12 Re-Targeting Platforms for Remarketing to Past Visitors

Discover cutting-edge strategies for re-engaging past visitors with a deep dive into the most innovative re-targeting platforms available. This article unveils the latest expert insights on tools that excel in transforming data into successful remarketing campaigns. Gain a competitive edge by exploring how these platforms can boost your eCommerce sales and refine audience segmentation.

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Google Ads Offers Data-Driven Retargeting

Retargeting is an essential strategy for businesses aiming to convert past website visitors into customers. With so many platforms available, choosing the right one can make a significant difference in campaign effectiveness. Below are some of the best platforms that offer powerful retargeting tools, along with their unique advantages.

1. Google Ads Remarketing – Google Ads is one of the most widely used remarketing platforms, offering an extensive reach across its Display Network, YouTube, and search ads. It allows businesses to show targeted ads to users who have previously interacted with their website. Features like dynamic remarketing enable personalized ads based on users’ past behaviors, while Customer Match lets businesses upload their own audience data for better targeting. This platform is best suited for businesses looking for data-driven retargeting with AI-driven audience segmentation.

2. Meta (Facebook & Instagram) Retargeting – Meta provides robust retargeting options through Facebook and Instagram. It allows businesses to create Custom Audiences based on website visits, engagement, or customer lists. Lookalike Audiences help brands expand their reach by finding similar users. With the ability to run cross-platform ads across Facebook, Instagram, and Messenger, this platform is highly effective for businesses looking to re-engage users in a social media-driven environment.

3. LinkedIn Retargeting – B2B Audience Focus – LinkedIn’s retargeting tools are ideal for businesses targeting professionals and enterprises. It offers website retargeting, lead form engagement, and account-based marketing. By focusing on industry professionals and decision-makers, LinkedIn retargeting is best suited for B2B brands that need high-quality lead nurturing.

While selecting a retargeting platform, consider your audience, budget, and campaign goals. For mass reach, Google Ads and Meta are the strongest choices. If personalization is key, Criteo and AdRoll offer AI-driven targeting. LinkedIn is the best option for B2B businesses. To maximize results, combining multiple platforms can create a well-rounded retargeting strategy that covers various touchpoints and user behaviors.

Priyanka prajapati, Digital Marketing Executive, BrainSpate

AdRoll and Madgicx Deliver Best Results

After testing multiple retargeting tools over the years, AdRoll and Madgicx consistently deliver the best results, but for different reasons. Each has strengths that make them ideal depending on what you need in a remarketing platform. 

AdRoll has been a reliable player in the retargeting space for a long time, and I’ve always appreciated its cross-platform reach and centralized management. The ability to run and monitor campaigns across Facebook, LinkedIn, Google, and over 500 other ad networks from a single interface makes it an easy go-to when managing multiple campaigns. I also like how its AI-powered automation fine-tunes ad performance in real time, reducing the need for constant manual adjustments. 

For agencies, AdRoll is especially useful because of its multi-client dashboard, dynamic creative optimization, and seamless reporting integrations with platforms like TapClicks and Datorama. While some retargeting platforms charge per click, AdRoll’s impression-based pricing model makes it a cost-effective choice for long-term scalability. It’s not the flashiest tool, but it’s one of the most dependable, a workhorse that consistently delivers. 

Madgicx, on the other hand, feels like the next evolution of retargeting. Where AdRoll focuses on multi-platform efficiency, Madgicx shines with AI-driven automation and hyper-intelligent targeting. Its autonomous campaign management automatically adjusts bids, placements, and audience targeting, making optimizations in real time. I’ve also been impressed with its predictive audience selection, which helps identify high-converting segments before I even start a campaign. 

The AI Ad Generator is another standout feature, streamlining creative production by analyzing which visuals and messaging resonate most. What sets Madgicx apart, though, is its server-side tracking, which improves attribution accuracy by 25-45%. In a landscape where data accuracy can make or break ad performance, that’s a huge advantage. Both platforms are exceptional, but they cater to different priorities. 

