17 Re-Targeting Platforms for Creating Personalized Re-Engagement Ads

Unlock the full potential of personalized retargeting ads with cutting-edge 17 platforms, guided by the wisdom of industry insiders. This article sheds light on the strategies that top-tier marketing experts swear by for creating impactful re-engagement campaigns. Dive into a wealth of knowledge on the most effective tools and techniques for turning past visitors into loyal customers.

Want to get quoted in MarketerInterview.com content just like this? Apply to become a contributor today!

Choose Google Ads for High-Intent Retargeting

So, I have been asked this a few times from our clients, and I always have the same answer. It depends on your product or service and who you are selling it to.

These days most marketers assume Meta (Facebook & Instagram) Ads as the go-to for retargeting, but our experience proved otherwise.

For a Manhattan luxury flowers agency, we initially spent $2,000 on Meta Ads—got great engagement, but got terrible conversions. So, we pivoted to Google Ads with geo-targeting within a 25-mile radius and focused on highly personalized retargeting.

We analyzed website visits and created ads showcasing bouquet styles users had browsed. We shot high-quality images for romantic, luxury, and seasonal themes, and updated the ad library where Google’s dynamic targeting helped with delivering AI-optimized ads based on user history, local events, and trends.

The result?

With a total budget spend of $5,100, we achieved 1408% ROAS, generating over $71,824 in revenue in just two months—purely from retargeting.

Why did we choose Google over Meta?

For a product-based brand like I mentioned, Google and YouTube are best for high-intent, location-based retargeting.

That doesn’t mean I don’t like to use Meta (Facebook & Instagram) Ads. They work too, but only when used strategically. I have found them great for brand awareness, but not always for high-intent conversions.

For B2B retargeting, I always recommend LinkedIn—no questions there! It costs a bit more but is worth it.

I would recommend focusing on the industry and finding where exactly their audience is—then personalize re-engagement.

Retargeting isn’t about being everywhere—it’s about being where conversions happen. For the project I discussed above, that was Google. For other brands? Test, tweak, and track—because personalization wins.

Sanjay Bhattacharya, Head of Marketing & Business Strategy, Primotech

LinkedIn Ads for Professional Retargeting

LinkedIn Ads became our go-to retargeting platform after we noticed B2B prospects spent three times longer on landing pages when coming from LinkedIn retargeting compared to other platforms. The detailed professional targeting options match perfectly with our enterprise software clients’ needs.

Take our recent campaign for a cloud services provider. We retargeted website visitors based on their job titles and company size, then showed them case studies from similar companies in their industry.

The ability to segment by specific professional attributes let us create hyper-relevant ads that spoke directly to each decisionmaker’s role and challenges.

We especially love using LinkedIn’s website demographics tool to understand which industries and roles visit specific product pages. This helps us refine our targeting constantly and create more relevant content for each professional segment.

Aaron Whittaker, VP of Demand Generation & Marketing, Thrive Digital Marketing Agency

Lifetimely and Shoelace for Sequential Storytelling

Forget basic retargeting. Use Lifetimely x Shoelace instead.

Most platforms (Google, Meta, Criteo) just show generic “Hey, you left this in your cart” ads. Boring.

Lifetimely predicts customer lifetime value (LTV) based on their past behavior, while Shoelace builds automated sequential storytelling ads instead of repeating the same banner 100 times.

Why do I prefer it? Because standard retargeting assumes everyone needs a nudge, when in reality, high-intent buyers need urgency, past buyers need upsells, and casual visitors need education.

Shoelace + Lifetimely lets you retarget based on actual purchase probability—not just who saw a page.

It’s the difference between poking someone repeatedly vs. guiding them through a conversation that makes them want to buy.

