19 Feedback Tools for Sending Customer Satisfaction Surveys

In the fast-paced world of business, the right feedback tool can make all the difference in understanding and improving customer satisfaction. Insights from top professionals such as a Co-founder & CEO and a real estate broker reveal their preferred tools for gathering valuable customer feedback. The article begins by highlighting why Zoho Survey is a top choice for tech companies and concludes with the benefits of using Stamped for customizable surveys and reviews, totaling nineteen expert insights. Discover which tools can elevate your feedback strategy and why these experts recommend them.

Want to get quoted in MarketerInterview.com content just like this? Apply to become a contributor today!

Choose Zoho Survey for Tech Companies

In our tech company, we’ve found Zoho Survey to be an excellent tool for sending customer-satisfaction surveys. It’s compact yet functional with diversified pre-designed templates, auto-responders, and advanced reporting metrics. I appreciate its ability to send results directly to our mailbox and its capability to easily integrate with CRM software, enabling us to track everything in real-time. Zoho Survey helps us to stay ahead and make continuous improvements.

Abid Salahi, Co-founder & CEO, FinlyWealth

Use RealSatisfied for Real-Estate Feedback

I’ve found RealSatisfied to be incredibly useful for my real-estate business since it automatically sends surveys after closings. The best part is how it routes positive feedback directly to my social media and review sites, which has helped boost my online presence naturally. I especially love that it lets clients include photos of their new homes in reviews, making the testimonials feel more personal and authentic.

Dino DiNenna, Real Estate Broker, Hilton Head Realty Sales

Gather Investing Feedback with LoyaltyLoop

LoyaltyLoop has been a game-changer for gathering feedback from our investing community without feeling too corporate or impersonal. I recently used it to survey readers about our stock-analysis content, and the customizable questions helped us pinpoint exactly what additional resources they needed. The real-time reporting helped us quickly pivot our content strategy to include more beginner-friendly investment guides, which our readers really appreciated.

Adam Garcia, Founder, The Stock Dork

Track Satisfaction Trends with SurveySensum

We’ve integrated SurveySensum into our tech stack because it offers robust API capabilities and real-time analytics that perfectly align with our data-driven approach. I particularly love how it lets us track customer-satisfaction trends across different product features, which helped us identify and fix a UI pain point that was frustrating 23% of our users last quarter.

Joshua Odmark, CIO and Founder, Local Data Exchange

Collect Feedback Efficiently with Survicate

I’ve been using Survicate for the past year, and it’s been a game-changer for collecting customer feedback across our different service tiers. The AI-driven analytics help us spot trends quickly, and the seamless integration with our CRM means we can immediately follow up with customers who report issues.

Andrew Dunn, Vice President of Marketing, Zentro Internet

Create Custom Surveys with JotForm

I use JotForm for customer-satisfaction surveys because it offers extensive customization without being overly complicated. It’s affordable and easy to use, allowing me to create personalized forms that align with my brand. One feature I particularly appreciate is the conditional logic, which adjusts the questions based on customer responses. Additionally, it integrates well with other tools I use, making it simple to manage and review feedback. While it may not be as widely known as some other options, it has proven to be reliable and effective for me.

Tammy Sons, Founder/CEO, TN Nursery

Send Immediate Feedback Requests with PulseM

We use PulseM to send customer satisfaction surveys, and it’s become an invaluable part of our feedback process. PulseM is tailored for service-based businesses, allowing us to request immediate feedback from customers right after a job is completed. One standout feature is the option for customers to leave voice feedback directly through the platform, which adds a personal touch and often gives us more in-depth insights than written reviews alone.

The platform also makes it easy to monitor and respond to feedback in real-time, which helps us address any issues quickly and keep customer satisfaction high. The ability to integrate with our CRM and share positive reviews across our website and social media has enhanced our reputation significantly. I recommend PulseM to any service-focused business aiming to stay in tune with customer needs and maintain a high standard of service.

