7 Tools for Building High-Converting Landing Pages

In the digital marketing world, the right tools can make all the difference in converting visitors to customers. We gathered insights from seven industry experts, including Digital Marketers and CEOs, to share their favorite tools for building high-converting landing pages. From the ease and efficiency of Leadpages to the robust testing capabilities of Unbounce, discover the platforms these professionals swear by.

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Leadpages: Easy, High-Converting Designs

It’s Leadpages that I always use. It is, without a doubt, the greatest for building landing pages that genuinely generate leads. I adore it mostly because, even for non-designers, it’s so easy to use. You don’t need to know complex code or design work to customize any of the many pre-designed templates to meet your brand. 

Additionally, Leadpages is easily integrated with the majority of email marketing solutions, which makes it easier for me to connect everything for my clients. I find it noteworthy because of how much emphasis is placed on conversion. Since the templates were created with marketing in mind, they are pre-configured to motivate users to perform specific actions, like subscribing to a newsletter or making a purchase.

Kartik Ahuja, Digital Marketer, kartikahuja.com

Elementor: Boosts E-Commerce Conversions

As an e-commerce SEO expert, I highly recommend Elementor for creating high-converting landing pages. Its SEO-friendly structure and customizable templates have consistently helped our clients achieve top Google rankings and boost conversions by up to 30% in the competitive e-commerce landscape.

Petteri Pucilowski, CEO, Search Engine Wizards

Instapage: Affordable, Effective Personalization

We’ve found Instapage to be the perfect balance of affordability and effectiveness for our landing pages. Its robust features, like heatmaps and dynamic text replacement, help us maximize every dollar spent on advertising. The personalization options have been key in connecting with budget-conscious families looking for deals. And let me tell you, the joy of seeing conversion rates soar while keeping costs low is unmatched!

Jason Higgs, Senior Deals Strategist, Bountii

Optimizely: AI-Driven Conversion Increases

As a data-driven marketer, I’m a huge fan of Optimizely for building high-converting landing pages. Its robust experimentation platform has enabled us to increase conversions by 40% through personalized experiences and AI-powered recommendations.

Nicolas Garfinkel, Founder, Kixely

Webflow: Design Control and Speed

As the founder of a digital agency, I recommend Webflow for building high-converting landing pages. Webflow gives you granular control over your page’s design without needing to know how to code. You can customize everything from fonts and colors to layouts and animations.

We’ve built landing pages for clients that have boosted their conversion rates by up to 32%. Webflow’s visual editor lets you see changes in real-time, speeding up the design process. You can create eye-catching hover effects, parallax scrolling, and slick page transitions to capture visitors’ attention.

Webflow pages also load quickly, often scoring 90+ on Google’s PageSpeed tool. Fast load times are crucial for user experience and SEO. Webflow’s built-in SEO features like customizable page titles, meta descriptions, and alt tags help your page rank higher in search results.

With Webflow, you get access to 200+ templates to choose from, security features like free SSL certificates, and their CMS allows you to easily update page content without needing a developer. For professionals, Webflow’s flexibility and customization options are game-changing. For beginners, the learning curve is steep, but the results are worth the effort.

Alexander Palmiere, Founder & CEO, Refresh Digital Strategy

WordPress: Versatile and Plugin-Rich

I highly recommend using WordPress for building high-converting landing pages. WordPress is free, open-source, and has thousands of plugins to help build custom landing pages.

For example, with a client, we created a landing page with an email opt-in. After changing the headline, adding social proof, and rearranging elements, we boosted conversions by over 40% in a week. WordPress pages are also mobile-responsive and SEO-friendly out of the box.

Although the WordPress learning curve can be steep, the results make the time investment worthwhile. For beginners, start with a simple page builder like Elementor. It has an easy drag-and-drop interface to build pages without code. Then explore plugins to add pop-ups, countdown timers, or lead generation forms.

With the right plugins, you can achieve amazing results. One client got a 70% boost in sales just by adding social proof and a countdown timer! The best part is, WordPress landing pages integrate seamlessly with your site and email marketing.

Ross Plumer, Executive Director, RJP.design

Unbounce: Quick Builds, Robust Testing

As a digital agency owner, I’ve found Unbounce to be excellent for building high-converting landing pages.

Unbounce’s drag-and-drop builder and conversion-focused templates allow us to quickly build custom landing pages for clients. We built a lead-gen landing page that generated 53% more leads for a B2B SaaS company.

Unbounce pages also score 90+ on Google’s PageSpeed and have built-in SEO features, so pages rank well and load fast. Fast pages improve UX and SEO.

Unbounce’s A/B testing and analytics helped us optimize a client’s landing page and increase conversion by 31%. Testing is key to improvement.

For landing pages that generate leads, Unbounce’s speed, design, and optimization features are game-changing. I highly recommend them.

Josh Hook, Agency Owner, Hook’d IT Up

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