Austin Benton, Marketing Consultant, Gotham Artists

Google Ads with Dynamic Creative Optimization

We’ve taken re-engagement ads to the next level by combining Google Ads with dynamic creative optimization (DCO). Here’s what makes our approach unique: we don’t just retarget users with generic ads, we create living ads that evolve based on real-time user behavior. For example, if a user browsed our AI solutions but didn’t convert, our ads dynamically adjust to showcase the exact product they viewed, along with personalized testimonials or limited-time offers tailored to their industry.

We also integrate emotional AI insights into our campaigns. By analyzing user sentiment and engagement patterns, we craft ads that don’t just sell but connect. Imagine a user who abandoned their cart seeing an ad that says, “We noticed you left something behind—let’s make it right with 10% off, just for you.” It’s not just retargeting; it’s rebuilding trust and sparking action.

This blend of Google Ads’ specificity, DCO’s adaptability, and emotional intelligence ensures our re-engagement ads feel less like marketing and more like a conversation. At Viptro, we don’t just chase clicks—we create moments that matter.

Nitish Kumar, CEO/OWNER, VIPTRO

Meta Ads for Precision-Driven Retargeting

For precision-driven retargeting and personalized re-engagement ads, Meta (Facebook & Instagram Ads) remains the most effective platform. The combination of behavior-based tracking, audience segmentation, and AI-driven delivery optimization makes it a top choice. 

Why Meta Ads?

1. Advanced Audience Targeting – Meta’s Custom Audiences & Lookalike Audiences allow for granular targeting based on user interactions, website visits, and even CRM data.
   
2. Dynamic Ads – Automatically personalize ad content for users based on their previous interactions, increasing engagement and conversion rates.
   
3. Cross-Platform Reach – Covers Facebook, Instagram, Messenger, and Audience Network, ensuring multiple touchpoints for re-engagement.
   
4. AI-Powered Optimization – Meta’s machine learning adjusts bidding and placement for the highest engagement potential.

While Meta is the most versatile, Google Ads (Display & YouTube) is equally powerful for retargeting, particularly for businesses with strong search traffic. Google’s Customer Match and RLSA (Remarketing Lists for Search Ads) allow brands to re-engage high-intent users across Google Search, YouTube, and partner websites.

For AI-driven marketing automation, Citadron utilizes AI-enhanced retargeting by integrating Meta and Google Ads data with advanced audience segmentation to maximize conversion efficiency. The key is not just retargeting but delivering the right message at the right time based on real behavioral insights.

If the goal is e-commerce, TikTok Ads’ Retargeting also performs well, particularly for younger demographics, with a focus on video-driven engagement.

Ultimately, the best retargeting platform depends on audience behavior and conversion goals, but Meta Ads remains the gold standard for personalized re-engagement.

Imanuel Malaihollo, Founder & AI Marketing Strategist, CITADRON

AdRoll’s BidIQ for Automated Optimization

I’ve tested both AdRoll and Criteo for retargeting. Both analyze user behavior to create personalized ads, but I particularly love AdRoll because of BidIQ. 

BidIQ automates bidding and optimization, making sure that ad spend goes toward the highest-performing placements, which lowers CAC and improves ROAS. It pulls data from user behavior, historical performance, and contextual info. Plus, AdRoll is great at running campaigns across Facebook, Instagram, and other channels from a single platform, which makes managing things way easier.

Zach Boyette, CEO, Managing Partner, and Co-founder, Galactic Fed

HubSpot for Unified Retargeting Strategy

The HubSpot marketing platform provides outstanding tools for building personalized re-engagement advertisements. The CRM system deep integration on this platform allows businesses to effectively utilize customer data to create precise retargeting campaigns. With HubSpot, you can automate email sequences, customize content based on user behavior, and track engagement metrics to optimize your strategy. Through its marketing automation features, you can segment your audience to deliver timely relevant ads that convert lost visitors into customers. 

The feature I appreciate most about HubSpot is how it brings together marketing activities with sales operations and customer service functions into a single platform. HubSpot creates a unified and analytics-based re-engagement strategy by bringing together retargeting with email marketing and social media ad campaigns. The platform’s analytics tools and A/B testing functionalities help businesses enhance their targeting strategies to achieve better ad performance over time.

