10 Impacts of AI-Generated Content on SEO Rankings and Traffic

Seeking innovative ways to leverage AI for SEO success, we turned to experts in the field for their most effective strategies. From using ChatGPT as a proofreading assistant to adopting NLP-friendly question-answering formats, here are the top ten insights provided by a diverse group of professionals, including freelance CMOs and digital marketing managers.

Want to get quoted in MarketerInterview.com content just like this? Apply to become a contributor today!

ChatGPT as a Proofreading Assistant

I don’t use ChatGPT directly for content generation, especially after the latest Google update. The conclusions are clear: Relying solely on ChatGPT for content creation is not a sustainable strategy and could lead to issues down the line.

However, I’ve found a different way to leverage ChatGPT. It serves as my personal proofreader, analyzing articles for grammatical errors and enhancing readability. I also turn to it for assistance with titles or meta descriptions, always bearing in mind that it acts as my assistant. I understand the importance of not asking it to write the content outright.

Marco Genaro Palma, Freelance CMO and SEO Consultant, GenaroPalma.com

Creating Online Calculators with ChatGPT

One innovative approach we’ve taken is leveraging ChatGPT to code and implement online calculators on a website. Calculators serve as excellent resources, attracting visitors who need help making decisions. They’re practical and act as amazing magnets for backlinks, boosting the website’s credibility. 

With ChatGPT’s guidance, even those without prior coding skills can create a calculator easily, especially on platforms like WordPress.

Munir Alsafi, Co-Founder, VixelStudio

Generating Dynamic FAQ Sections

One innovative application of ChatGPT for content generation that significantly impacted SEO rankings and traffic was its utilization in creating dynamic FAQ sections for websites. By leveraging ChatGPT to generate relevant, concise answers to common questions related to the business or industry, we enhanced the user experience and provided valuable information that search engines prioritize. 

These dynamically generated FAQs not only enriched the website’s content but also improved organic search visibility by addressing long-tail keywords and user queries effectively. This approach not only boosted SEO rankings but also increased user engagement and time spent on the site, ultimately leading to a noticeable uplift in organic traffic and conversions.

Dhruv Shah, Digital Marketing Manager, Yegital

Crafting Unique, Question-Based Content

By utilizing ChatGPT, we went beyond the typical content production process and concentrated on creating unique, question-based pieces that were specifically designed for the long-tail keywords generating traffic with minimal competition, as revealed by our analytics. Gaining insight into user intent and addressing content gaps that competitors hadn’t tackled formed the basis of this method.

The truly revolutionary part was incorporating AI to help write detailed responses to these questions. Our team then improved these to ensure they were accurate and added some personality to the brand. With this method, we were able to climb the search engine results page (SERP) for our target keywords and see a marked increase in organic traffic.

Not only did this creative AI application boost our SEO efforts, but it also demonstrated how important it is to combine human creativity with technology.

Kal Dimitrov, Content & Marketing Expert, Enhancv

Brainstorming Blog Topics with ChatGPT

One particularly innovative method I’ve employed to leverage ChatGPT for content generation involves utilizing it to brainstorm blog topic ideas. As an SEO writer tasked with the continuous challenge of generating fresh, relevant content, finding new angles for blog posts often feels like searching for a needle in a haystack. But, with the assistance of AI technology such as ChatGPT, I found a creative solution to this problem.

Instead of relying solely on traditional research methods or brainstorming sessions that can sometimes hit a wall, I turned to ChatGPT. By inputting general themes or areas of interest related to our industry, ChatGPT was able to generate a diverse range of blog topic ideas—some of which were so unique and compelling that they immediately sparked my interest.

These AI-generated topics not only caught the attention of our readers but also played a significant role in enhancing our website’s SEO rankings. The fresh content, imbued with innovative ideas and perspectives, encouraged longer site visits and higher engagement rates, leading to improved SEO metrics.

