Today we are talking with Matt Higgins, a digital marketer with extensive experience in social media marketing.
Matt has worked with a variety of clients, from small businesses to large corporations, helping them build their social media presence and reach their target audiences.
Let’s dive in and learn more about his expertise and experience.
- 1 Could you tell us a bit about your background and how you got started in digital marketing?
- 2 What are some common mistakes you see businesses making when it comes to their social media strategy?
- 3 What advice do you have for businesses that are just getting started with social media marketing?
- 4 How do you measure the success of a social media campaign?
Could you tell us a bit about your background and how you got started in digital marketing?
I actually started my career in journalism, working for several years as a reporter for local newspapers.
As the industry began to shift towards digital, I became interested in digital marketing and started working on social media campaigns for a few of the newspapers I was working for. I quickly realized that I enjoyed the work and had a talent for it, so I decided to make the switch to digital marketing full-time.
Since then, I’ve worked for several different marketing agencies and have been able to work with a wide range of clients in different industries.
One of the biggest mistakes I see businesses make is not having a clear strategy in place.
It’s not enough to just create social media accounts and start posting content. You need to have a plan for what you’re trying to achieve with your social media presence and how you’re going to measure success. This means defining your target audience, determining what types of content will resonate with them, and deciding how often you’re going to post.
Another mistake I see is businesses not engaging with their followers and customers. Social media is a two-way street, and if you’re not responding to comments and messages, you’re missing out on a valuable opportunity to connect with your audience and build relationships.
My advice would be to start small and focus on quality over quantity.
Choose one or two social media platforms to start with, and make sure you’re creating high-quality content that your target audience will find valuable. Don’t try to be everywhere at once – it’s better to do a few things well than a lot of things poorly.
Don’t be afraid to experiment and try new things. Social media is constantly evolving, and what worked a year ago might not work now. Keep an eye on trends and be willing to pivot if something isn’t working.
The metrics you use to measure the success of a social media campaign will depend on your goals. If your goal is to increase brand awareness, you might look at metrics like reach and impressions. If your goal is to drive traffic to your website, you might look at metrics like clicks and conversions.
Engagement metrics like likes, comments, and shares can also be a good indicator of how well your content is resonating with your audience. Ultimately, the key is to tie your social media metrics back to your business goals and make sure you’re seeing a positive return on investment.