Even Fusdahl Hulleberg, Chief Marketing Officer, Recharge Health

Instapage for Optimized Landing Pages and Ads

I often rely on Instapage for creating retargeting advertisements. This platform stands out because it provides a unique combination of designing highly optimized landing pages, along with the ability to create engaging retargeting ads. This dual functionality saves a lot of time and effort on my end and makes the campaign process more efficient.

Instead of switching between different platforms for landing page creation and ad retargeting, Instapage offers a one-stop solution that streamlines my work. The user-friendly interface also allows me to create personalized ads, increasing the chances of re-engaging our audience effectively. Therefore, Instapage is my go-to solution for retailing strategies.

Yuvraj Pratap, Founder & CEO, Supplement Launchpad

RTB House for Geographic Nuance

I once advised a realtor to run Meta ads showing exactly where users left her site. Visitors who checked “agent bios” but didn’t click contact forms received team member videos in Stories. Those exploring mortgage calculators saw lease-to-own success stories. But the real dark horse?

RTB House for geographic nuance. When a Miami high-rise campaign underperformed, RTB’s algorithm auto-prioritized ads for users commuting from specific ZIP codes near competing properties. Their machine learning tools spotted patterns we’d never manually catch—like targeting CFOs who searched luxury listings during earnings report weeks.

Meta builds familiarity; RTB weaponizes behavioral quirks. Rotate budgets: 70% Meta for brand reinforcement, 30% RTB for surgical strikes.

Aaron Franklin, Head of Growth, Ylopo

Criteo for AI-Driven Predictive Retargeting

One of the best retargeting platforms for creating personalized re-engagement ads is Criteo. It leverages AI-driven predictive technology to analyze user behavior and serve highly relevant ads across multiple channels, including web, social media, and mobile apps. Criteo’s dynamic retargeting feature ensures that users see ads tailored to their specific interests, whether it’s a product they viewed, added to their cart, or similar recommendations based on browsing patterns.

Criteo stands out to me due to its extensive publisher network, which enables it to reach potential customers beyond just Google and Facebook. Its AI-powered optimization continuously refines ad creatives and placements, maximizing engagement and conversions. Additionally, its seamless integrations with e-commerce platforms and CRM systems make it a strong choice for brands looking to scale personalized remarketing efforts efficiently.

Naima Ch, Marketing Head and SEO Specialist, Morse Code Translator

MadgicX for Real-Time Behavior Adjustments

MadgicX stands out for personalized retargeting because it allows me to set up ads that automatically adjust based on real-time customer behavior. I don’t need to tweak bids or create custom ads for different segments manually; it handles all of that efficiently through AI-driven automation.

We use GA4 to track user behavior, and MadgicX helps us integrate both Meta and Google Analytics, bridging the gap between them. This unifies data across platforms, simplifying performance tracking and decision-making with features like one-click insights.

In short, MadgicX uses machine learning and analytics to dynamically adjust campaigns, making it a practical and effective tool for managing personalized re-engagement ads.

Gursharan Singh, Co-Founder, WebSpero Solutions

Zeta Global for Advanced Intent Scoring

My go-to choice is Zeta Global which uses advanced intent scoring to rank users based on their likelihood to convert. It prioritizes the highest-intent users, ensuring that ad spending is allocated efficiently instead of blasting retargeting ads to all previous visitors. This works well for businesses with high ad budgets looking to maximize ROI. According to Zeta Global, their clients have seen a 45% increase in conversions and a 33% decrease in ad spending using their platform. 

I prefer Zeta Global because it combines advanced AI technology with comprehensive audience targeting for effective retargeting campaigns. We saw a significant increase in conversions and revenue from retargeting campaigns by targeting those who showed a higher intent to purchase. Zeta Global’s AI-powered intent scoring made it easy for us to create highly relevant and personalized re-engagement ads that drove results.

