Exploring the intersection of traditional media and cutting-edge technology, we’ve gathered insights from top executives on how augmented reality can revolutionize automotive print advertising. From enhancing print ads with AR models to offering virtual test-drives, here are two specific approaches shared by CEOs to drive your campaigns into the future.

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Enhance Print Ads with AR Models

We had great success using AR to promote Toyota’s latest hybrid models. We created an app allowing customers to scan print ads and see 3D models of the new Prius and Camry hybrids, complete with spec details. Over six weeks, test drive sign-ups increased 72% in the Pacific NW.

For maximum impact, focus AR on your brand’s key benefits. Toyota wanted to highlight the fuel efficiency and advanced technology in their hybrids. The AR models let customers explore the hybrid powertrains and see the designs up close.

Keep the experience simple but engaging. Our AR app was easy to use, with crisp 3D renderings providing an exciting digital layer over traditional print ads. The key is linking print and digital to drive traffic to your site and capture customer data for lead nurturing. AR done right captures attention and brings your message to life.

Josh Cremer Featured 2 Ways to Use Augmented Reality to Enhance Print Advertising Campaigns for Automotive Brands

Josh Cremer, CEO, and Creative Director, Redfox Visual

Offer Virtual Test-Drives via AR

One innovative approach is to integrate AR with print ads to offer a virtual test-drive experience. By scanning a QR code on a print ad, users can activate an AR feature that allows them to see a 3D model of the car in their real-world environment. They can interact with the vehicle, explore its interior, and even simulate a virtual test drive. This immersive experience not only captivates potential buyers but also provides a unique way to showcase the car’s features and design. For automotive brands, this method bridges the gap between traditional print advertising and digital engagement, leading to higher interest and potential sales.