Tim Hodnicki, President, Electrical Experts

Understand User Behavior with Qualaroo

With my experience in digital strategy, I found Qualaroo to be incredibly effective for understanding user behavior and gathering actionable feedback for my clients’ websites. I particularly love how it lets us trigger targeted surveys based on specific user actions, which has helped my clients achieve up to 40% higher response rates compared to traditional survey methods.

Praveen Kumar, Founder, Wild Creek Web Studio

Increase Response Rates with SurveySparrow

I’ve found great success using SurveySparrow since it lets us create dynamic surveys that adapt based on previous answers, which really helps us dig deeper into specific feedback. We integrated it with our automation platform to automatically trigger surveys after key client interactions, and the response rate jumped from 15% to 42%. The clean, modern interface makes it less intimidating for clients compared to traditional survey tools. Plus, it lets us analyze trends over time to spot areas where we can improve our client experience.

Paul Sher, CEO, FuseBase

Combine Multiple Tools for Comprehensive Feedback

Our HVAC company collects customer feedback through a combination of Google reviews, ReviewBuzz, and SurveyMonkey. Google reviews allow us to gather immediate, real-time feedback from a wide range of customers. It gives us insight into how we’re performing in the field, and because it’s public, it also helps us manage our online reputation.

For more detailed feedback, especially from customers who have had new installations, we use SurveyMonkey. This allows us to ask specific questions about their experience, the products installed, and our team’s professionalism. The data we gather from SurveyMonkey helps us understand how we can refine our installation process and customer service experience.

ReviewBuzz helps us streamline and manage our feedback across multiple platforms, making it easier for our team to track trends, identify areas for improvement, and reward employees who consistently receive positive feedback. This feedback loop benefits our business by ensuring we stay in tune with our customers’ needs, continuously improve our services, and maintain a high level of customer satisfaction, which is critical for retention and referrals.

Andrew Hulsebos, Service Director, Reiner Group Inc.

Integrate HubSpot for Higher Response Rates

We’ve had amazing success with HubSpot Customer Feedback because it integrates perfectly with our existing patient-communication system and automatically sends surveys after consultations. The intuitive interface makes it super easy for both surgeons and patients to use, and we get much higher response rates compared to our old survey method.

Josiah Lipsmeyer, Founder, Plasthetix

Use Delighted for Simple Feedback Collection

I’ve been using Delighted for our cleaning business because it’s super simple for customers to leave feedback right after their service—they just click a happy or sad face and can add comments. The real-time alerts help us catch any issues quickly, and I love how it automatically sends follow-up surveys when customers haven’t responded, which has boosted our response rate from around 20% to nearly 45%.

Justin Carpenter, Founder, Jacksonville Maids

Customize Surveys for Arboriculture with SurveyMonkey

We use SurveyMonkey to send customer satisfaction surveys. This platform allows us to customize surveys tailored to our specific services, which is crucial in a niche field like arboriculture where customer feedback can be highly specific. Over the years, we’ve found that asking the right questions about service quality, professionalism, and overall customer experience leads to more actionable insights. SurveyMonkey’s analytics provide clear data on customer trends, which helps us continually improve our services. 

With over 20 years in the tree-care industry and my certifications as a certified arborist and TRAQ specialist, I understand the importance of both safety and service quality. Feedback from surveys helps me and my team identify areas for improvement while reinforcing what we’re doing right.

For example, one survey highlighted that customers particularly appreciated our thorough cleanup after a tree removal, something that I personally emphasized based on my experience. This feedback validated our approach, allowing us to maintain high standards and boost customer loyalty. 

By leveraging SurveyMonkey, we are not only able to gauge customer satisfaction but also apply my years of experience to fine-tune the process for even better outcomes. The positive feedback we receive, often citing professionalism and attention to detail, directly reflects the principles I have instilled in the team over the years.

Amaury Ponce, Business Owner, Ponce Tree Services

Switch to SurveySense for Quick Pulse Surveys

I recently switched to SurveySense for our agency’s client-satisfaction tracking because it integrates perfectly with our existing CRM and automation tools. After testing various platforms with our clients, I love how it lets us create quick pulse surveys that actually get responses. Plus, the automated follow-ups have helped us catch and resolve issues before they become problems.

