To explore alternatives to shoppable posts for e-commerce, we asked CEOs and founders this question for their expert opinions. From leveraging interactive videos to adopting live-stream shopping, here are the top five alternatives these leaders recommend.

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Contents

1 Leverage Interactive Videos
2 Use Personalized Email Marketing
3 Promote User-Generated Content
4 Implement Interactive Product Configurators
5 Adopt Live-Stream Shopping

Leverage Interactive Videos

Interactive videos are a compelling alternative to shoppable posts for e-commerce. This approach allows customers to engage with content dynamically, offering a richer shopping experience than static posts. In these videos, products can be highlighted, and viewers can click on items directly within the video to learn more, see pricing, or purchase. This method showcases products in action and integrates seamlessly into various platforms, including social media and websites.

Interactive videos are powerful tools because they capture attention and provide an immersive experience that static images or posts can’t match. For instance, seeing a dress move on a model or watching a gadget in action can give a clearer idea of its features and benefits.

This format also caters to the growing preference for video content among online audiences, as seen from the popularity of outlets like YouTube and TikTok. Moreover, interactive videos can be tailored to different stages of the buyer’s journey. A general overview of the product range can be enticing for someone in the awareness stage. Detailed demonstrations and comparisons can be more effective for those in the consideration stage.

By strategically placing clickable hotspots or links, businesses can guide viewers through a personalized shopping path, increasing the likelihood of conversion. From a marketing perspective, interactive videos offer valuable insights through analytics. Businesses can track which parts of the video are engaging, where viewers click the most, and how long they watch. This data can inform future content strategies and optimize the shopping experience. Overall, interactive videos transform passive viewing into active engagement, creating a more compelling way to drive e-commerce sales than traditional shoppable posts.

Tammy Sons Featured 5 Alternatives to Shoppable Posts for E-Commerce

Tammy Sons, Founder/CEO, TN Nursery

Use Personalized Email Marketing

One specific alternative to shoppable posts for e-commerce is leveraging email marketing campaigns with personalized product recommendations. By using customer data and behavior analytics, you can send tailored emails that highlight products relevant to individual customers. For instance, after analyzing a customer’s browsing and purchase history, we send them personalized product suggestions, special offers, and exclusive discounts. This strategy not only drives direct sales but also enhances customer engagement and loyalty.

Darryl Stevens Featured 5 Alternatives to Shoppable Posts for E-Commerce

Darryl Stevens, CEO, Digitech Web Design

Promote User-Generated Content

One specific alternative to shoppable posts for e-commerce is leveraging user-generated content through a dedicated hashtag campaign. We encouraged customers to share their photos and personal experiences with our products, which we prominently featured on our website and social media channels. This approach effectively showcased real-life uses of our products and built a genuine sense of community and trust among potential buyers. By highlighting authentic customer experiences, we provided compelling social proof that resonated more deeply than traditional shoppable posts. This strategy enhanced our brand’s credibility and drove higher engagement and conversion rates. To achieve the best results, create a memorable hashtag, promote it widely, and actively engage with user-generated content.

Sacha Ferrandi Featured 5 Alternatives to Shoppable Posts for E-Commerce

Sacha Ferrandi, Founder & Principal, Source Capital

Implement Interactive Product Configurators

Interactive product configurators have become a game-changer for our e-commerce strategy, offering a compelling alternative to shoppable posts.

We’ve developed a “Design Your Oasis” tool on our website where customers can virtually create their ideal water feature. They choose the size, shape, and style of their pond or fountain, then add elements like plants, lighting, and fish. The tool provides real-time visual feedback and pricing.

This approach engages customers on a deeper level than simple product browsing. It taps into their creativity and helps them visualize the end result in their own space. We’ve found that customers who use the configurator are more likely to make a purchase and have higher average order values.

An unexpected benefit has been the insights we’ve gained into customer preferences. The data from these custom designs has informed our product development and inventory decisions.

The main challenge was the initial investment in developing the tool. However, the increased conversion rates and customer satisfaction have more than justified the cost.

While it may not have the instant gratification of shoppable posts, we’ve found that this interactive approach leads to more committed buyers and fewer returns. It’s about creating an experience that educates and excites customers, turning casual browsers into confident purchasers.

Jonas Murphy Featured 2 5 Alternatives to Shoppable Posts for E-Commerce

Jonas Murphy, Fulfillment/Sales Manager, Pond Fountain Depot

Adopt Live-Stream Shopping

One specific alternative to shoppable posts for e-commerce is live-stream shopping. This method combines the elements of live video streaming with real-time purchasing options, creating an interactive and engaging shopping experience for consumers. I believe live-stream shopping is an effective alternative because it leverages the power of real-time interaction and social proof. During a live stream, hosts can demonstrate products, answer questions from viewers, and provide immediate feedback, creating a sense of urgency and excitement around the products.

This format is particularly effective for showcasing the features and benefits of products in a dynamic and engaging way. For example, during a live-stream shopping event, a jewelry brand could have a host demonstrate how to style different pieces, discuss the craftsmanship and materials, and share personal stories or customer testimonials. Viewers can ask questions in the chat, and the host can respond in real time, making the experience interactive and personalized.

The live format also allows for spontaneous offers and promotions, such as limited-time discounts or exclusive product bundles, which can drive immediate sales. In my experience, implementing live-stream shopping events has led to higher engagement and conversion rates compared to static shoppable posts. The interactive nature of live streaming builds trust and rapport with the audience, making them more likely to make a purchase. Additionally, the ability to see products in action and hear authentic testimonials can significantly influence buying decisions. Overall, live-stream shopping offers a unique and compelling alternative to shoppable posts, combining entertainment, education, and commerce in a way that resonates with today’s digital-savvy consumers.