10 Types of AI-Generated Content Marketing that will Revolutionize Marketing

In the fast-evolving landscape of digital marketing, AI-generated content marketing stands out as a game-changer. We’ve gathered insights from senior content coordinators to digital marketing managers, distilling the essence of AI’s impact on content creation. From generating innovative content ideas to boosting social media engagement, explore the top ten effective AI-generated content types that are reshaping marketing today.

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Generating Content Ideas with AI-Generated Content Marketing

One of the most effective types of AI-generated content marketing today is not complete content pieces but rather content ideas. AI cannot replace human writers, but it can help generate lists of keywords to help you get started in your research, suggest headers when you need help using a keyword in a natural-sounding way, and even pose questions that a specific type of customer or client might have. 

Using these ideas as a starting point and leveraging your own writing and editing skills, you can use AI to help you move past writer’s block and write content that answers questions your audience has about a particular subject.

Amanda McCrea, Senior Content Coordinator, Online Optimism

Tailoring Web Copy

Marketers should use AI-Generated Content Marketing tools to help brainstorm content ideas, find new sources, or think about things from a different angle. Most AI tools can’t write as well as a good human writer, and there are still issues with these tools making stuff up and hallucinating, so you have to double-check the work. 

Generative images can be a great place to build mockups or mood boards, things to help inform and provide creative direction, but they aren’t ready for prime time yet. 

Another great place for generative AI is for tailoring copy to different audiences when slight tweaks are needed, and the tool has all the specs and is well-trained. With generative AI, you get what you put in. So, quality templates and model training will result in better outputs.

Melody White, Senior Content Marketer, N/A

Enhancing Audio and Video

Artificial intelligence (AI) can create audio and video AI-Generated content marketing by automatically enhancing production quality, applying special effects, and editing raw footage. According to the given parameters, it can create visual elements, like animations or infographics, match visuals with audio cues, and recommend suitable background music. AI can also create professional-looking audio and video content and expedite the creation of new content.

The AI-generated podcast “The AI Interview: Joe Rogan and Steve Jobs (Full)” gained immense popularity on the internet a while back because of how lifelike it was. Many listeners were astounded by the podcast’s realism and were left speechless.

Axel Hernborg, Founder and CEO, Tripplo

Crafting Emails

I have found email AI-Generated content marketing copy to be extremely successful. When prompted effectively, ChatGPT is able to put together very witty and attention-grabbing text that my writers usually are not able to achieve on their own. We edit the copy, of course, but it’s an amazing and punchy first draft.

Kristine Thorndyke, Co-Founder, TEFL Hero

Driving Call-to-Actions

One of the most effective types of email AI-Generated content marketing today is Call-to-Actions (CTAs). While some consumers may not be too keen on AI-generated content, CTAs cut through the noise by delivering clear and concise messages. They create a sense of urgency, guiding viewers or readers on what action to take next. This streamlines the user experience and helps in driving specific engagement, whether it’s making a purchase, subscribing, or sharing the content. 

In a digital landscape where attention spans are short, CTAs stand out as a practical and user-friendly way to leverage AI without overwhelming your audience.

Daniel Willmott, Founder, Shortformvideo.co

Creating Images 

AI-Generated content marketing images are turning out to be really effective in marketing these days. They may not be mainstream yet, but a lot of marketers are starting to use AI for image creation. This not only helps improve SEO rankings but also makes content more visually attractive, catching the attention of the audience you’re targeting.

One area where AI-made images really excel is in product staging. The number and quality of AI tools for virtual staging have increased significantly, and they’re likely going to continue improving. This makes it almost essential for those creating content for real estate to learn how to use these tools effectively. Just remember, low-quality virtual staging images aren’t helpful, unless you’re showing what not to do.

Here’s my advice: Put those AI images to work at your open houses to show potential buyers what each room could look like. Additionally, using these images in your online listings can really make them stand out, attracting more attention. This approach helps create a vivid, engaging online presence, making it easier for people to imagine themselves in the space, even before they visit in person.

Lucas Ochoa, Founder and CEO, Automat

Powering Concise FAQ Content

Most AI tools aren’t great at writing entire blog posts, but I think they’re a potent ally when it comes to FAQs. This is because the answers to these questions must be concise and direct. Using tools like Perplexity, which also provides the sources of their answers, allows you to confidently ascertain the information and even create a reference article for that specific long-tail keyword.

Giovanni Della Ventura, Head of Content, giodella.com

Personalizing Recommendations

One of the most effective types of AI-generated content marketing today is personalized recommendations.

AI can analyze user behavior and preferences to suggest products or content tailored to individual interests. This enhances the user experience, increases engagement, and boosts conversion rates.

Leverage AI to understand and predict user needs. This allows businesses to provide relevant and timely recommendations, fostering customer satisfaction and loyalty.

The dynamic nature of AI-driven personalization allows marketers to stay agile and responsive. They can meet evolving consumer expectations using this effective AI-Generated content marketing tool.

Perry Zheng, Founder and CEO, Pallas

Simplifying Presentation Creation

AI presentations are a real asset in marketing. With AI, marketers can send out messages through presentations that really hit home with their audience, making their marketing much more effective. The market is full of AI tools that are user-friendly and great for team projects. This AI presentation software helps marketing teams create content that grabs attention, and it’s super easy to use. Whether you’re making a pitch to influencers or putting together a report on how things are going, your work will look fantastic, and you don’t even need a team of designers.

In my experience, this is a big deal. It’s like having an assistant who just knows what you want to say and the best way to say it. This means you can focus on the strategy, while AI takes care of making everything look great. And it saves so much time. You get to put out really attractive, impactful content quickly, and you don’t need a bunch of designers to do it. That’s a huge advantage in the fast-moving world of marketing.

James McNally, Managing Director, SDVH [Self Drive Vehicle Hire]

Boosting Social Media Engagement

For a blend of versatility, engagement, and data-driven results, social media posts are a powerful contender. AI can enhance social media engagement by analyzing demographics and interests, generating personalized posts, and maintaining content consistency. 

It can also generate engaging content through eye-catching captions, creative formats, and targeted product descriptions. AI can track post performance in real time, allowing for real-time optimization of content strategy. It can also overcome language barriers by translating content into multiple languages, expanding reach to global audiences and fostering deeper connections with diverse communities. This technology helps to maintain a consistent social media presence. 

While social media posts offer a compelling case, you can use AI-generated content in various marketing applications, such as SEO, personalized email campaigns, and chatbots for 24/7 customer support and engagement.

Fahad Khan, Digital Marketing Manager, Ubuy India

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