7 Specific Tactics to Boost Your Pinterest Advertising ROI

Seeking to boost the return on investment for your Pinterest ads, we turned to seven marketing experts and creative leaders for their proven strategies. From investing in custom photography to self-educating for campaign optimization, discover the diverse tactics shared by a Creative Director and a CEO to elevate your Pinterest advertising game.

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Invest in Custom Photography

Images are everything on Pinterest. The tactic that has provided the most value is investing in custom photography. People, especially on Pinterest, are inundated with stock images. In my experience, people can tell when images are stock, even if they have never seen them before. By utilizing professional photography to create a bank of authentic, custom images, campaigns have seen large improvements and higher click-through rates.

Gabriel Bertolo, Creative Director, Radiant Elephant

Create Product-Focused Visual Pins

One of the most effective tactics I’ve used to boost the ROI of Pinterest advertising campaigns is to create highly visual pin designs that prominently feature my product or service. After running many paid pin promotions over the years, I’ve found that pins with eye-catching images that showcase the product itself tend to resonate most with Pinterest audiences and drive the highest engagement and click-through rates.

For example, for one recent campaign promoting an online course, I created a pin featuring an image of the course workbook and a stylized photo of a person taking notes. This pin ended up generating over 2,000 repins and 200 new signups for the course—far surpassing the results of pins using more generic or abstract imagery. The lesson I’ve learned is that on a visual platform like Pinterest, a picture really is worth a thousand words. Using images that give audiences a sense of what they will get by clicking on your ad or visiting your website is key to maximizing the impact and ROI of your Pinterest marketing efforts.

Noel Griffith, CMO, SupplyGem

Optimize Rich Pins with SEO

One specific tactic that has significantly improved the ROI of our Pinterest advertising efforts at CodeDesign involves the strategic use of rich pins and optimizing them with targeted SEO practices. Rich pins are a type of Pinterest pin that automatically syncs information from your website to your pins. You can have different types of rich pins, including product pins, recipe pins, article pins, and more. Each type serves different purposes and provides more detailed information directly on the pin itself, which can include price, availability, article headlines, and other relevant details depending on the type of rich pin used.

By implementing rich pins and ensuring that the information they contained was fully optimized with relevant, search-friendly keywords and metadata, we were able to significantly enhance our content’s visibility and engagement rates on Pinterest. This strategy taps into the platform’s unique ability to function as a visual search engine, not just a social network.

For example, for a client in the home decor industry, we used product rich pins linked directly to their e-commerce store. These pins included real-time pricing, availability, and product descriptions directly pulled from their website. We optimized the pins’ descriptions with strategic keywords that targeted specific user intents and decor styles popular among Pinterest users.

The impact was clear: there was an increase in traffic directed from Pinterest to the client’s e-commerce site, with a higher conversion rate because users who clicked through already had a good amount of product information from the pin itself. This method turned Pinterest into a direct sales channel rather than just a part of brand awareness campaigns, thereby boosting the overall ROI of our Pinterest efforts.

Bruno Gavino, Founder and CEO, CodeDesign

Enhance Targeting and Retargeting

To boost the ROI of our Pinterest advertising, we’ve honed in on targeting and retargeting strategies. Specifically, we’ve focused on pinning high-quality images of our properties with clear, engaging descriptions that incorporate SEO-rich keywords. 

We then use Pinterest’s analytics tools to retarget ads to users who’ve shown interest in similar properties. This method has significantly increased engagement and conversions, ensuring our ads reach the most interested buyers.

Bart Waldon, Co-Founder, Land Boss

Leverage Lookalike Audience Feature

Utilizing Pinterest’s Lookalike Audience feature has been instrumental in boosting ROI. By uploading our customer list, Pinterest creates a similar audience segment based on their characteristics. This allows us to target users who share similarities with our existing customers, increasing the likelihood of conversion. 

We tailor our ads to resonate with this audience, ensuring relevancy and increasing engagement. Continuous monitoring and refining of this audience segment have enabled us to optimize our advertising spending effectively. This tactic enhances ROI and strengthens brand awareness and loyalty by reaching users more likely to be interested in our products or services.

Fahad Khan, Digital Marketing Manager, Ubuy Nigeria

Focus on Conversion Optimization

One tactic I’ve used to improve the ROI of Pinterest advertising is to optimize my campaigns for conversions rather than clicks. Many businesses new to Pinterest ads focus on driving a high volume of clicks or impressions, but that alone doesn’t necessarily translate into sales. Instead, I aim for quality over quantity by targeting high-intent users and tailoring my ad creative and landing pages to convert that interest into sales.

Jakub Kozlowski, Sales Manager, People for Pools

Self-Educate for Campaign Optimization

Optimizing ads is crucial for any business. After struggling with poor ROI, I almost closed our advertising account. Even hiring someone with Pinterest skills didn’t help. However, after becoming certified in Pinterest Ads, I learned how to optimize campaigns myself, resulting in a significant improvement in our ROI.

Tammy Sons, CEO, TN Nursery

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