How 10 Original Research Pieces Enhanced Our Content Marketing Strategy

When it comes to enriching content marketing strategies with original research, we’ve gathered insights from ten seasoned professionals, including Directors of Marketing and CEOs. From leveraging original research for legitimate backing to capitalizing on product pricing interest, discover how these experts use data to elevate their content and connect with their audiences.

Want to get quoted in MarketerInterview.com content just like this? Apply to become a contributor today!

Leverage Original Research for Legitimate Backing

Our research into marijuana abatement propelled our content marketing strategy and the product launch of a sub-brand called Canna-Less. We found that the prenylthiol molecule is what makes cannabis smell skunky. 

In doing so, we were able to develop safe, natural cannabis odor-neutralizing fragrances. We used our research, focus groups, and expert panelists to prove our solution works. This research allowed us to create white papers, social media posts, blogs, interviews, and more. The research gave our content marketing strategy a legitimate backing and a wealth of assets to create with.

Michael Hewitt, Director of Marketing, Aroma Retail

Enhance Strategy with Credible Data

Incorporating data from reputable sources like Statista and Pew Research has greatly enriched my content marketing strategy, particularly evident in an article exploring the dynamics between Generation Y, Generation Z, and Baby Boomers. 

By presenting findings in tables and charts, I facilitated a clear comparison, enabling readers to grasp the evolution across generations. Also, backlinking to primary sources helped increase the credibility of the blog written and the information disseminated through our shopping platform. This integration has also improved accessibility, as readers can easily engage with the insights provided. 

Ultimately, including original research and data analytics improved the efficacy of the content marketing strategy in engaging the audience and driving sales for the business.

Faizan Khan, Public Relations and Content Marketing Specialist, Ubuy Australia

Tailor Content to Audience Insights

We conducted a comprehensive survey to understand our target audience’s preferences, pain points, and interests. This research provided invaluable insights into the topics, formats, and channels that resonated most with our audience. In turn, we were able to tailor our content strategy accordingly.

With the right research, the data will inform the creation of highly relevant and helpful content. We gained a deeper understanding of the preferred content formats and channels, enabling us to prioritize resources and efforts effectively.

Furthermore, the original research served as a valuable source of unique data and insights that differentiated our content from competitors. We leveraged the findings to create compelling thought-leadership pieces, industry reports, and data-driven articles that positioned our brand as a trusted authority in the field.

Perry Zheng, Founder and CEO, Pallas

Boost Engagement with Thought Leader Research

We conducted a survey on the evolving preferences in athleisure wear among millennials, gathering unique insights into their priorities and values, such as sustainability and customization. 

By publishing this original research, we positioned DasFlow as a thought leader in the custom apparel industry. The data was leveraged in our content marketing, resulting in a 30% increase in website traffic and significantly boosting our social media engagement. This approach not only enhanced our brand visibility but also attracted media attention, leading to further coverage and backlinks.

Nicolas Krauss, Founder and CEO, dasFlow Custom Sublimation Apparel

Optimize Content for Reader Preferences

At Content Whale, we conducted a study on consumer reading habits and preferences. This research revealed that our audience favors concise, actionable content over lengthy articles. Armed with this data, we revamped our content-creation approach, focusing on shorter, more digestible pieces that still delivered value.

The result? Our engagement rates soared, and the time spent on our website increased. This shift not only aligned with our audience’s needs but also enhanced our SEO efforts as search engines began to favor our content for its relevance and accessibility.

I think this experience underscores the power of data-driven content marketing and its ability to resonate with readers and search algorithms alike. It’s a strategy I hope to see more sectors adopt, tailoring their content to the insights gleaned from their unique audiences.

Bhavik Sarkhedi, Growth Head & CMO, Content Whale

Showcase AI Insights in Marketing

At Digital Web Solutions, where innovation in digital marketing, business, and AI forms our core, we embarked on a project that significantly transformed our content marketing strategy. We researched the efficacy of various AI tools in enhancing digital marketing campaigns. This wasn’t just another data set; it was a comprehensive analysis highlighting gaps and opportunities within the industry, offering unique insights into how AI can drive more personalized and efficient marketing strategies.

The publication of this research not only set us apart as thought leaders but also deeply resonated with our audience, attracting a surge of engagement from industry professionals and clients alike. It served as a powerful testament to the value of leveraging original research in content marketing. 

By sharing our findings, we not only offered our audience a new lens through which to view AI’s role in digital marketing but also underscored our expertise and innovative approach. This piece of original research has since become a cornerstone of our content strategy, fueling discussions, presentations, and further exploration into the integration of AI in digital marketing solutions.

Vaibhav Kakkar, CEO, Digital Web Solutions

Boost SEO with User-Generated Content

I encountered a pivotal moment when we conducted original research on the impact of user-generated content (UGC) on SEO performance. Our findings revealed a strong correlation between UGC engagement metrics and search engine rankings. Armed with this data, we tailored our content marketing strategy to incorporate more UGC-driven initiatives, such as user testimonials, reviews, and community forums. 

By leveraging the power of authentic user-generated content, we not only enhanced the credibility of our brand but also saw a significant boost in organic traffic and conversions. This research-driven approach not only added depth to our content strategy but also solidified our position as industry thought leaders, highlighting the importance of data-backed insights in shaping effective content marketing campaigns.

Sahil Kakkar, CEO & Founder, RankWatch

Focus on Sustainable Trends

Conducting a survey on private-jet travel preferences revealed significant interest in sustainable aviation practices among our clients. Incorporating this data into our content marketing, we highlighted our commitment to eco-friendly charter options, sparking increased engagement and discussions on sustainability. 

This approach not only differentiated us in the market but also attracted clientele prioritizing green travel solutions, thereby aligning our brand with future industry trends.

Fahd Khan, Director of Marketing & Technology, JetLevel Aviation

Create Content for Demographic Shifts

Research conducted on regional demographic trends provided invaluable insights into our content marketing strategy at Value Land Buyers. By analyzing population shifts and housing preferences, we tailored our content to address specific needs and interests within target markets. 

This data empowered us to create highly relevant content, such as guides on property investment for different age groups and income brackets. This approach not only increased engagement but also established our brand as a trusted resource in the real estate sector, driving significant traffic and conversions to our platform.

Adam Seguin, Owner, Myrtle Beach Home Buyers

Capitalize on Product Pricing Interest

Our content marketing strategy took a significant turn when we started utilizing a tool to analyze user interactions on our website. The insights revealed that visitors consistently gravitated towards sections detailing software costs and pricing—a clear indicator of their primary interest. Recognizing the scarcity of such detailed pricing information online, we doubled down on creating and amplifying content centered around cost comparison and pricing breakdowns of various software platforms. 

This strategic pivot not only filled a gap in the market but also served as a magnet for deeper user engagement, proving the invaluable role of targeted, data-driven content in addressing audience needs.

Brett Ungashick, CEO & CHRO, OutSail

Want to get quoted in MarketerInterview.com content just like this? Apply to become a contributor today!