5 Alternatives to Pinterest for Visual Marketing

Seeking fresh platforms for visual marketing beyond Pinterest, we reached out to experts in the field for their unique perspectives. From the niche engagement possibilities of Tumblr to the trendy content discovery platform Lemon8, here are five alternative solutions provided by SEO specialists, content managers, and CEOs alike.

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Explore Tumblr for Niche Engagement

Tumblr offers a unique blend of blogging and social networking, making it a great platform for sharing visual content. It allows for a high degree of creativity with customizable themes and multimedia posts, which can include images, GIFs, and videos.

The platform’s community-driven nature and tagging system make it easier to reach niche audiences and engage with followers who share similar interests. Tumblr’s reblogging feature also helps content go viral, enhancing visibility and reach for visual marketing campaigns.

Dewi Saklina, Search Engine Optimization Specialist, Explainerd

Behance: Curated Professional Creatives

Behance is a standout alternative to Pinterest for visual marketing. Behance is a platform that showcases creative portfolios and design projects from professionals across various industries. It offers high-quality visuals and detailed project descriptions, making it ideal for inspiration and connecting with designers. 

Unlike Pinterest, which is more of a general visual discovery tool, Behance focuses on in-depth, curated content from industry experts. This makes it particularly valuable for agencies looking to stay ahead of design trends and discover top talent. Its community-driven approach and emphasis on professional work provide a rich source of creative inspiration and insights.

Diana Royanto, Writer, Milkwhale

Instagram Promotes Real-Time Interaction

When it comes to visual marketing, one of the best options you’ll find for visual marketing will be Instagram! Instagram is highly visual, with the premise of the app being so people and brands can show off who they are, their products, and tell their story through pictures and videos.

It’s a bit better than Pinterest in the sense that it’s easier to focus on community building and interacting with your followers. It does this through post interactivity, stories, reels, and shoppable posts—all so you can better connect with your audience in real-time.

We have found Instagram to be an amazing tool for visual marketing, from sharing lifestyle shots of our blankets to behind-the-scenes content to give audiences a glimpse into who we are.

Claudia McKenzie, Content Marketing Manager, Orange Line

Fancy: High-End Social Shopping

For visual marketing, there is a specific alternative to Pinterest called Fancy. It is an online platform that merges social networking with e-commerce, offering a one-of-a-kind place for showcasing stunning products and designs.

What distinguishes Fancy is that it has a focus on providing a carefully selected, high-end experience, and this makes it suitable for businesses targeting an elite or design-minded market.

My own experience with Fancy has been nothing short of amazing. I discovered that the audience on Fancy was more engaged and also more likely to explore and buy niche, premium products when I was trying out various platforms for marketing handcrafted home decor.

Users are often inspired by Pinterest but usually do not have buying intentions, unlike in Fancy, where users are likely to shop directly from the platform; thus, my sales increased significantly.

This is why I love using this platform; its content can easily turn into business transactions. The customers can click through to the product pages and actually buy it if they so wish, without having to shuffle between tabs of their browser. Such streamlined customer journeys are vital in converting visual interest into actual sales, especially for companies whose product appeal largely depends on their aesthetic aspect.

Fancy might be something you’d like to use as an alternative to Pinterest if you need a narrower, pre-buying audience. This is no doubt a game-changing tool and will give your visual marketing efforts some meaning.

Soubhik Chakrabarti, CEO, Icy Tales

Lemon8: Trendy Visual Content Discovery

Lemon8 is an emerging visual content platform from ByteDance, the company behind TikTok. The platform focuses on lifestyle and visual content, similar to Pinterest, but with a social media twist that drives content discovery and user engagement.

It offers a highly engaging, image-focused environment that allows brands and creators to showcase their products and ideas in a modern and aesthetically pleasing way.

With its unique mix of community-driven content and a focus on trending topics, Lemon8 provides a vibrant space for content creators, influencers, and brands to connect with users who are actively seeking inspiration and new ideas.

Taylor Eagon, Product Marketing Manager

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