7 Influencer Marketing Tools for Finding Influencers in Specific Industries

Navigating the influencer marketing landscape can be complex, but the right tools pave the way to uncovering the perfect industry-specific influencers. This article demystifies the process with handpicked strategies and tools recommended by marketing experts. Gain actionable insights to enhance your brand’s reach with vetted influencer partnerships.

Want to get quoted in MarketerInterview.com content just like this? Apply to become a contributor today!

Discover Influencers with Traackr

Traackr is a robust influencer marketing platform that excels in helping brands discover influencers across specific industries. Its comprehensive database allows users to filter influencers based on criteria such as niche, location, audience demographics, and engagement metrics. Traackr also provides in-depth analytics on influencers’ performance and audience authenticity, ensuring partnerships are both effective and genuine.

I prefer Traackr because of its advanced analytics capabilities, which offer insights into an influencer’s reach, resonance, and relevance within a particular industry. For instance, while launching a tech product, I used Traackr to identify key influencers in the technology sector whose audiences matched our target demographic. Collaborating with these influencers led to a 25% increase in product inquiries and enhanced brand credibility within the tech community.

Traackr’s detailed filtering options and comprehensive analytics make it a valuable tool for identifying and engaging with influencers who can effectively amplify your brand within specific industries.

Slavko Kovacevic, Head of SEO, PR Link Engine

Pinpoint Influencers Using BuzzSumo

I’ve tried several tools to find influencers for our clients. One that stands out is BuzzSumo. It helps pinpoint influencers who are talking about specific topics in industries like healthcare, law, and e-commerce. The search filters are super simple to use, and it gives you a list of top influencers based on their content performance.

I prefer BuzzSumo because it doesn’t overload you with irrelevant results. You get influencers who actually drive engagement, not just followers. For example, we used it to find influencers in the dental space, and the tool immediately showed us the top voices in that niche. It saved time and gave us influencers who fit our exact needs.

Natalia Lavrenenko, UGC manager/Marketing manager, Rathly

Utilize Upfluence for Niche Influencers

One tool I’ve found incredibly useful for finding influencers in specific industries is Upfluence. What sets it apart is its robust search and filtering capabilities that allow you to narrow down potential influencers not just by broad categories but by very specific niches, industries, and even audience demographics. Whether I’m looking for influencers in tech, fashion, or a more niche area like sustainable living, Upfluence makes it easy to find people who truly align with the brand’s values and audience.

What I particularly appreciate about Upfluence is the depth of data it provides on each influencer. It doesn’t just give you the basics like follower count; it covers engagement rates, audience interests, and even the types of content they post. This allows for a more informed decision-making process, ensuring that the influencers you partner with are not only relevant to your industry but also have a genuinely engaged and aligned following.

I also prefer Upfluence because it integrates with e-commerce platforms like Shopify. This feature is invaluable because it lets me discover influencers who might already be interacting with our customer base or who have worked with similar brands. The ability to tap into this data streamlines the selection process, saving both time and effort while ensuring more effective influencer partnerships.

Given all the other influencer marketing tools, Upfluence stands out for its comprehensive search options, data-driven insights, and seamless integration with other platforms, making it an excellent choice for targeting specific industries.

Peter Wootton, SEO Consultant, The SEO Consultant Agency

Find Quality Influencers with Heepsy

I use Heepsy to find influencers who actually reach the right audience. It filters by industry, location, engagement rate, and fake followers. A big following means nothing if the audience is disengaged or misaligned. Heepsy gives a full breakdown of audience demographics, so you can see if an influencer’s followers match your target customer. When we needed parenting influencers with engaged mom audiences, Heepsy made that process faster and more precise.

Heepsy focuses on quality over vanity metrics. You get clear data on whether an influencer drives real engagement or just attracts bots. The search filters are detailed, so you skip the guesswork. It also streamlines outreach, letting you contact influencers directly through the platform. That saved a ton of time when we scaled our influencer campaigns. The influencers we found through Heepsy drove higher conversions and stronger retention than the ones we sourced manually. Data beats assumptions every time.

Zarina Bahadur, CEO and Founder, 123 Baby Box

Leverage TikTok Creator Marketplace

One of the best influencer marketing tools for finding industry-specific influencers is the TikTok Creator Marketplace. We primarily use TTCM because it gives us direct access to TikTok influencers across different niches, including beauty and skincare, which is the most important for our brand. TTCM provides detailed insights into an influencer’s audience demographics, engagement rates, and past brand collaborations, ensuring we partner with creators who genuinely connect with skincare enthusiasts and have a good track record. 

Additionally, it makes outreach and campaign tracking much easier, helping us measure the success of influencer partnerships in real time. Since TikTok is a well-known platform and a major driver for beauty trends, leveraging TTCM allows us to collaborate with creators who can effectively communicate our brand’s unique approach to skincare in an engaging way.

Neil Giugno, CEO, Phyla

Filter Influencers with Meltwater

When it comes to finding influencers in specific industries, Meltwater is my go-to tool. What sets it apart is its ability to filter through vast amounts of data and find influencers whose audience matches my brand’s niche. For example, when I was launching a wellness campaign, I needed influencers who had a big reach but also had authentic engagement within the fitness and health community. Meltwater made this easy by looking at metrics like audience demographics, engagement rates, and content relevance.

One feature I love is the in-depth analytics. Meltwater doesn’t just find influencers for you; it gives you insights into their audience behavior and preferences. This means I can avoid collaborations that look good on paper but don’t resonate with the right people. Instead, I can focus on influencers whose content connects with their followers so my campaign investments are more impactful.

If you’re looking into influencer marketing tools, I’d start by having a clear understanding of your campaign goals and target audience. Define the metrics that matter most to your brand—whether it’s engagement, audience demographics, or niche relevance—and use Meltwater to narrow down your search. Also, consider the long-term value of a partnership. Look beyond follower counts and focus on the authenticity and trust between influencers and their audience.

Finally, be prepared to track and adjust. Meltwater’s campaign monitoring features will help you measure the success of your collaborations, but you should also be open to trying different types of influencers or platforms. This flexibility is key to getting consistent results from your influencer marketing.

Soubhik Chakrabarti, CEO, Canada Hustle

Identify Authentic Influencers Using HypeAuditor

I prefer HypeAuditor because it allows you to find influencers in specific industries using advanced filters like audience demographics, interests, and the “Brands Mentioned” feature. This tool makes it easy to identify creators who have engaged with competitors or relevant brands in the last 180 days.

Another great thing is HypeAuditor has a fraud detection system that analyzes engagement authenticity and detects fake followers. This ensures that the influencers you collaborate with have real, engaged followers, so your marketing budget doesn’t end up wasted on bots.

Even Fusdahl Hulleberg, Chief Marketing Officer, Recharge Health

Want to get quoted in MarketerInterview.com content just like this? Apply to become a contributor today!