Exploring the dynamic intersection of artificial intelligence and social media marketing, we’ve gathered insights from top industry professionals. From a marketing & content strategist’s perspective on rewording existing content to a CEO’s take on automating content creation, discover the four specific ways generative AI is revolutionizing marketing strategies.

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Contents

1 Reword Existing Content
2 Craft Personalized Posts
3 Write for Customer Personas
4 Automate Content Creation

Reword Existing Content

As a content strategist, AI has been helpful in rewriting and reformatting existing content. For example, it’s helpful to feed in a past social post or email and prompt it to ‘reword in a similar style.’ Then you can edit the response it gives you to fit your needs. This helps speed up the writing process and helps your content go further by creating multiple posts from one piece of content.

Katie Sorce Featured 4 Ways Generative AI Can Elevate Your Social Media Marketing Strategy

Katie Sorce, Marketing & Content Strategist, Overit

Craft Personalized Posts

Generative AI enhances social media marketing by creating personalized content. For example, it can analyze user preferences and behaviors to generate posts and ads that resonate with specific audiences. This tailoring of content helps businesses connect better with their target market, increasing engagement and impact.

It’s like having a virtual assistant that understands the audience and crafts messages that are more likely to be noticed and appreciated, ultimately boosting the effectiveness of social media marketing strategies.

Divya Ghughatyal Featured 4 Ways Generative AI Can Elevate Your Social Media Marketing Strategy

Divya Ghughatyal, Digital Marketing Specialist, Gleantap

Write for Customer Personas

One interesting new way I’ve seen generative AI being used in social media marketing is through the creation of highly personalized content. By analyzing your audience’s preferences and engagement patterns in real-time, it can write engaging posts that resonate deeply with your audience on a personal level.

For example, if you are targeting several different customer personas, you can use generative AI to write unique posts for each persona—testing different copy, images, and calls-to-action based on what matters to that persona at a given time, plus what part of the sales funnel each of them may be in. This level of automating personalized content is now possible for everyone and is already revolutionizing social media marketing.

Luke Glassford Featured 4 Ways Generative AI Can Elevate Your Social Media Marketing Strategy

Luke Glassford, Marketing Director, Gambit Partners

Automate Content Creation

Generative AI can significantly enhance social media marketing strategies by automating the creation of personalized content.

Since AI can generate texts and visuals through simple prompts, marketers can streamline their content-creation processes, allowing them to produce diverse and engaging content tailored to their audience’s preferences. This would ultimately result in improved engagement and brand presence on social media, as personalization makes users feel understood and valued.