Fred Hoffman, Founder, The True Wilderness

Driving Traffic with ChatGPT-Generated Questions

To boost our website’s SEO, we used ChatGPT to generate questions that were loaded with keywords. All we had to do was provide ChatGPT with a topic in our industry, and it generated a list of relevant questions for us.

We used those questions as prompts to guide the creation of SEO-optimized blog posts that would drive natural and organic traffic, like this one, which was based on the ChatGPT-generated question: How soon after surgery does a bladder companion start to lose the ability to have sex independently? Within one month, the page views of that post went up by 50 percent.

Zoe Miller, Strategic Business Leader & Market Analyst, Tea Time Facts

Building Content Clusters for Authority

I use ChatGPT and Grammarly to create content clusters to improve my website’s authority. 

First, I create a seed topic and content around it. Now, using these tools, I can generate a bunch of related topics and subtopics covering different aspects of the same topic. A user who stumbles across my website will probably find another interesting piece, thereby increasing website traffic. 

More importantly, this strategy lets me freely interlink while signaling that my content is interconnected to search engines. These tools also help keep these pieces up-to-date with the latest data, increasing their relevance and importance. All these steps have helped me create niche websites with useful and interesting content. It’s a systematic procedure to create quality content for great rankings.

Faizan Khan, Public Relations and Content Marketing Specialist, Ubuy UK

Personalizing Property Descriptions for SEO

I have used ChatGPT to generate personalized property descriptions for my listings. This has not only saved me time and effort, but it has also had a significant impact on the SEO rankings and traffic for those listings. 

By incorporating unique and detailed property descriptions generated by ChatGPT, my listings stand out among others in search engine results. The AI-generated content is optimized for relevant keywords, making it more likely to appear in top search results and attract potential buyers. Moreover, the personalized descriptions provide valuable information and insights about the property, which can be appealing to users and encourage them to click on the listing. This has led to an increase in website traffic and ultimately improved SEO rankings for my listings. 

Using ChatGPT for content generation has not only saved me time and effort, but it has also helped me improve my overall SEO strategy. The unique and optimized content created by the AI has boosted the visibility of my listings and attracted more potential buyers, leading to increased sales and revenue. ChatGPT’s ability to generate human-like language has also helped in creating a better user experience for visitors on my website. The personalized descriptions feel more natural and engaging, making it easier for potential buyers to envision themselves living in the property.

Justin Turner, Founder & CEO, Turner Home Team

Improving Website Structure Using ChatGPT

I’d say that utilizing ChatGPT for structuring a website is an under-explored strategy that can significantly enhance user experience and SEO rankings. 

By analyzing user queries and content effectiveness, ChatGPT can suggest a more intuitive navigation layout, ensuring that valuable content is easily accessible. This AI-driven approach not only improves site dwell time but also helps create a logical flow that search engines favor, thereby potentially increasing organic traffic.

David Rubie-Todd, Co-Founder & Marketing Head, Sticker It

Adopting NLP-Friendly Question-Answering Formats

Employing NLP-friendly question-answering formats has significantly improved my content’s visibility and ranking in search engine results pages (SERPs). This strategy focuses on directly answering user queries with clear, concise, and relevant information, which search engines like Google prioritize for featured snippets and top results. 

By structuring answers to closely match the query intent and incorporating targeted keywords naturally, I’ve made my content more accessible to search algorithms. Essentially, what you should do is repeat the question and then provide a clear and concise answer. You may write additional sentences that elaborate more on the answer, but you should keep it as concise and informative as possible. 

With the help of ChatGPT or any similar AI model, in particular, you can teach it how you want to formulate answers to questions and then scale and update your existing content to follow the NLP-friendly format. This approach not only enhanced the user experience of my content by providing immediate answers to their questions but also signaled to search engines that my content was highly relevant and valuable, leading to better rankings and increased organic traffic.

Jason Vaught, President, Houston SEO Company

Want to get quoted in MarketerInterview.com content just like this? Apply to become a contributor today!