13 Reputation Management Tools to Monitor Your Brand’S Online Presence

We asked thirteen CEOs and founders for their top reputation management tool picks to help you monitor your brand’s online presence. From Mention providing a comprehensive view to AI tools tracking brand perception, discover the best solutions for your business.

Want to get quoted in MarketerInterview.com content just like this? Apply to become a contributor today!

Mention Provides Comprehensive View

Mention is a pretty good option for monitoring your brand’s online presence. I’ve used it to good effect in the past before my shift in focus toward running SEOwind. It does all the standard stuff you’d expect from a market-leading rep management tool, like real-time tracking across social media platforms, blogs, and news outlets. All of this is helpful for staying on top of what is being said about your brand. 

But what really sets it apart for me is the ability to monitor not just keywords, but also competitors. This is a very handy feature that gives you a much broader sense of your position in the market. So I recommend it because it provides a more comprehensive view of the sentiment analysis for both you and your competitors.

Kate Kandefer, CEO, SEOwind

Tools Offer A 360-Degree Perspective

Instead of relying solely on traditional reputation-management tools, I use a combination of Google Alerts, Reddit keyword monitoring, and Glassdoor’s company review feed.

Google Alerts is great for capturing broad mentions, but Reddit’s raw, unfiltered feedback is where real brand sentiment lives. People speak openly there, and it gives insights into what truly resonates (or doesn’t) with the audience.

Glassdoor adds a layer of internal reputation management by giving a direct view of how your team perceives your brand, which is just as important as external perception.

I recommend them because they offer a 360-degree perspective together, making it much easier to course-correct early and build brand trust from the inside out.

Austin Benton, Marketing Consultant, Gotham Artists

Brandwatch Offers Comprehensive Listening

I depend on Brandwatch as my go-to reputation-management tool for monitoring online brand presence. Brandwatch offers comprehensive social listening capabilities, allowing me to track mentions of our brand across various platforms, including social media, news sites, blogs, and forums. Its advanced sentiment analysis helps gauge public perception, while real-time alerts ensure we can quickly respond to emerging issues or opportunities.

I recommend Brandwatch for several reasons. First, its user-friendly interface makes it accessible for team members with varying levels of technical expertise. Second, the tool’s robust analytics and customizable dashboards provide valuable insights into brand performance and consumer trends. Also, Brandwatch’s integration capabilities with other marketing tools streamline our workflow, enabling more efficient data-driven decision-making.

Matt Earle, President, Reputation.ca

BirdEye Aggregates Reviews From Platforms

I’ve found great success using BirdEye for monitoring Hilton Head Real Estate’s online presence. It aggregates reviews from multiple platforms, giving me a holistic view of our reputation and allowing quick responses to client feedback. The tool’s ability to generate detailed reports has been invaluable in identifying areas for improvement, helping us maintain our position as a top-rated brokerage in the area since 1993.

Dino DiNenna, Real Estate Broker, Hilton Head Realty Sales

SEMrush Offers A Suite Of Tools

SEMrush has been an absolute game-changer for managing our online reputation. Its comprehensive suite of tools allows us to track our brand mentions, analyze our competitors, and identify potential SEO opportunities all in one place. The backlink-audit feature has been particularly useful in maintaining our site’s credibility and authority in the financial-blogging space. Thanks to SEMrush, we’ve seen a 40% increase in organic traffic and a significant boost in our domain authority, which has been crucial in establishing us as a trusted resource for investors.

Adam Garcia, Founder, The Stock Dork

GoHighLevel Manages Online Image

I suggest GoHighLevel as a solid tool to manage reputation. It has a full set of features that let businesses keep an eye on their online image across many platforms such as social media, review sites, and Google My Business. GoHighLevel’s advanced tracking tools help users spot possible problems, follow sentiment, and respond to bad feedback. Also, the platform gives useful data to help businesses grasp how their online reputation is changing over time and to make choices based on facts to improve it.

