my leadership development workshops and coaching sessions. The conversational format really helps me get honest feedback from participants, with response rates jumping from 30% to nearly 70% compared to traditional surveys. What I love most is how it lets me add follow-up questions based on responses, helping me understand exactly where I need to adjust my training programs.

Barbara McMahan, CEO, Atticus Consulting LLC

ServiceTitan Customizes Surveys for Home Services

Our company uses ServiceTitan for creating and managing our customer satisfaction surveys, and I highly recommend it. ServiceTitan is an advanced ERP tool tailored for home service businesses and it integrates seamlessly with our operations. The platform allows us to send automated customer satisfaction surveys directly after each service call, ensuring we capture timely and honest feedback from our clients.

What sets ServiceTitan apart is its ease of use and the ability to customize surveys based on the specific service provided. It helps us ask targeted questions that provide valuable insights into how we can improve our customer experience. Their integration with our overall business system means we can track customer satisfaction alongside other important metrics like service call performance, scheduling, and inventory, all within one platform.

Ryan Camp, Owner & President, Harrington Air Conditioning

Qualaroo Gathers Detailed Client Feedback

We use Qualaroo to gather detailed feedback about our wealth management services, especially after important portfolio reviews or tax strategy sessions. The tool’s ability to trigger surveys based on specific client actions has helped us maintain our high satisfaction rates across our $1.2B portfolio, while keeping the feedback process professional and non-intrusive.

Jonathan Gerber, President, RVW Wealth

Qualtrics Tracks Responses and Trends Quickly

I’ve been using Qualtrics for our customer feedback, and it’s become my go-to tool because it lets me track responses in real-time and spot trends quickly. Last month, we collected feedback from over 500 users about our new feature, and Qualtrics’ automated analysis saved me hours of manual work while giving me actionable insights about user preferences.

Yarden Morgan, Director of Growth, Lusha

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