Stefan Van der Vlag, AI Expert/Founder, Clepher

AdGreetz for Customized Video Ads

The retargeting platform I use to create personalized re-engagement ads is AdGreetz. I prefer it over others because it customizes video ads based on a person’s past interactions, making each ad feel directly relevant. Someone who watches a jazz improvisation lesson but does not sign up on our website will see an ad featuring that exact topic, reinforcing their interest. A different visitor who explores beginner jazz chords will see an ad tailored to their skill level.

This level of personalization increases engagement because people respond better to ads that reflect what they were already interested in. The automation behind AdGreetz allows thousands of ad variations to be created without extra effort, so every potential student gets a reminder that matches what they were exploring. This makes retargeting feel less like a pushy sales tactic and more like a natural way to bring people back to continue learning.

Steve Nixon, Founder, Free Jazz Lessons

Bloomreach for Comprehensive Retargeting

I prefer using Bloomreach for creating personalized reengagement ads because it offers a comprehensive suite of tools that integrate seamlessly with both first-party data and multiple advertising channels. Bloomreach’s platform allows me to capture missed conversion opportunities by retargeting audiences across web, mobile, and email with personalized messages based on real-time interactions. This means I can leverage customer data to tailor ads that are not only relevant but also timely, enhancing engagement and conversion rates. The ability to A/B test and optimize ad campaigns on the fly ensures that my marketing efforts are always improving, which is crucial for maintaining effectiveness in a dynamic market.

Another reason I favor Bloomreach is its focus on reducing customer acquisition costs through advanced segmentation and lookalike audience creation. By using Bloomreach’s real-time data platform, I can target high-intent and repeat visitors more accurately. This precision in targeting not only increases ROI but also respects user experience by delivering ads that are pertinent to their interests and behaviors. The integration with platforms like Snapchat and the ability to manage campaigns from a single interface reduces manual work and allows for consistent messaging across channels, which is essential for building brand trust and loyalty. This holistic approach to retargeting aligns perfectly with my strategy to create meaningful, personalized user experiences.

Henry Timmes, CEO, Campaign Cleaner

Facebook Custom Audiences for Integrated Social Retargeting

Facebook’s Custom Audiences stands out for retargeting because of its integration with organic social content. Through managing numerous client campaigns, we’ve found that combining retargeting ads with organic social engagement creates more natural customer touchpoints.

A software client demonstrated this perfectly—we retargeted website visitors with ads that matched the style and tone of their organic content, creating a cohesive brand experience. The platform’s ability to sync website behavior with social engagement helped us identify which content themes resonated best with different audience segments.

Consider how your retargeting strategy fits into your broader customer communication approach. Platforms that help you maintain consistent messaging across paid and organic channels often deliver better results than those focused solely on ad delivery.

Marc Hardgrove, CEO, The Hoth

Microsoft Advertising for Cost-Effective B2B Retargeting

For cost-effective and AI-powered retargeting, we prefer Microsoft Advertising (Bing Ads)—especially for B2B audiences. It allows us to retarget professionals who search for solutions but don’t take immediate action. We’ve used it for an HR software client, re-engaging users who visited product pages but didn’t sign up. A follow-up campaign with educational blog content led to a 23% sign-up boost.

Christopher Pappas, Founder, eLearning Industry Inc

Dual-Platform Strategy with Facebook and Google

For retargeting, I use a dual-platform strategy with Facebook Ads and Google Display Network.

Facebook’s advanced segmentation delivers personalized ads based on past interactions, while GDN ensures broad reach across relevant websites.

This synergy keeps prospects engaged, pulls them back into the funnel, and consistently boosts sales.

Alex Chaidaroglou, CEO, Altosight

Want to get quoted in MarketerInterview.com content just like this? Apply to become a contributor today!