6 Webinar Hosting Platforms That Help Grow Your Audience
We asked CEOs and founders which webinar hosting platforms helped them grow their audience. From leveraging automated features to focusing on engagement features, discover how these six platforms can help scale your business.
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Leverage Automated Features
I rely on EverWebinar to host my webinars because its automated features allow me to create evergreen content that continuously engages new audiences.
The platform’s ease of use and ability to schedule webinars on auto-pilot have significantly expanded my reach without constant manual effort. By automating marketing efforts, EverWebinar helps me maintain consistent interaction with my audience, leading to steady growth and stronger engagement over time.
Matias Rodsevich, Founder & CEO, PRLab
Utilize Robust Webinar Tools
We’ve found Zoom to be an incredibly effective platform for hosting our webinars and growing our audience. While I’m not typically a fan of Zoom for everyday meetings, its webinar functionality has genuinely impressed me. The robust features and user-friendly interface make it a standout choice for engaging with our community and nurturing leads.
Zoom’s webinar tools offer a perfect balance of simplicity and power. We can easily manage registrations, send automated reminders, and interact with attendees through polls and Q&A sessions. The ability to seamlessly share screens and switch between presenters has been crucial for our tech-focused content.
Plus, the recording and analytics features help us maximize the value of each webinar long after it’s over. For anyone looking to expand their reach through webinars, Zoom’s dedicated webinar platform is definitely worth considering.
Ryan Doser, Contributing Tech Author, TROYPOINT
Engage Gaming Communities
For gaming webinars, I’ve found Discord to be unbeatable. It’s where our Minecraft community already hangs out, so engagement is through the roof. We’ve hosted live Q&As with modders that drew over 5,000 attendees. The screen-sharing feature is perfect for tutorials and showcasing new builds.
Jas Bola, Product Marketing, Minecraft Menu
Showcase Unique Events
WebinarJam has been instrumental in growing our audience and showcasing our unique team-building events. Its interactive features let us bring local business owners onto our webinars, giving attendees a taste of the experiences we offer. Since implementing regular webinars, we’ve seen a 50% increase in bookings and received fantastic feedback from participants who appreciate the personal touch of our small-business partners.
Hanna Kanabiajeuskaja, Founder, Spaciously
Scale Your Business With Webinars
As someone who grew my agency from the ground up, I’ve hosted many webinars to build my audience over the years. The platform that’s been most helpful is GoToWebinar.
When I first started, I used their basic plan to host a monthly webinar teaching local businesses SEO strategies. Within a year, registration grew from 5 to over 50 businesses per webinar. The user-friendly interface and recording features let me focus on content instead of tech issues.
As my agency scaled, GoToWebinar’s marketing-automation tools were key. I used email sequences to re-engage past attendees and gain new registrants. Segmenting my list by location and industry allowed me to tailor content to specific audiences. For example, hosting a webinar just for landscapers led to 3 new clients. GoToWebinar’s analytics also helped me optimize my webinars to boost attendance and engagement.
If you want to establish authority, build your email list, and generate new leads, I highly recommend GoToWebinar. Their platform has the features to take you from startup to scale-up.
Josh Hook, Agency Owner, Hook’d IT Up
Focus On Engagement Features
Our dedicated audience-building webinar platform of choice is Demio. Why? We went through a long trial-and-error process of testing different webinar platforms, and Demio emerged on top due to our intense focus on marketing and engagement features, which are near and dear to our hearts.
If you want to convert webinar attendees to long-term followers/customers of your content or products, it also has a really clean and useful webinar interface (which our team uses often, and we frequently hear positive feedback from our webinar participants about the simplicity and effectiveness of their platform).
HD video is a must. We want to have the best-possible video quality for the presentation portion of the webinars, and Demio delivers this investment.
Additionally, real-time polls and a built-in feature to automatically send links to resources keep the presentation dynamic and allow for greater interaction with participants. The commitment to come together for a live event strengthens the relationship with that audience.
Alexander Henschel, Digital Marketing Manager, Boulevard
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