7 Example of How Voice Search Optimization Boosted My Online Visibility

In the evolving landscape of SEO, voice search optimization stands out as a game-changer for many businesses. We gathered insights from Chief Marketing Officers and Founders to share their success stories. From adopting everyday language for voice queries to surging eco-friendly sales through voice-optimized content, discover how these seven professionals enhanced their online visibility and traffic.

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Adopt Everyday Language for Voice Queries

When we started making our website better for voice searches, we made sure to use the kind of everyday language people use when they talk. We especially worked on the FAQs part, answering common questions like “What are the best adventure travel spots in 2023?” just like someone might ask their phone.

This move really helped us show up more when people used their voices to search for travel tips and ideas. We started popping up in voice search results a lot, which meant more people clicking through to our site because they’re into using voice commands instead of typing.

The big lesson for us was seeing just how different voice search is from typing in a search. By making our content sound more like a natural conversation, we were able to connect with more people who like using voice search, which boosted our website visits in a big way.

Swena Kalra, Chief Marketing Officer, Scott & Yanling Media Inc.

Localize Content for Voice-Activated Searches

Voice search optimization significantly increased our online visibility, especially for local searches. By incorporating location-specific keywords into our content, we aligned with the common queries people use in voice searches, like finding services “near me.”

For instance, optimizing our bakery’s website for phrases such as “nearest cake shop” led to a noticeable increase in traffic and in-store visits, as we began appearing more frequently in voice-activated local search results. This strategic focus on voice search has proven essential for attracting local customers actively seeking our products.

Marco Genaro Palma, Freelance CMO and SEO Consultant, SEO Coach

Increase Traffic with Conversational SEO

At CodeDesign, we recognized this trend early and implemented a voice-search optimization strategy for a client in the retail sector, which notably improved their online visibility and traffic.

The client’s website initially performed well with traditional text-based search queries but was missing out on the growing segment of consumers using voice search through devices like smartphones and smart speakers. To capitalize on this, we focused on optimizing their content for more conversational queries, which tend to be longer and more specific than the typical text-based searches.

We started by conducting thorough keyword research to identify common conversational queries related to their products. For example, instead of optimizing for short phrases like “affordable yoga mats,” we targeted longer, more natural language queries such as “What is the best affordable yoga mat for beginners?” We integrated these phrases into the client’s website content, FAQs, and blog posts.

Additionally, we optimized the client’s local SEO, as voice searches are often location-based. We ensured that their business listings were up to date across all platforms and included detailed information such as business hours, location, and contact info, which are commonly sought after in voice searches.

The results were significant. After implementing these changes, the client saw a 30% increase in organic traffic originating from voice searches within just a few months. The improved visibility in voice search also led to higher overall engagement on their website and an increase in sales, particularly from mobile users who are more likely to use voice search.

Bruno Gavino, Founder and CEO, CodeDesign

Overhaul Content for Natural Language Queries

We recognized early on the growing importance of voice search in online interactions, especially given the rise in use of digital assistants like Siri, Alexa, and Google Assistant. To capitalize on this trend, we implemented a voice-search optimization strategy that focused on natural language processing and question-based content development.

A specific example of this strategy in action was the overhaul of our blog content and FAQs to include more conversational language and direct answers to questions commonly asked by our clients about technology scouting and market validation. We incorporated phrases and queries that people are likely to use when speaking rather than typing, such as “What is the best way to validate a new market?” instead of the more formal search keywords like “market validation methods.”

This adjustment not only made our content more accessible via voice search but also aligned it with the type of queries that generate featured snippets on search engines. Within a few months, we saw a significant increase in organic traffic, particularly from mobile devices, and improved rankings for voice search queries.

Niclas Schlopsna, Managing Consultant and CEO, spectup

Conversational Keywords Boost Organic Traffic

Sure, I’d be happy to share an example. We optimized our site for voice search, focused on conversational keywords, and improved page speed. We saw a 27% increase in organic traffic, which led to a 16% boost in conversions. Voice search optimization works; it’s a game-changer for online visibility.

Casey Jones, Founder and Head of Marketing, CJ&CO

Voice Search Strategies Drive Targeted Traffic

Our company implemented voice-search optimization strategies to enhance our online visibility and traffic. We conducted keyword research that focused on long-tail conversational phrases and questions commonly used in voice searches. Our team tailored our content to match these queries.

We structured content in a concise, natural-language format and incorporated FAQs. A conversational tone improved the relevance of our content for voice search results. We also optimized meta tags, headers, and schema markup with local SEO elements to further boost visibility for location-based voice searches.

Our website appeared more frequently in voice search results. The approach drove targeted traffic and increased organic visibility. This improved user experience and engagement rates.

Perry Zheng, Founder and CEO, Pallas

Voice-Optimized Content Surges Eco-Friendly Sales

We’ve seen a significant boost in traffic and visibility since prioritizing voice-search optimization. Here’s a specific example: We noticed a rise in searches for “eco-friendly cleaning products with natural ingredients.” Traditionally, targeted keywords might have been “cleaning supplies” or “detergent brands.” 

By revamping our product descriptions and blog content to include those longer, conversational phrases and answers to frequently asked questions like “Are these cleaning products safe for kids and pets?” we started appearing in the results for those voice searches. It led to a surge in traffic to our “green cleaning” product category, and sales followed suit. 

It’s apparent that consumers use voice search to ask particular questions when researching purchases, and by optimizing our content to answer those questions in a natural, conversational tone, we can connect with potential customers when they’re seeking what we have to offer.

Faizan Khan, Public Relations and Content Marketing Specialist, Ubuy UK

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