AdRoll is my go-to for cross-platform reach, scalability, and structured campaign management, while Madgicx is the better choice when I want AI-driven precision and full automation. The right choice depends on whether you prefer hands-on control or machine-learning-powered efficiency.

Robert Garcia, Chief SEO Strategist, MiamiSEOPro

HubSpot Integrates Email and Ads

HubSpot offers some of the best tools for remarketing to past visitors. Its ability to integrate email marketing, ads, and customer data into a unified platform ensures that every retargeting campaign is personalized and impactful. For example, HubSpot’s behavior-based email automation has been instrumental in re-engaging users who browsed our website but didn’t convert, helping us improve conversion rates effectively.

For a more multichannel approach, AdRoll is another strong contender. Its cross-channel capabilities, including social media and display ad retargeting, make it easy to maintain visibility with past visitors. AdRoll’s analytics also provide valuable insights, allowing us to refine campaigns and achieve better engagement.

Even Fusdahl Hulleberg, Chief Marketing Officer, Recharge Health

Meta Ads Boosts eCommerce Sales

Personally, I’ve found that Meta Ads offers a great set of tools for remarketing to past visitors, especially for eCommerce niche.

For a sustainable fashion client, we used Meta’s retargeting pixel to segment past visitors based on browsing behavior, then served tailored ads with limited time discounts. This approach led to a 22% increase in recovered sales.

Modestas Mankus, Founder, Dusty Mag

Google Ads and Meta Are Top Choices

If you’re looking for the best retargeting platform, Google Ads and Meta (Facebook & Instagram) Ads are top choices.

• Google Ads: Offers display, search, and YouTube remarketing. It helps you reach visitors across millions of websites using the Google Display Network.
  
• Meta Ads: Great for dynamic retargeting, showing personalized product ads based on what users viewed on your site.
  
• AdRoll: A solid option for multichannel remarketing across web, social, and email.
  
• Criteo: Best for eCommerce, as it specializes in AI-driven product recommendations.

If you’re mainly targeting past visitors on search and websites, Google Ads is the way to go. If social media is your focus, Meta Ads works best. For a complete approach, AdRoll is worth considering.

Arjun Joshi, Digital Marketer, T3Planet

Google Ads Excels in Audience Segmentation

Google Ads offers the best remarketing tools with advanced audience segmentation, dynamic ads, and cross-platform reach (Search, Display, YouTube).

It allows targeting past visitors based on their behavior, such as time spent on site or specific pages viewed.

Meta (Facebook & Instagram) Ads is another strong option, using user engagement data for personalized remarketing campaigns.

The best choice depends on your audience—Google is ideal for intent-driven users, while Meta excels at visual and social engagement.

Abhinav Gond, Marketing Manager, Shivam SEO

Perfect Audience Simplifies Multi-Channel Retargeting

Perfect Audience offers a straightforward setup for retargeting across multiple channels. It’s known for its retargeting simplicity and efficiency. Small to medium-sized businesses find it especially user-friendly. The platform supports retargeting on Facebook, Twitter, and web display networks. Real-time bidding helps keep ad costs down. Their dashboard provides clear, actionable insights into campaign performance.

Marc Bishop, Director, Wytlabs

Retargeter Tracks Across Devices

Currently, we are using Retargeter as our retargeting platform for remarketing to past visitors and loving the results. Compared to other platforms, Retargeter has consistently delivered the best results for our company. I would say, one of the key advantages of Retargeter is its ability to track and target visitors across multiple devices and platforms. 

I must mention how Retargeter’s dynamic creative optimization tool allows for highly personalized ad content based on a visitor’s behavior and interests. This not only increases click-through rates but also improves conversion rates as visitors are more likely to engage with ads that resonate with their needs and preferences. 

