In the fast-evolving landscape of marketing jobs, digital proficiency is not just an asset, it’s a necessity. We’ve gathered insights from e-commerce managers and marketing managers to highlight the pivotal role it plays. From opening doors in small company roles to recognizing its alignment to the role’s digital nature, explore the four key perspectives we’ve compiled.

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Contents

1 Digital Proficiency: Opening Doors in Small to Midsize Businesses
2 Impacting the Success of Digital Campaigns
3 Optimizing Decisions via Data Expertise
4 Aligning with the Role’s Digital Nature

Digital Proficiency: Opening Doors in Small to Midsize Businesses

Digital proficiency is incredibly important in securing a marketing job. I’d argue it’s even more important at small and midsize companies and businesses where you tend to be a jack-of-all-trades and wear a lot more hats.

At larger companies, you often do one specific task all day or work in one software all day. In smaller organizations, like the one I currently work in, I manage the email marketing, SMS, website updates, and when it came time to migrate platforms from Shopify to BigCommerce, I was in charge of that.

When TikTok Shops began getting hot, I was the one setting that up. Just having digital proficiency, as well as being a problem-solver, is very important, as these are things that nobody intuitively knows, but by being digitally proficient, they are things which you can teach yourself or pick up relatively easily.

John Frigo, Ecommerce Manager, Best Price Nutrition

Impacting the Success of Digital Campaigns

Digital proficiency is increasingly becoming a cornerstone in securing a marketing job, as the field itself is heavily reliant on digital tools and platforms. For example, consider the role of a digital marketer responsible for managing social media campaigns. Not only do they need to understand the nuances of different social platforms, but they also need to be proficient in analyzing data from digital ads, using content management systems, and understanding SEO and SEM strategies.

Their ability to use these digital tools effectively directly impacts the success of campaigns, engagement rates, and ultimately, the ROI for marketing efforts. In essence, digital proficiency enables marketers to stay competitive, innovative, and effective in their strategies, making it an indispensable skill in the industry.

Jaya Iyer, Marketing Manager, Teranga Digital Marketing LTD

Optimizing Decisions via Data Expertise

Digital proficiency is vital in today’s marketing dynamics. The mastery of tools like Google Analytics lets you make data-driven decisions. Based on my experience, taking the help of analytics to optimize online campaigns not only showcases technical skills but also supports strategic marketing impact.

Faizan Khan, Public Relation and Content Marketing Specialist, Ubuy Australia

Aligning with the Role’s Digital Nature

Digital proficiency is crucial in securing a marketing job, especially in today’s rapidly evolving digital landscape. A strong understanding of digital tools and platforms is often a prerequisite for effectively executing marketing strategies.

For example, in a recent hiring process for a digital marketing position at our agency, a candidate with a robust portfolio showcasing their proficiency in social media marketing, SEO, and data analytics was favored. Their ability to leverage these digital tools to drive successful campaigns demonstrated technical skills and a keen understanding of modern marketing practices.

This proficiency was a critical factor in their selection, as it directly aligned with the dynamic and digitally-focused nature of the role. In contemporary marketing jobs, being adept at digital tools and strategies is often a decisive factor in securing and excelling in these roles.