Sam Kadel, Founder, KBA Web

Sprout Social Tracks Brand Mentions

We’ve implemented Sprout Social, and it’s been a game-changer for our brand-monitoring efforts. The platform’s comprehensive analytics and reporting features have allowed us to track our brand mentions and sentiment across various social media channels effectively. It’s particularly useful for identifying trending topics and potential issues before they escalate, which is crucial in the fast-paced ISP industry. The integration with our CRM system has also streamlined our customer-service efforts, enabling us to respond promptly to inquiries and concerns.

Andrew Dunn, Vice President of Marketing, Zentro Internet

BuzzSumo Tracks Brand Mentions

I use BuzzSumo to monitor our online brand presence. BuzzSumo tracks mentions of our brand across millions of sites, so I can see what content and conversations are driving the most engagement.

For example, BuzzSumo recently alerted me that an influencer with over 50K followers mentioned our messaging framework in a blog post. I reached out to thank them, offer any support, and suggest doing a webinar together. Collaborating led to a successful webinar for their audience and new leads for us.

BuzzSumo also helps me find opportunities to improve our content strategy. I can see the types of content, headlines, and topics that attract the most shares and backlinks in our industry. Then, I work with our team to produce similar content that taps into trending conversations.

Monitoring your brand with a tool like BuzzSumo is key for any agency. You need to know what’s being said about your company and content so you can strengthen relationships, improve your authority, and gain valuable insights into your audience and industry. The data and alerts from BuzzSumo give me confidence that our brand reputation and content strategy are as strong as possible. 

Jay Owen, CEO, Business Builders

Hootsuite Manages Online Reputation

We swear by Hootsuite for managing our online reputation. It’s an all-in-one platform that allows us to monitor mentions, schedule posts, and engage with our audience across multiple social-media channels. I recommend it because it’s saved us countless hours and helped us maintain a consistent brand image, which is crucial in the competitive world of digital marketing for plastic surgeons.

Josiah Lipsmeyer, Founder, Plasthetix

Podium Consolidates Reviews Quickly

We use Podium to keep tabs on our online reputation. It’s a game-changer for consolidating reviews from different platforms and responding quickly to customer feedback. The insights we gain help us continually refine our cleaning services and maintain our reputation for quality and affordability.

Justin Carpenter, Founder, Jacksonville Maids

Brand24 Alerts To Online Mentions

I use Brand24 to monitor our online reputation. Brand24 alerts me to all online mentions of our company, so I can stay on top of what clients and potential customers are saying.

Last year, Brand24 flagged some complaints on Twitter about slow response times from our account managers. We retrained staff and implemented stricter SLAs. Within a month, satisfaction scores rose 12%, and churn decreased.

Brand24’s real-time reports and sentiment analysis help us refine messaging and service offerings. When we saw many positive reviews praising our email-marketing work, we promoted that service more prominently. Using Brand24’s data, we’ve boosted customer loyalty and achieved over 90% retention.

Brand24’s basic plan is affordable and robust for small agencies. If you want to strengthen your brand through customer feedback, I highly recommend Brand24. The insights have helped us deliver better results and build partnerships with brands like People.com and Tommy Hilfiger.

Doug Steinberg, Founder & President, Magnetik

Google Alerts Tracks Mentions Closely

I use Google Alerts for my domain, so when a new mention is found by Google, I get an email instantly.

For companies that are likely to have multiple daily online stories published, you can set the alerts for one email a day or per week.

This also works if you’d like to track a competitor’s reputation for marketing purposes.

Nina Payne, Founder, SEO Lady Ltd

AI Tools Track Brand Perception

Monitoring your brand’s presence is essential to staying competitive in today’s fast-paced environment. We use platforms like Google Alerts, Muck Rack, and AI-driven tools to track brand perception, analyze sentiment, and identify trends across digital platforms. Monitoring alone, however, isn’t enough. 

Generating and harvesting happy customer reviews for reputation sites like Google can significantly boost your online presence and credibility. Referencing these positive reviews on your company’s website further amplifies trust and engagement among your audience. As the digital landscape evolves, AI helps us adapt faster, ensuring our strategies remain relevant and we’re ready to engage with our audience proactively.

Marc Karasu, Chief Marketing Officer, Vention

Want to get quoted in MarketerInterview.com content just like this? Apply to become a contributor today!