We have been able to see a significant increase in ROI since using Retargeter. Their comprehensive reporting and analytics also provide valuable insights into the performance of our campaigns, allowing us to make data-driven decisions for future remarketing efforts.

Stefan Van der Vlag, AI Expert/Founder, Clepher

Pinterest Targets Users with Purchase Intent

When it comes to remarketing, Pinterest is an underutilized gem. What sets it apart is the user intent. Unlike other social media platforms where users scroll passively, Pinterest users are actively searching for ideas, solutions, or inspiration—often with purchase intent. So when you retarget past visitors through Pinterest’s ad tools, you’re targeting an audience that’s already ready to engage.

One of my favorite things about Pinterest is you can create custom audiences based on specific behaviors like who visited your website, interacted with your pins, or saved them. You can target those who already know your brand and just need a little push to convert. I’ve used Pinterest to retarget users who browsed a product page but didn’t complete the purchase. By showing a carousel ad with related products or user-generated content featuring that product, the engagement went through the roof.

The visual nature of Pinterest also makes it stand out for remarketing. You can create ads that match your audience’s aesthetic while keeping them highly relevant to what they are looking at. And since pins have a longer shelf life than posts on other platforms, your remarketing has more longevity.

One of the things I’ve learned is that Pinterest works best when you’re not just pushing the hard sell but blending in with the organic feel of the platform. Remarketing here feels less intrusive because it matches the user journey. If you’re targeting an audience that’s visually inclined or actively planning to buy, Pinterest has the tools that are effective and tailored to convert.

Soubhik Chakrabarti, CEO, Canada Hustle

inBeat Uses Influencer Content for Remarketing

inBeat stands out in the retargeting space by combining influencer marketing with performance-driven remarketing strategies. Unlike traditional platforms that rely on static ads, inBeat leverages influencer-generated content (UGC) to create high-performing, trust-driven retargeting campaigns. Studies show that UGC-based ads achieve higher engagement and conversion rates compared to brand-created ads.

One of inBeat’s key differentiators is its AI-powered influencer discovery engine, which identifies highly engaged micro-influencers who align with a brand’s target audience. These influencers produce ad-ready content that feels organic and native, reducing ad fatigue and boosting click-through rates. This approach makes retargeting ads more relevant, engaging, and cost-effective across platforms like Facebook, Instagram, TikTok, and YouTube.

By integrating UGC with cross-platform retargeting, inBeat helps brands serve dynamic ads that resonate with past visitors. Instead of seeing repetitive static banners, users are re-engaged with influencer content that feels authentic, leading to higher recall and lower cost-per-acquisition (CPA). This model is particularly effective for e-commerce and direct-to-consumer (DTC) brands, where trust and social proof are key to conversions.

For businesses looking to move beyond generic display ads and into content-driven remarketing, inBeat offers a modern, high-ROI alternative. By fusing influencer engagement with precision targeting, it ensures retargeting campaigns are not just seen-but acted upon.

Mohammad Haqqani, Founder, Seekario

SharpSpring Ads Customizes Dynamic Retargeting

SharpSpring Ads specializes in dynamic retargeting and behavioral targeting. It is highly customizable, which suits agencies managing multiple brands. Integration with existing marketing tools streamlines workflows. Its detailed segmentation capabilities enhance ad relevance and engagement. Real-time analytics support rapid adjustment of strategies. This platform is known for exceptional customer support.

Jason Hennessey, CEO, Hennessey Digital

MediaMath Offers Advanced Capabilities

MediaMath is a sophisticated platform for marketers needing advanced capabilities. It offers cross-device targeting and global reach. Its algorithms optimize bidding for the best ad positions. Integration with top data providers enhances audience targeting. MediaMath is well-suited for large-scale operations needing detailed campaign control. Its analytics are comprehensive, providing deep insights into user behavior.

Sahil Kakkar, CEO & Founder, RankWatch

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