In the quest to secure a content marketer role, it’s crucial to exhibit a mastery to align content strategy with brand voice. We’ve gathered insights from Senior Content Marketers and Lead Content Specialists, among others, to bring you seven expert tips. These range from understanding the audience before the brand voice to developing a comprehensive brand voice guide.

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Contents

1 Align Content Strategy With Brand Voice: Understand Audience Before Brand Voice
2 Leverage Brand Voice in Content Foundation
3 Personalize Content to Audience and Brand
4 Showcase Adaptability in Content Strategy
5 Analyze and Align Content With Brand Voice
6 Cite Successful Brand Voice Resonance Examples
7 Develop a Comprehensive Brand Voice Guide

Align Content Strategy With Brand Voice: Understand Audience Before Brand Voice

When building a content strategy, it’s essential to understand your audience first and align content strategy with brand voice like the dressing on a salad. The strategy will include the content you’ll create and where to promote the content; if a brand is more friendly and targets a younger demographic, the strategy might lean into short-form videos instead of longer, technical white papers.

It’s less critical to align content strategy with brand voice and more essential to align the strategy to the customer. Your strategy is the frame for the house, and the voice and tone are the plaster and finishes. It’s how it will look, not how it will function.

Melody White, Senior Content Marketer,

Leverage Brand Voice in Content Foundation

To align content strategy with brand voice requires a deep understanding of a company’s audience, and the same is true with content strategy.

I’d focus on that overlap and talk about how an effective content strategy considers various audiences and personas and leverages brand voice in its execution.

The content strategy, however, creates the foundation that eventually utilizes a defined brand voice.

Josue Ledesma, Writer and Content Marketer, JAL Creative Services

Personalize Content to Audience and Brand

Being a content marketer myself, first of all, I will start by emphasizing how important it is to know your target audience and personalize your content accordingly.

This is done by evaluating various factors related to the audience, such as preferences, pain points, demographics, and interests, to create a buyer persona.

After this, I will align content strategy with brand voice to offer the best possible approach to captivating the audience.

Faizan Khan, PR and Content Marketing Specialist, Ubuy UK

Showcase Adaptability in Content Strategy

These are the steps I use in interviews to demonstrate my content strategy abilities:

1. Research the company.

2. Prepare a mini-content strategy.

3. Create sample pieces.

4. Use data and insights.

5. Your idea should be clear.

6. Discuss adaptability (if things go south) to show that you understand the dynamic nature of content marketing.

Be prepared to justify every move in your content strategy.

Souvik Saha, Content Marketer, WisdmLabs

Analyze and Align Content With Brand Voice

When interviewing for a content marketer role, develop a mock content strategy for the company you’re interviewing with. Pick one of their existing content pieces and write a brief analysis of how well it align content strategy with brand voice based on their website, blogs, social media, and other public-facing materials.

Then, explain one thing you would change about the piece to better reflect the brand’s tone and style. This shows that you understand the importance of brand consistency and can assess and align content appropriately.

Focusing the response on an improvement shows you have creative ideas to offer while keeping brand standards in mind. This practical approach makes your content strategy skills and strategic thinking clear without needing to make claims about your abilities.

Jaimin Kapadia, Content Marketer, Saleshandy

Cite Successful Brand Voice Resonance Examples

Reference specific examples where the implemented content strategy successfully align content strategy with brand voice and contributed to achieving marketing objectives.

This could include social media posts, videos, or other content pieces that received positive feedback or engagement.

Saloni Piplani, Lead Content Specialist

Develop a Comprehensive Brand Voice Guide

Explain how to develop a comprehensive brand voice guide that serves as a reference for the team. Detail how to categorize common scenarios for brand interactions and specify the appropriate tone for each.

Provide concrete examples illustrating the desired tone of voice in different situations. This includes sample responses to customer inquiries, social media posts, and marketing materials, offering practical guidance to the team.

Describe how a brand should tailor their brand voice to different channels and content types, such as blog posts, social media posts, emails, videos, podcasts, and e-books. Discuss each channel’s user dynamics and each content type’s purpose while outlining your nuanced process.