14 Content Creation Tools for Producing Personalized Marketing Videos

In the dynamic world of marketing, the tools used can make or break a campaign’s success. From the perspective of a Founder & Creative Director, Synthesia saves valuable time and resources. Meanwhile, insights from a CEO reveal how BHuman.ai personalizes videos efficiently. This article compiles expert opinions from fourteen professionals on their preferred content creation tools.

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Synthesia Saves Time and Resources

When it comes to producing personalized marketing videos, Synthesia has become an invaluable tool for us. It allows us to create professional, AI-driven videos that feel tailored to specific audiences without the need for a full production crew or studio setup. The platform’s ability to generate realistic AI avatars and customize messaging makes it perfect for personalization at scale.

We prefer Synthesia because it saves time and resources while maintaining a polished, professional look. For example, we’ve used it to produce client-specific video pitches and internal training content, adding personal touches like the recipient’s name or custom data overlays. This level of personalization helps build stronger connections with audiences, making the content more engaging and memorable.

The flexibility and efficiency Synthesia offers are game-changers, especially when deadlines are tight. It bridges the gap between quality and scalability, ensuring that even highly personalized content is achievable without compromising on impact.

Ryan Stone, Founder & Creative Director, Lambda Video Production Company

Vidyard Integrates with CRMs and Email

As the owner of an explainer video company, one tool I highly recommend for producing personalized marketing videos is Vidyard.

I prefer it because it allows seamless integration with CRMs and email marketing platforms, making it easy to create and distribute videos tailored to individual customers or segments.

Its analytics features also help track viewer engagement, giving us valuable insights to refine our approach. Vidyard’s ability to combine customization, scalability, and performance tracking aligns perfectly with our goal of delivering impactful, client-specific video content.

Andre Oentoro, CEO and Founder, Breadnbeyond

Descript Simplifies Video Editing

I have 125,000 followers on Instagram and 101,000 on TikTok. I’ve made at least one video a day since Nov 1, 2022, without missing a day. I also have a daily podcast and am on episode 523.

I used to edit with a mix of the TikTok app and Premiere Pro.

I have since switched everything to Descript. Here’s why.

Whereas with conventional editors, you edit in the timeline, Descript lets you edit the transcript as if you were editing a Word document. Every video is automatically transcribed.

Not just this, but with Descript I’m able to remove all the long gaps between words and retakes with just one click. Any gap that’s over 0.25 seconds, I reduce to 0.15 seconds. If it’s a video for TikTok or Instagram Reels, I reduce it to 0 seconds.

There’s also eye tracking, auto green-screening, and snapping. So I can record a script, remove the retakes, remove the gaps between words, green screen myself, make it look like I’m looking at the camera even though I’m reading a script, and snap all images and videos I add to the cuts that Descript automatically made for me.

Descript is so streamlined for personalized marketing videos!

Edward Sturm, SEO and Marketing Expert, Edwardsturm.com

Loom Eliminates Friction in Video Creation

My go-to tool is Loom.

It’s the fastest way to create personalized videos that feel authentic and valuable. With Loom, I can record myself, my screen, or both at the same time, making it incredibly versatile for marketing, prospecting, and education.

Here’s why it’s a game-changer:

• Speed and ease. Loom eliminates friction. I can hit record in seconds, explain a concept, or walk through a proposal, and send the video directly to a prospect or upload it as LinkedIn content. No complicated editing, no wasted time.

• Personal touch. In a world of templated emails and generic outreach, Loom allows me to show up as a real person. I can explain a concept or pitch in my voice, with my expressions, which helps build trust and stand out from automated messaging.

• Engagement insights. One of my favorite features? I get a notification when someone watches the video. I can see how engaged they are and follow up at just the right moment. It takes the guesswork out of knowing if my message landed.

• Multi-use content. A single Loom video can serve multiple purposes. For example, I might create a walkthrough for a client and repurpose parts of it as content for LinkedIn. This maximizes my time and effort.

In short, Loom bridges the gap between personal connection and scalable communication. Whether I’m breaking down a strategy for a lead or sharing a behind-the-scenes process with my network, Loom lets me do it in a way that’s fast, efficient, and personal.

If you’re looking for a tool that makes personalized video creation as easy as talking to a friend, Loom is the one.

Justin Vajko, Founder & CEO, Dialog

Vyond Offers Advanced Production Features

Loom is a stellar way to record yourself and your screen, providing an opportunity to forge personalized connections with individual audiences. For even more production features, I use Vyond—an AI-backed animated video platform—to create everything from prospecting introductions, to product demos, to explainer videos. You can personalize each video with a customized avatar or animation.

