9 Tools for Managing Facebook and Instagram Ads

Navigating the intricate world of social media advertising can be a daunting task for even the most seasoned professionals. Entrepreneurs and CEOs reveal their go-to tools for managing Facebook and Instagram Ads in this insightful article. Our experts start by highlighting the benefits of Meta Ads Manager and conclude with how Hootsuite Ads can boost campaign performance. With a total of nine expert insights, this piece provides valuable recommendations for optimizing your ad management strategy.

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Use Meta Ads Manager

I primarily use Meta Ads Manager. It’s Meta’s native tool, which gives you full control over all aspects of your advertising campaigns, from audience targeting to budget optimization. I recommend it because it integrates seamlessly with both platforms, providing detailed insights and reporting that help you optimize your campaigns in real-time.

One of the best features of Meta Ads Manager is the ability to create custom and lookalike audiences. This was key when I was scaling e-commerce brands like FreeUp and running re-marketing campaigns. It also offers in-depth A/B testing, which allows you to experiment with different creatives and targeting strategies to see what resonates best with your audience. The data feedback loop is powerful—you can make adjustments quickly based on the performance metrics.

I’ve tried third-party tools like AdEspresso and Hootsuite Ads, but Meta Ads Manager remains my go-to because it offers the most direct access to all the latest ad features and updates, without the need for an intermediary tool. It’s reliable, constantly evolving, and gives you the control you need to run successful campaigns.

Connor Gillivan, Entrepreneur, Owner & CMO, AccountsBalance

Choose MadgicX for Effective Management

With my expertise in digital marketing, I can help you with Facebook and Instagram ads. At AI Insider Tips, we use MadgicX to manage our campaigns. It’s really helpful. Last quarter, we used MadgicX to find our best ad sets and increase their budgets. This led to a 30% boost in our ROI. The platform’s bid-testing tool also helped us spend our money wisely. MadgicX has made our ad management easier and more effective, and I think it could help you too.

Ryan Doser, Co-Founder, AI Insider Tips

Utilize AdStage for Real-Time Tracking

AdStage/TapClicks is the best tool I’ve used for managing our Facebook and Instagram ads. We love how it lets us see all our ad data in one place. During our holiday campaign, we used AdStage to track our ads in real-time and make quick decisions. This helped us boost our return on ad spend by 30%. The easy-to-use dashboard tools are great for our team meetings, where we can quickly see how each ad is doing. AdStage has really improved how we run our campaigns and get better results.

John Cheng, CEO, PlayAbly.AI

AdRoll Simplifies Multi-Platform Campaigns

I found managing digital ad campaigns across multiple platforms to be crucial in scaling our online presence. AdRoll has been a game-changer for us, making it easy to run campaigns on Facebook, Instagram, and other channels from one dashboard, which saved us time and boosted our results. We saw a 30% jump in conversions and a 25% better return on investment with our recent re-targeting campaign.

Michael Sumner, Founder and CEO, ScoreDetect.com

Automate with Revealbot

I am committed to optimizing ad performance and maximizing ROI in digital marketing, and here’s my take on the best tool for managing Facebook and Instagram ads. We use Revealbot to automate our ad campaigns, which has helped us create hundreds of ads quickly for new clients and boost top-performing posts automatically—this led to a 30% increase in engagement and a 20% rise in conversions for one client in just a month. Revealbot’s features have really improved our workflow and helped us get better results for our clients, making it a must-have tool for managing social media ads.

Charlie Clark, Public Speaker and Founder, Minty Digital

Leverage Facebook Ads Manager

As the Director of Marketing for a self-storage facility, I primarily use Facebook Ads Manager to manage both Facebook and Instagram ads. It’s the best tool because it allows me to handle campaigns for both platforms in one place, making it super efficient when trying to reach our target audience, which includes local residents and businesses.

One of the main reasons I rely on Facebook Ads Manager is its advanced targeting capabilities. For our business, I need to focus on reaching people in specific geographic areas, like neighborhoods near our facility, or targeting demographics who are likely to need storage—such as those recently moving or downsizing. The tool’s detailed targeting ensures that our ads are seen by the right people, which maximizes our budget’s effectiveness.

Another big plus is the ability to track campaigns in real-time. I can monitor how ads are performing—checking things like impressions, click-through rates, and conversions—and make adjustments as needed. If an ad for our climate-controlled units isn’t getting good engagement, I can quickly switch up the creative or adjust the targeting to see if that improves results.

Facebook Ads Manager is also great for optimizing costs. I often set campaigns to focus on lead generation, ensuring that our ads are driving qualified local leads at a cost that makes sense for us. The tool’s built-in optimization features help me get the most out of our ad spend without overspending.

I also really appreciate the ability to create custom audiences. For example, I can retarget people who’ve visited our website but didn’t sign up, or send special offers to current tenants. This personalizes our ads and leads to better engagement.

Overall, Facebook Ads Manager is versatile, user-friendly, and powerful, making it the ideal tool for running successful ad campaigns on both Facebook and Instagram.

Hannah Bono, Director of Marketing, Self Storage USA

Opt for WASK’s AI Features

I’ve worked in digital marketing for years, and we’ve tried many tools for managing Facebook and Instagram ads. WASK has been a stand-out for us. It’s helped our clients, like a small fashion brand, improve their ad performance without needing deep tech know-how. Using WASK’s AI features, we lowered their cost per click by 30% and boosted conversions by 25%. WASK’s easy-to-use dashboard and smart automation have made our work faster and more effective, letting us focus on strategy instead of manual tweaks.

Joshua Uwadiae, Founder, Famoso

AdEspresso Simplifies Ad Management

We use AdEspresso by Hootsuite to manage our Facebook and Instagram ads, and we highly recommend it. AdEspresso simplifies the ad-management process, making it easy to create, test, and optimize campaigns across both platforms from one centralized dashboard. What we love is its intuitive interface, which allows us to run A/B tests to determine which ad variations perform best. 

Additionally, the detailed analytics and reporting features provide valuable insights into our campaign performance, helping us make informed, data-driven decisions. This tool also offers robust targeting options, ensuring our ads reach the right audience effectively. We’ve been able to maximize our ad spend, improve our ROI, and maintain an online presence without the complexity of managing multiple ad campaigns.

Kristin Marquet, Founder, Tech/Analytics/PR Expert, Academic Finance Background, Marquet Media

Hootsuite Ads Boosts Campaign Performance

Being a founder has shaped my approach to managing Facebook and Instagram ads. We use Hootsuite Ads for our campaigns, which has been a game changer. Recently, we launched a campaign for a fashion client, targeting a specific group across both platforms. Using Hootsuite, we created and managed the ads easily, leading to a 30% increase in website visits and 25% more sales in the first month. Hootsuite Ads has become an essential tool for our agency, helping us track performance and adjust campaigns quickly to get the most out of our ad spending.

Joshua Uebergang, Founder, Digital Darts

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