8 Effective Techniques for Generating Leads on LinkedIn

In the dynamic world of digital marketing, Generating Leads on LinkedIn stands out as a powerful tool. We’ve gathered insights from content marketing managers to CEOs, focusing on the most actionable techniques they use. From engaging in targeted LinkedIn groups to hosting LinkedIn audio rooms, here are the top eight methods these professionals recommend for generating leads through LinkedIn.

Want to get quoted in MarketerInterview.com content just like this? Apply to become a contributor today!

Generating Leads on LinkedIn: Engage in Targeted LinkedIn Groups

A great way to generating leads on linkedIn is by joining and actively participating in groups where your potential clients hang out. By sharing useful content and engaging in discussions, you position yourself as a helpful expert.

This approach not only lets you understand what your audience needs but also builds your reputation. When you’re seen as someone who knows their stuff, people naturally want to learn more about what you offer, leading them to reach out.

Marco Genaro Palma, Content Marketing Manager, PRLab

Generate Leads with LinkedIn Polls

Leveraging LinkedIn polls has been a game-changer for me in generating leads on linkedIn. By creating polls that tap into the current challenges or interests of my target audience, not only do I engage them directly, but I also gather valuable insights. 

This strategy fosters interactive dialogue and naturally segues into deeper conversations about how my services can address their specific needs. It’s a subtle yet powerful way to demonstrate expertise and build trust, leading to more meaningful connections and, ultimately, quality leads.

Alex Taylor, Head of Marketing, CrownTV

Craft Personalized InMail Campaigns

Leverage InMail campaigns. By crafting personalized messages that resonate with the recipient’s industry, role, or recent achievements, you can significantly increase the response rate. Additionally, offering value, such as a relevant article, white paper, or an invitation to a webinar, rather than making a direct sales pitch, can help establish credibility and foster a relationship.

Harry Boxhall, Shopify SEO Expert, Swirl SEO

Utilize LinkedIn’s Lead Gen Forms

One standout technique that I’ve leveraged with considerable success on LinkedIn is the platform’s in-house Lead Gen Forms for ads. The brilliance of LinkedIn’s Lead Gen Forms lies in their ability to remove unnecessary steps in the lead generation funnel. By capturing leads directly on the platform, we bypass the need for potential clients to navigate away from LinkedIn to fill out forms on a landing page. This not only adds to the user experience but also increases the likelihood of lead capture due to the reduced friction. 

Also, the forms are pre-filled with the LinkedIn profile information of potential leads, making it effortless for them to express interest in our services or products. This simplification has led to a higher conversion rate, as users are more inclined to submit their information with just a couple of clicks. Best regards, Claire Jarrett

Claire Jarrett, Founder, Jarrett Digital Ltd.

Regularly Engage with LinkedIn Leads

Apart from optimizing your LinkedIn profile to showcase your expertise, we highly recommend engaging with your leads on a regular basis. By engagement, we mean commenting on and reacting to content and changes in their professional lives. 

On a paid Sales Navigator plan, you can avail yourself of the wonderful Alerts feature. Alerts show you important things going on in your leads’ pages: if they quit jobs, join a new company, or publish an article. Jump in and discuss it with them. If you don’t have a paid plan, on a basic LinkedIn account, be sure to target your ICP through keyword search, constantly connect with them, and view or like their pages. 

There’s no need to do everything by yourself; this routine can be automated. Linked Helper, or a similar tool, can auto-view pages and like people’s posts. Later on, when you decide to message them, you can use a more personal approach. Maintain your network and broaden it constantly. Do not abandon your LinkedIn profile.

Daria Erina, Managing Director, Linked Helper

Share Thought Leadership Content

At Empathy First Media, utilizing thought leadership content on LinkedIn has proven to be a potent generating leads on linkedIn strategy. By consistently sharing valuable insights, industry trends, and expert opinions, we’ve positioned our brand as an authority. 

This technique led to a 30% increase in connection requests and a 20% rise in inbound inquiries. The data underscores the impact of thought leadership in building trust and attracting high-quality leads on the LinkedIn platform.

Daniel Lynch, President & Owner, Empathy First Media

Build a Personal Brand on LinkedIn

The number-one best way to generating leads on linkedIn is by building a personal brand and sharing your insights, expertise, and experience on the platform. Having a personal brand (and a targeted audience) acts like a lead magnet for the highest-quality leads out there, right in front of you, easily accessible, on the platform. It’s what I did, and it’s the best lead magnet—priceless.

Inge Von Aulock, CEO, Top Apps

Host LinkedIn Audio Rooms

LinkedIn Audio Rooms can help bring together parents, fashion influencers, and experts in children’s fashion. We have theme-based discussions like kids’ fashion, styling tips for different age groups, or what the seasonal trends are in kids’ clothing. We always want our participants to get engaged by sharing their experiences, asking questions about dressing their kids, and discussing their favorite brands. 

We even invite guest speakers such as children’s fashion designers, child psychologists specializing in self-expression through clothing, or pediatricians discussing the importance of comfort in kids’ clothing. We also allow parents to directly ask questions to the panelists about sizing, fabric choices, and how to dress kids for special occasions. 

Children’s fashion influencers and even bloggers who specialize in styling kids are invited to share their recommendations for trendy yet practical kids’ clothing. This way, the whole session is recorded and shared on our social media sites. 

Hence, by adapting the concept of LinkedIn Audio Rooms to our e-commerce kids’ clothing, we can create a unique and engaging platform for new clothing options for kids, while generating leads on linkedIn for our e-commerce store.

Nikhil Soni, Founder, The Tribe Kids

Want to get quoted in MarketerInterview.com content just like this? Apply to become a contributor today!