8 Ways a Specific SEO Tool Transformed My Keyword Research Approach

Delving into the transformative power of SEO tools, we gathered insights from a Freelance CMO and SEO Consultant to an Operations Manager. They share how tools like Semrush and Neuron Writer have reshaped their strategies for keyword research and content creation. Here are the eight expert perspectives on leveraging these tools for digital marketing success.

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Semrush Revolutionizes Competitor Traffic Analysis

With Semrush, I changed everything—the whole process. Before, my keyword research was just that—based on keywords. Since I started using Semrush, I’ve adjusted my approach. Now, I begin with a traffic analysis to see which keywords bring the most traffic to my clients’ main competitors. Then, I use that data to conduct my own analysis.

Marco Genaro Palma, Freelance CMO and SEO Consultant, GenaroPalma.com

UberSuggest Quadruples Impressions and Clicks

I started using UberSuggest in January 2024, and it quite literally revolutionized my approach to keyword research and content creation for my website. I went from no strategy to a legit strategy, and the proof is in the numbers. From October to December 2023, my website got a few thousand impressions and a handful of clicks. Because of my newfound SEO strategy, from January to March 2024, I have quadrupled my impressions and octupled my total number of clicks. 

Having an SEO tool like UberSuggest has made it easier for me to identify popular keywords and phrases in my niche, allowing me to create content that is more targeted and relevant to my audience. With the tool, I can also analyze my competition and identify keyword gaps, making it easier for me to create content that ranks higher in search engine results pages. 

While I love some good old-fashioned Google search research (what I was doing before), utilizing UberSuggest gives me confidence that I’m going after keywords my audience actually cares about. It makes it incredibly easy to create content that outperforms my competitors, and ultimately, it makes it possible for more and more potential clients to find my website.

Bridget Montes, Nurse and Website Copywriter, Sleep Deprived Nurse LLC

NeuronWriter Accelerates NLP-Based Content Creation

Using a tool like NeuronWriter has allowed me to accelerate my content creation and improvements. As the tool analyzes Google’s SERPs and my chosen competitors, I can see how my content differs from those ranking in prominent places within the first page of Google and what is needed to align my content with NLP-based recommendations, on-page technical comparisons, and phrase suggestions on how to cover my topic of choice.

Steph Andrusjak, Freelance SEO Consultant, SEO Steph

Ahrefs Enhances Strategic Keyword Discovery

Integrating Ahrefs into our SEO and content-creation processes transformed our strategy, driving significant organic growth for our clients. This tool, in synergy with market research and AI technologies, has refined our approach to keyword research, making it more strategic and data-driven.

Keyword Discovery

The immediate benefit of using Ahrefs was the ability to identify ‘low-hanging fruit’—keywords that are valuable yet not overly competitive. This capability allowed us to target and rank for terms that drive traffic quickly. Ahrefs also broadened our keyword scope, revealing related terms and variations we hadn’t initially considered but that proved instrumental in capturing a wider audience.

Competitive Analysis

Ahrefs’ competitive analysis features were game-changers, enabling us to dissect competitors’ strategies, pinpoint their content gaps, and uncover opportunities for our clients to stand out. By analyzing what content performed well for competitors and why, we could tailor our content strategies not just to compete, but to dominate in our clients’ specific niches.

Collaboration Tools

The tool’s ability to streamline keyword research and content planning processes saved invaluable time, allowing us to focus on creating high-quality content. Additionally, its collaborative features ensured that all team members were aligned on strategies and goals, fostering a unified approach to SEO.

To conclude, Ahrefs has allowed us to deliver superior organic growth results for our clients, establishing their domain authority in competitive niches.

Iryna Kutnyak, Director of Operations, Quoleady

Ahrefs Reveals Content Gaps for Business Intelligence

Ahrefs has transformed how we approach drawing professionals to our business intelligence programs. Its innovative tools for monitoring competitor keyword tactics and revealing areas of opportunity have provided us with perspectives on content domains we had previously neglected. 

The content-gap feature has proven indispensable, enabling us to pinpoint and develop courses and articles that address those deficiencies, thereby increasing our enrollment numbers by catering to a demographic interested in acquiring these skills.

Arkadiy Ostrenko, CMO, BI-Box

Google Analytics Improves Landing Page Relevance

I have been utilizing Google Analytics since the beginning of my digital marketing company. It greatly aided me in raising the quality of my keyword research. 

The ability of GA to track these internal site searches is one of its most intriguing capabilities. I started by searching for terms that don’t currently have a strong landing page. This resulted from either ranking for terms that aren’t relevant to our search intent or from having completely irrelevant content.

However, we can now examine user-searched queries organized by the likelihood that no good search result was found, thanks to GA. Following their search, users departed, which was factored into the search-exit metric. Weighted sorting is how we rank more statistically significant search terms.

Kartik Ahuja, Digital Marketer, kartikahuja.com

Semantic Analysis Unveils User Intent for Content

At RankWatch, we’ve always been at the forefront of utilizing advanced SEO tools, but integrating a semantic analysis tool into our keyword research process was a game-changer. Before this, our approach to keyword research was heavily focused on search volume and competition levels—pretty standard in the industry. However, the addition of semantic analysis allowed us to uncover not just the popular keywords but also the underlying topics and questions that our audience was genuinely interested in. This shift enabled us to craft content that was not only optimized for search engines but was also deeply aligned with the user’s search intent, resulting in content that resonated more effectively with our target audience.

This strategic pivot was born out of a realization during a campaign aimed at increasing engagement for a new product feature. By leveraging insights from the semantic analysis tool, we were able to identify a niche topic that hadn’t been extensively covered but had a growing interest among our audience. The content we developed around this topic not only ranked quickly but also brought in a significant amount of organic traffic, exceeding our expectations. It was a powerful reminder that understanding the nuances of user intent can lead to unexpectedly successful content strategies.

Sahil Kakkar, CEO and Founder, RankWatch

Neuron Writer Drives Data-Driven Keyword Strategy

Since we use Neuron Writer, our approach has become more data-driven and strategic. We are able to analyze keyword trends, search volume, competition, and other key metrics to identify long-tail keywords for our content and target specific keywords that have a higher likelihood of ranking well in search engines and driving traffic to our site.

Tom Molnar, Operations Manager, Fit Design

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