Charlie Clark, Public Speaker and Founder, Minty Digital

Rely on Typeform for High Completion Rates

I rely on Typeform for customer satisfaction surveys. It’s intuitive for respondents, with an interface yielding high completion rates, essential given today’s short attention spans. 

For example, one client’s response rates rose 30% after simplifying complex questions into relatable, concise ones, reflecting my belief that clarity and relevancy resonate most with audiences. I’ve seen how convoluted “markety” messaging alienates, whereas a straightforward approach builds trust and loyalty.

Tools are only as useful as the strategy behind them. We tailor Typeform surveys to clients’ unique needs and brand voices. Feedback is then analyzed to improve experiences, aligning with our goal of marketing that genuinely connects with customers. Simplicity, clarity, and personalization are key.

What matters most is using the right tools to have a genuine conversation with your customers. Their feedback provides insights to best serve them, which is how has built lasting partnerships through personal outreach and a customer-first mindset.

Joshua Fleming, Digital Marketing Strategist, Local Digital Buzz

Automate Feedback Collection with FieldRoutes

Our pest-control company uses FieldRoutes software to send customer satisfaction surveys immediately after each completed service. This tool automatically prompts customers to leave a review, streamlining the feedback process and helping us gather valuable insights in real-time. FieldRoutes allows us to efficiently manage and track customer responses, so we can quickly address any issues and consistently improve our service.

It offers exceptional automation capabilities, which saves us time and ensures that every client has an opportunity to share their experience. This has helped us maintain high service standards and build trust with our customers.

Jason Napolski, President & CEO, A-Tex Pest Management Inc.

Gather Detailed Feedback with Medipass

We use Medipass to gather detailed customer feedback through satisfaction surveys. Medipass integrates seamlessly with our practice-management software, making it easy for clients to complete surveys post-appointment and for our team to review feedback in real time. This system allows us to customize questions to capture feedback that is directly relevant to our services and clients’ experiences, from initial consultations through to ongoing treatment. 

After implementing Medipass, we saw a notable increase in response rates, which has been essential in identifying areas for improvement and enhancing our overall service quality. I recommend Medipass because it not only provides clear metrics but also facilitates real-time feedback, helping us make adjustments swiftly and continuously elevate our client care.

One example that stands out involved a client who initially visited us with a complex, recurring shoulder injury after years of desk-based work. By using Medipass surveys, we gathered valuable feedback after each session, which showed us the areas where she felt immediate relief and where she still experienced limitations. With over 30 years of experience in physiotherapy and musculoskeletal care, I was able to interpret these insights in a way that tailored her treatment plan effectively. 

This iterative feedback allowed us to adjust our approach, combining physiotherapy and Pilates-based rehabilitation that ultimately led to her full recovery. Her case highlighted not only the importance of tracking client satisfaction but also how expert interpretation of this feedback, backed by years of experience, can create targeted, impactful changes in patient outcomes.

Peter Hunt, Director & Physiotherapist at The Alignment Studio, The Alignment Studio

Optimize Shopify Feedback with Qualtrics

Generally speaking, Qualtrics has been a game-changer for our Shopify clients because it integrates perfectly with their stores and lets us track customer satisfaction across different touchpoints in the buying journey. I recently used their predictive analytics to identify that customers who received order confirmation emails within 2 minutes were 30% more likely to make repeat purchases, which helped us optimize our email-automation strategy.

Joshua Uebergang, Founder, Digital Darts

Customize Surveys and Reviews with Stamped

We use Stamped as our review and feedback service. I highly recommend this software because it is so easy to customize the survey and review requests to make them look and feel like our brand. The embed codes allow a seamless integration on the website to make the review carousels match the style of our site. They also offer many other features, like the ability to generate customer-testimonial ads, loyalty and reward programs, Net Promoter Score surveys, as well as product questions and answers.

Melanie Johnson, Marketing & Sales Manager, Quantum Fuel Systems

Want to get quoted in MarketerInterview.com content just like this? Apply to become a contributor today!