9 Lead Generation Tools for Launching Quizzes and Surveys

Discover the cutting-edge tools revolutionizing quizzes and surveys, packed with expert insights to elevate lead generation strategies. Learn how industry leaders are leveraging innovative solutions to personalize outcomes, engage audiences, and analyze data. Dive into a comprehensive guide that simplifies the complexity of choosing the right tool for every unique business need.

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Outgrow Generates Leads and Personalizes Outcomes

Outgrow has been our go-to. So, for instance, we built an interactive quiz for a fitness brand where users were asked, “What’s Your Ideal Workout Habit?” We could provide personalized outcomes according to answers and it felt especially special. This strategy generated more than 3,500 leads in less than 3 weeks, with 65% of subjects following through with follow-up content. I think what’s most compelling for me is that it is very versatile, you can build something silly for consumers or something serious for B2B, without compromising functionality.

This integration ability is really what sets tools such as Outgrow apart, I believe. For me, the response syncing right to email marketing tools has been the new gold standard in follow-up. For one skincare campaign, we pulled product recommendations based on survey data. These recommendations were sent out to the user, which led to a 20% increase in click-throughs and an obvious sales increase.

Matthew Goulart, Founder, Ignite Digital

SurveySparrow Engages with Conversational Style

We create quizzes and surveys to understand the needs of our audience and identify potential clients who require certified valuations for their heavy machinery or industrial assets. These quizzes help us assess what equipment they own, how often they need valuations, and their familiarity with appraisal processes. Surveys, on the other hand, are designed to gather feedback about our services and understand industry trends directly from the people working in it.

The tool we use for this is SurveySparrow. The reason I recommend it is the conversational style it offers. Traditional forms usually feel rigid or boring, but SurveySparrow transforms that experience. It feels like having a dialog rather than filling out a form. This is important because it keeps people engaged and more willing to complete the quiz or survey, which means better data for us.

Its interface is clean, intuitive, and inviting. People are more likely to provide thoughtful answers when the experience feels interactive. This matters for lead generation because the quality of engagement directly affects how much we learn about potential clients and their specific needs. SurveySparrow makes the entire process more effective and enjoyable, which allows us to connect with our audience on a more personal level.

Tracie Crites, Chief Marketing Officer, HEAVY Equipment Appraisal

Typeform Provides Smooth and Engaging Experience

When it comes to launching quizzes and surveys for lead generation, one tool that has consistently stood out for me is Typeform. I’ve found it to be highly effective in not only capturing leads but also in creating a smooth and engaging user experience.

Typeform offers an intuitive and visually appealing interface, making it easy to design and launch quizzes and surveys that are engaging and user-friendly. What I particularly like is the conversational style of its forms, which makes participants feel more involved, rather than just filling out a traditional form. This leads to higher engagement rates and completion rates, which is crucial when you’re gathering insights or generating leads.

Typeform also integrates well with a variety of CRM and email marketing platforms like HubSpot and Mailchimp, allowing me to easily manage and nurture the leads generated from these quizzes or surveys. The built-in analytics tools help track performance and understand user responses, which I can use to optimize future campaigns.

For any business looking to gather leads while providing a valuable and engaging experience, I highly recommend Typeform. Its customization options, ease of use, and integration capabilities make it a top choice for generating quality leads through quizzes and surveys.

Jon Morgan, CEO, Business and Finance Expert, Venture Smarter

Score App Offers Flexibility and Powerful Analytics

At our digital marketing agency, we use Score App as our go-to lead generation tool for quizzes and surveys. Disclaimer: We are in no way connected to them, and it is our honest recommendation, but I can just say that Score App is an incredibly flexible, powerful, and effective way to collect leads and attract engagement through quizzes or surveys. Using Score App’s intuitive interface and powerful functionalities, we can join quizzes and surveys in engaging ways that resonate with our audience. It is also highly customizable, making it possible to create nice-looking and engaging experiences for our clients. That said, the best part for me about Score App is its built-in analytics and reporting that helps us track and analyze how well our quizzes and surveys perform.

