4 Innovative Ways to Integrate AR/VR into Your Marketing Campaigns

Discovering innovative methods of blending augmented reality or virtual reality into marketing campaigns is a game-changer. We’ve gathered insights from AR VR developers to communications coordinators, focusing on the unique tactics they’ve employed. From transforming site visits with VR to engaging customers through AR scavenger hunts, here are four unique strategies shared by industry professionals.

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Transform Site Visits with VR

In our innovative approach, we used Virtual Reality (VR) to transform industrial site visits and meetings. By developing a VR module, participants can now virtually tour facilities and have their conversations recorded (with consent) for later review. 

This not only makes site visits more accessible and efficient but also enhances collaboration by allowing stakeholders to engage with the site and each other, regardless of their physical location. The integration of VR into our marketing strategy has significantly improved stakeholder engagement and operational efficiency.

Tushar Soni, AR VR Developer

Launch Products with AR Photography

I spearheaded a unique augmented-reality (AR) campaign. Inspired by my passion for immersive photography, we created an interactive AR experience for a product launch. Users could visualize the product in their space using their smartphones, similar to how I capture and share immersive landscapes in my photography. 

This not only heightened customer engagement but also provided valuable data on user interactions. This integration of AR not only set our campaign apart but also underscored our commitment to pioneering in the digital marketing and signage space.

Alex Taylor, Head of Marketing, CrownTV

Revolutionize Online Shopping with AR

In the ever-evolving landscape of online shopping, retailers in the fashion and beauty industry have seamlessly integrated augmented reality (AR) to revolutionize the customer experience. By leveraging AR, these forward-thinking brands enable customers to try on products virtually, transforming the traditional limitations of online shopping. 

This immersive technology empowers users to visualize how clothing, accessories, or makeup will appear on themselves in real time, mitigating uncertainties associated with size, fit, or style. The virtual try-on experience enhances the accuracy of purchase decisions and adds a personalized touch to the online shopping journey. Customers can explore and experiment with various options without physically trying on items, fostering a more confident and enjoyable shopping experience. 

As AR continues bridging the gap between the digital and physical realms, its integration in the fashion and beauty sector exemplifies a customer-centric approach, blending innovation with practicality to redefine how consumers engage with and make choices in the virtual marketplace.

Kate Cherven, Marketing Specialist, United Site Services

Engage Customers with AR Scavenger Hunts

In our marketing initiative, we utilized augmented reality (AR) to create a location-based experience that engaged customers in physical retail spaces. Through a mobile app, users could access exclusive AR content and promotions when they visited specific locations, such as our retail stores or partner establishments. 

For example, they could unlock hidden discounts or virtual rewards by scanning AR markers strategically placed throughout the store. By gamifying the shopping experience and offering personalized incentives, we encouraged foot traffic, increased dwell time, and fostered a sense of excitement and discovery among customers. This innovative approach not only drove sales but also strengthened brand loyalty and affinity among our target audience.

Cindi Keller, Communications Coordinator, The Criminal Defense Firm

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