7 SEO Tools for Tracking Website Rankings

Curious about the top SEO tools experts swear by for tracking website rankings? In this post, insights from an experienced SEO consultant and a strategic SEO strategist reveal their go-to choices. Discover why seven experts stand by different tolls, from SE Ranking to Zutrix. Read on to explore all seven recommendations.

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Stick to SE Ranking

During my career, I’ve been fortunate to use a wide array of SEO tools, and I now stick to SE Ranking. I absolutely enjoy the ability to compare rankings by region. Their affordable pricing is a huge advantage, and their support team replies at lightning speed.

If you can’t afford a paid tool, I recommend making the most out of the free Google Search Console, where you can view the cumulative ranking per keyword across all regions.

Corina Burri, SEO Consultant, Zürich

Use Google Search Console

My go-to SEO tool for tracking the website’s ranking is always going to be the Google Search Console (GSC). It’s very easy to use, and it is directly connected to Google. The metrics that the GSC contains, like clicks, impressions, CTR, and position, are a great way to determine the performance of each page on the website. In addition, the Query section helps me determine which keywords people are using to find my pages.

By using those terms, I’ll be able to determine what might be lacking and how to improve the website’s page content even more. Additionally, if there is a sudden drop in rankings or web visits or is hit with a penalty, GSC will give a heads-up so the issue can be fixed before it gets worse.

Overall, I like that it’s a free tool, easy-to-use, and gives insights on how to improve and maintain the website’s visibility on the web.

Bernadette Galang, SEO Strategist, Trek Marketing

Try Mangools SERPWatcher

One effective SEO tool for tracking website rankings is Mangools SERPWatcher. It stands out for its precision, speed, and user-friendly interface, making it useful for businesses and SEO professionals who prioritize up-to-date, accurate ranking data.

Mangools SERPWatcher is built to deliver accurate keyword-ranking data in real-time. It provides instant updates, which are critical for monitoring the performance of time-sensitive campaigns. This rapid-update feature allows marketers to react quickly, optimizing their SEO efforts based on current rather than outdated reports.

Furthermore, what sets this tool apart is its ability to deliver extremely granular insights. You can track rankings across different countries, cities, and devices, giving you a localized perspective of your site’s performance. This is a game-changer, especially for businesses targeting specific regions or local markets.

Lastly, another interesting thing about this tool is its scalability. Whether you’re managing a small website or multiple large-scale projects, it can easily accommodate a range of needs without losing performance.

Overall, Mangools SERPWatcher can provide real-time, localized, and scalable ranking data, making it a hidden gem for those who need precision in their SEO strategies.

Peter Bryla, Senior Community Manager, LiveCareer

Rely on SEOModify

I’ve been using our own tool for tracking website rankings, and it has truly transformed the way I approach SEO efforts. One feature I appreciate most is its user-friendly interface, which makes it easy to input my target keywords and monitor their performance across various search engines. Our tool provides detailed insights into how my rankings fluctuate over time, allowing me to identify trends quickly. This has been invaluable in helping me adjust my strategies based on what’s working and what isn’t.

What really stands out to me about it is its comprehensive reporting capabilities. I can generate customizable reports that give me a clear overview of my SEO performance, including key metrics like organic traffic, click-through rates, and even conversion rates. This data-driven approach not only helps me track progress but also highlights areas where I can improve.

Greg Walters, Co-Founder, SEO Modify

Opt for Ahrefs

As an SEO expert and agency founder, I rely on Ahrefs for tracking website rankings and key metrics. It provides a powerful set of tools to analyze rankings for target keywords and measure SEO campaign impact.

For a manufacturing client, Ahrefs showed their rankings for “contract manufacturing” rose from #18 to #4 after optimizing content and technical SEO. Organic traffic increased 63%.

Ahrefs also offers competitive analysis, backlink tracking, and keyword research tools. For any search-focused marketer, it’s essential. Its robust data helps me optimize clients’ content and technical SEO to drive real results, like the 54% increase in organic traffic for an e-commerce site by improving rankings for “handmade jewelry.”

After an agency rebrand, Ahrefs confirmed our rankings for “marketing consultant Arizona” jumped from #9 to #3, leading to 29% more leads. For any marketing agency, rankings and traffic matter, so a tool like Ahrefs is key.

Dan O’Keeffe, Owner, SPX Marketing LLC

Depend on SEMrush

As an SEO agency owner, I rely heavily on SEMrush to track our clients’ keyword rankings and overall SEO performance. Their rank-tracker allows me to monitor how websites rank for target keywords over time so I can see the impact of our optimization efforts. For example, after improving a manufacturing client’s technical SEO and content, their rankings for ‘custom machine parts’ rose from 8th to 3rd position in 6 months, increasing traffic 47%.

SEMrush is ideal for competitive analysis. By analyzing competitors’ backlinks, keywords, and content, I gain insights to improve our SEO campaigns. For a law firm client, I reviewed their top 3 competitors and found opportunities to strengthen content by targeting missed long-tail keywords.

For any SEO expert, SEMrush is invaluable. Their robust tools provide a comprehensive view of website performance to guide data-driven SEO strategies. While no tool is perfect, SEMrush helps me track rankings and make strategic decisions to boost clients’ search visibility.

Josh Cremer, Founder & CEO, The Rohg Agency

Choose Zutrix for Rankings

When I need to track my website rankings, Zutrix is the tool I rely on. It gives me a clear view of how back-links are affecting my SEO performance, which helps me understand what’s driving traffic. What really stands out is that it offers a lot of keyword tracking at a lower cost compared to other options. For entrepreneurs who need an efficient tool that provides good value without overspending, Zutrix is a solid choice.

Ambrosio Arizu, Co-Founder & Managing Partner, Argoz Consultants

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