Unlike most other lead generation tools, Score App connects with all well-known marketing automation platforms such as HubSpot, Mailchimp, and Salesforce. It further references this integration and how we can leverage it to, for example, add new leads to our email campaigns or our CRM systems so that the whole lead nurturing process can be automated. It is helping us save time and energy to focus on converting those leads to loyal customers.

Aaron Whittaker, VP of Demand Generation & Marketing, Thrive Digital Marketing Agency

TestGorilla and Google Forms for Talent Assessment

At Globaltize, we use TestGorilla and Google Forms as key tools for launching quizzes and surveys, particularly for talent assessment and client engagement. TestGorilla is ideal for comprehensive candidate evaluations, offering a wide range of customizable tests that measure skills, cognitive abilities, and cultural fit. Its detailed analytics allow us to identify top-performing candidates quickly, ensuring high-quality placements for our clients. 

For simpler surveys or quick client feedback, Google Forms provides a user-friendly and cost-effective solution. It’s easy to create and distribute forms, and the real-time response tracking supports swift decision-making. These tools complement each other, enabling us to efficiently manage lead generation and talent screening processes. I recommend this combination because it balances depth, speed, and accessibility, making it perfect for businesses needing scalable and adaptable solutions.

Nick Esquivel, CEO, Globaltize

SurveyMonkey Gathers Crucial Keyword Data

For my SEO clients at YEAH! Local, I rely heavily on SurveyMonkey because it helps me gather crucial keyword and content preference data in a way that doesn’t overwhelm our local business clients. Last month, we used it to survey 200+ dental clients about their search habits, and the built-in analysis tools made it super easy to spot trending topics. Though there are cheaper options out there, I love how it lets me segment responses by industry and automatically generates charts that my clients can actually understand.

Justin Herring, Founder and CEO, YEAH! Local

Jotform Simplifies Customization and Automation

I would suggest Jotform when designing surveys and quizzes for lead generation purposes. The interface is simple, allowing users to create specific quizzes and other forms without much hassle. It has served me well throughout various campaigns because forms that I design in a drag-and-drop mode appear decent enough without the need for technological know-how.

What I find especially appealing is the degree of customization offered by Jotform. I can customize almost everything, including fonts, colors, and even dynamic questions to suit my design. Furthermore, surveys and questionnaires that employ conditional logic tend to be more dynamic, which engenders more engagement and ultimately more responses.

Moreover, Jotform connects with numerous Email marketing and CRM tools. With the integration in place, the process of not only capturing leads but also sending automated emails becomes easy, which is a key part of effectively managing leads. With such automation, I have witnessed how conversion levels can be increased with timely and appropriate follow-ups that reinforce leads.

Last but not least, the analytics offered by Jotform provide me with useful details concerning the performance of individual quizzes, enabling real-time campaign optimization. It allows me to improve questions and design future campaigns by understanding the audience’s perception.

In one word, Jotform is the best lead generation tool for quiz and survey creation while maintaining a great level of usability, customization, and integration as well.

Soubhik Chakrabarti, CEO, Canada Hustle

Gravity Forms Handles Diverse Use Cases

We design our quizzes from scratch but rely on Gravity Forms to gather responses. After experimenting with various options, we discovered that most plug-and-play form tools lacked the customization and flexibility needed to handle diverse use cases. Gravity Forms stood out as the best solution, bridging those gaps easily.

David Fei, Director, davidfei.com

Opinion Stage Enhances Experience with Skip Logic

I like using Opinion Stage for quizzes and surveys. It’s easy to use, and you can make fun, interactive surveys in no time. They have pre-made templates, or you can let their AI help you create one quickly.

What I love most is the Skip Logic feature—it shows people only the questions that matter to them, which makes the experience better. The tool also gives you great insights, like how many people finished the survey and where they dropped off.

Katarina Mirković Arsić, Content Marketing Manager, Recharge Health

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