5 Ways to Implement Cybersecurity Practices in Digital Marketing for Financial Services

In the intersection of digital marketing and financial services, cybersecurity is paramount. We’ve gathered the top five tips from Privacy Experts and CEOs to bolster your security measures. From keeping marketing in-house to deploying advanced encryption protocols, these industry leaders provide actionable advice for implementing cybersecurity best practices.

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Keep Marketing In-House

The best practice for keeping a financial service secure is to not outsource your marketing. Third-party access is often the cause of breaches. If you want to keep everything as secure as possible, keep all of your marketing in-house. 

However, there are steps that can be taken to keep third-party access minimal, but it requires more resources. The cost is higher. Don’t outsource your marketing.

Bill Mann, Privacy Expert at Cyber Insider, Cyber Insider

Encrypt Data and Update Software

Keeping your customer data safe is essential in financial services marketing. To achieve this, encrypt everything—data at rest and in transit—making it unreadable for unauthorized access. A data breach can cost a financial institution millions of dollars, so strong encryption is essential. Secure your website with HTTPS protocols for encrypted connections. 

Finally, regularly update software to patch vulnerabilities attackers might exploit, as unpatched software is a major target for cyberattacks. These steps will protect your data and also build trust with security-conscious customers. In fact, nowadays, consumers say they’re more likely to do business with a company that prioritizes data security.

Hodahel Moinzadeh, Founder and Senior Systems Administrator, SecureCPU Managed IT Services

Prioritize Multi-Factor Authentication

One crucial tip is to prioritize secure transmission protocols when handling sensitive financial information. Implementing multi-factor authentication for access to marketing platforms adds an extra layer of security. 

Regularly updating software and conducting thorough employee training on cybersecurity awareness are also essential practices. As a finance professional deeply invested in safeguarding client data, these proactive measures ensure trust and integrity in our digital marketing efforts at Dundas Life.

Gregory Rozdeba, CEO, Dundas Life

Implement Robust Access Controls

One crucial tip for bolstering cybersecurity in digital marketing for financial services is the implementation of robust access controls and authentication procedures. As a cybersecurity expert, I’ve seen firsthand how unauthorized access can lead to significant data breaches, risking not only financial loss but also damaging trust with clients and partners.

Implementing multi-factor authentication (MFA) for all tools used in your digital marketing campaigns and ensuring regular audits of access rights can significantly mitigate unauthorized access risks. This not only protects sensitive customer data but also safeguards your company’s reputation, ensuring that only authorized personnel can access specific levels of data and tools relevant to their role.

Amit Doshi, Founder and CEO, MyTurn

Deploy Advanced Encryption Protocols

At Parachute, our approach includes deploying advanced encryption protocols that secure all digital communications and stored data, providing a strong defense against potential data breaches. Encrypting data both in transit and at rest is crucial. This ensures that sensitive customer information remains protected from unauthorized access, which is vital in maintaining client trust and meeting stringent regulatory requirements.

We also ensure that all devices connected to our network, from employee workstations to mobile devices, adhere to stringent security protocols. This includes regular updates and patches to software, rigorous endpoint security measures, and continuous monitoring for vulnerabilities.

Elmo Taddeo, CEO, Parachute

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