Kevin Doherty, Senior Content Marketing Manager, Upheal

Lumen5 Transforms Blog Content into Videos

I discovered Lumen5’s AI capabilities transformed our blog content into engaging social media videos that boosted client engagement by 40%. The platform’s ability to automatically suggest relevant imagery and maintain brand consistency across videos has saved our team countless hours while delivering personalized content that resonates with each client’s target audience.

Praveen Kumar, Founder, Wild Creek Web Studio

Wideo Enhances Custom Storytelling

When it comes to creating personalized marketing videos, I prefer using Wideo. Wideo’s robust customization options and user-friendly interface have been essential for crafting custom storytelling pieces for our diverse audience. The flexibility to incorporate unique brand elements seamlessly into each video allows us to maintain a consistent yet personalized brand image across all channels.

In our recent campaign for our “Unclogs for Dogs” community initiative, we used Wideo to produce a series of engaging videos showcasing our services and the positive community impact. The ability to rapidly iterate and personalize these videos for different audience segments increased engagement by 20%, as we could cater to both pet-loving homeowners and broader community supporters with targeted messages.

The analytics provided by Wideo offer valuable insights into viewership patterns, enabling us to refine content and make data-driven decisions. This approach not only improves our storytelling but also aligns with the data-driven mindset that has guided us towards significant growth and community trust.

Ryan Eten, Marketing Manager, Jolly Plumbing

InVideo Eases Video Creation

I tried InVideo and here’s what I liked: it’s super easy to use even if you’re a total newbie to video editing. That’s a big plus for me since I’m always looking for ways to level up my content without getting lost in the tech.

InVideo has a whole arsenal of features like text-to-video, voiceover, and music. That’s super helpful when you’re trying to come up with video ideas—you have everything you need to bring your idea to life in one place.

I can see myself using InVideo to make quick marketing videos for my projects. Since it’s so easy to use I can make these videos without having to spend hours fighting with editing software. That means I can focus on what I’m good at: making great content!

bimal shrestha, digital marketer, agencyboosterpro

Rephrase.ai Creates Lifelike AI Avatars

I recommend Rephrase.ai for the creation of personalized marketing videos. It specializes in the creation of lifelike AI avatars that can generate interesting videos from text or audio input, which is great for personalization in marketing efforts. It’s easy to create videos that feature realistic facial expressions and lip-syncing using Rephrase.ai, making the videos more engaging for the viewers.

I prefer Rephrase.ai for the wide range of applications, such as training videos, sales pitches, and digital assistants. The platform merges very well with the prevailing tools for a smooth and efficient workflow. It also allows personalizing with unique landing pages and specific calls to action for every video, so every video has its audience response. All in all, Rephrase.ai wins in innovation and ease for the high-quality production of personalized video content.

Sheraz Ali, Founder & CEO, HARO Links Builder

Wibbitz Adapts Content for Various Platforms

Wibbitz has been a game-changer for creating personalized e-commerce marketing videos that showcase our AI gamification features to different client segments. I especially appreciate how its AI-powered editing suggestions help us maintain consistent branding while quickly adapting content for various social media platforms and client demos.

John Cheng, CEO, PlayAbly.AI

BHuman.ai Personalizes Videos Efficiently

We use BHuman.ai to create personalized marketing videos that include details like a customer’s name or preferences, making each video feel unique and engaging. It’s incredibly efficient, allowing us to produce hundreds of videos quickly without losing the personal touch. This helps us build stronger connections with our audience while saving time.

Dinesh Agarwal, Founder, CEO, RecurPost

Adobe Premiere Rush Enables Mobile Editing

I rely on Adobe Premiere Rush for creating quick, polished marketing videos that showcase our game developments and tech solutions. The mobile-friendly interface lets me edit on the go, and the cloud sync feature means I can start a project on my phone during commutes and finish it on my desktop later, which is perfect for our fast-paced development cycles.

Christian Marin, CEO, Freezenova

DaVinci Resolve Studio Provides Quick Turnaround

We like to use DaVinci Resolve Studio to edit and complete our videos. There are ready-to-go graphics, title, effects templates for quick turnaround for video projects. There are also project presets for Instagram and TikTok uploads already built into DaVinci Resolve.

Senthil m, Founder/Cinematographer, t-eight pte ltd

Canva Pro Simplifies Custom Video Creation

For custom marketing videos, I use Canva Pro video editor. It makes sense, even to a girl like me who’s not in videography school. I like how it has templates that can be easily personalized with my branding, which are perfect for showing off plants in a professional and relatable style. The animations and text overlays allow me to make my content more personal and personalized for my viewers. It saves time and comes with professional quality, which is crucial when trying to reach out to customers and convey our brand.

Tammy Sons, Founder, TN Nursery

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