6 Experts Explain How To Boost Facebook Ad Performance In 2023

Want to give your facebook ad campaigns a boost?, we’ve gathered insights from six industry leaders, including CEOs and Marketing VPs. Their tips range from targeting ads to a relevant audience to capturing emails for strategic remarketing. Dive into these six expert answers to elevate your Facebook advertising game.

Boost Facebook Ads By Leveraging Relevant Audiences

The most significant improvement we made for Facebook ad campaigns is to create highly targeted ads that apply to your target audience. This means using the right targeting options to reach people who are interested in your products or services, and creating ad copy that speaks to their needs and interests.

Brenton Thomas, CEO, Twibi

Boost Facebook Ads Engagement with Questions or Polls

The biggest improvement we’ve made to our Facebook ad campaigns is adding a question or poll to generate engagement. You have to be careful with doing this because you can’t do it as clickbait or make a promise you can’t keep. Even so, most people will answer a simple question or poll, and that can direct them to your ad campaign to find out more about it.

Tanya Klien, CEO, Anta Plumbing

Boost Facebook Ad Performance With Lowest-Cost Bidding and ROAS Strategies

Facebook Ads campaigns use the lowest-cost bidding strategy. Many people on Facebook can’t afford expensive ads, so this feature is designed to generate the best results for your budget. You can use the minimum ROAS (Return on Advertising Spend) bid strategy if you are serious about ROAS.

Facebook Ads aim to drive the highest purchase value while maintaining the average ROAS. You have to adjust the bid strategy at the campaign level, but make sure you configure a value-optimized conversion event. Define your goals to increase revenue, achieve a certain profit margin, and maximize the efficiency of ad spending.

Also, analyze historical data to identify the average ROAS you achieved in the previous campaigns. It sets a baseline for your ROAS. Well, the most significant improvement in a Facebook Ad campaign may vary depending on the specific goals, audience, and industry.

Saikat Ghosh, Associate Director of HR and Business, Technource

Boost Facebook Ad Results With Filters to Target Warmer Leads

As a villa-booking site, using filters such as travel behavior in the Facebook ads helped us target frequent travelers. It increased our click-through rate significantly. Plus, we can also get ads in front of people who are currently traveling near our locations. Doing so helped increase our ads’ ROAS significantly.

Khanh Tran, Growth Manager, Villa-Ibiza

Boost Facebook Ads By Incorporating Engaging Videos for Higher Engagement

The most significant improvement I have made to my Facebook ad campaigns is the inclusion of engaging videos. Videos have a dynamic appeal that static images or text cannot match. They grab attention, lead to higher engagement, and most importantly, make the message more relatable to the audience. 

By adding engaging videos to my campaigns, I have witnessed a remarkable increase in user engagement and conversion rates. This simple, yet effective, strategy has truly transformed my Facebook ad campaigns, making them more impactful and successful than ever before. So, if you haven’t tried it yet, it’s high time you did!

Ray Schultz, VP Marketing, Liquid Rubber

Boost Facebook Ads By Capturing Emails for Strategic Remarketing

We’ve significantly improved our Facebook ad campaigns by capturing emails at the top of the funnel. This approach allows us to build strong relationships with prospects through strategic remarketing and email campaigns, resulting in higher LTV and lower CAC.

Michael Gaman, CEO, XAQ10

In the rapidly evolving landscape of facebook advertising, these expert insights provide a glimpse into the tactics and strategies that have yielded significant results for some of the best in the business. From leveraging the power of video content to the granular application of filters, each tip underscores the importance of connecting with one’s target audience in a meaningful way. As the world of Facebook advertising continues to mature, it’s these nuances that will separate successful campaigns from the rest. So, whether you’re a seasoned advertiser or a novice just dipping your toes into the digital ad waters, integrating these proven strategies into your approach can offer a significant boost to your campaign outcomes.

In conclusion, the power of Facebook advertising lies not just in its vast user base but in the myriad tools and strategies at advertisers’ disposal. The six expert recommendations highlighted here underscore the importance of staying agile, leveraging data, and most importantly, ensuring a genuine connection with the target audience. As advertisers, our constant endeavor should be to stay updated, test different approaches, and always strive for improvement. Embracing these expert insights can undoubtedly set you on a path to more impactful and efficient Facebook ad campaigns.