7 Essential Social Media Advertising Platforms Paid Social Media Marketers Should Know

In the hunt for a stellar paid social media marketer, it’s crucial to know which social media advertising platforms can amplify your brand’s voice. We’ve gathered insights from CEOs and founders, distilling their wisdom into seven key platforms, from mastering LinkedIn for B2B marketing to utilizing YouTube advertising via Google Ads.

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Master LinkedIn for B2B Marketing and Social Media Advertising Platforms

LinkedIn is really an important social media advertising platform, especially when targeting business-to-business (B2B) audiences. It stands out because it connects directly with professionals and business decision-makers.

Being skilled in LinkedIn advertising allows marketers to reach specific business markets and engage with career-focused individuals. Understanding how to use LinkedIn’s unique ad formats and analytics is crucial.

This knowledge helps in creating campaigns that effectively communicate with a professional audience. For marketers aiming at B2B communication, proficiency in LinkedIn is a key skill.

Marco Genaro Palma, Content Marketing Manager, PRLab

Prioritize Meta’s Dominant Platform

Meta is the largest social media advertising platform in the marketplace, with an expected $62 billion in ad revenue in the US in 2024, according to eMarketer. That represents 75.6% of all US social media ad spending. It also has the best algorithm in the market and the ability to pair up messages between advertisers and consumers in-market for products and services. 

Alternatively, focus on the key platform that is most important for your business. If your business thrives on Pinterest, Meta may not be as important, so the advice is to focus on Pinterest.

Robert Brill, CEO, Brill Media

Craft Instagram’s Visual Content

Being well-versed in Instagram advertising is crucial for a paid social media marketer. With its visual-centric nature and integration with Facebook’s Ads Manager, Instagram offers a powerful social media advertising platform for brand promotion. 

They should also be adept at crafting visually compelling content, utilizing Instagram’s unique ad formats, and leveraging audience engagement tools, as these are the key skills that distinguish a skilled social media marketer when it comes to paid advertising.

Harry Morton, Founder, Lower Street

Uncover Pinterest’s Niche Potential

When looking for a paid social media marketer, an often-overlooked yet highly beneficial platform is Pinterest. In my digital marketing agency, we’ve discovered that Pinterest, while typically known for DIY, recipes, and fashion ideas, is a goldmine for driving traffic and sales, especially for niche markets. A recent campaign we ran for a home decor client saw a 17% increase in engagement and conversions, outperforming our campaigns on more conventional social media advertising platforms. 

The unique aspect of Pinterest lies in its user intent; people often come with a planning mindset, which aligns well with marketing goals. A marketer proficient at leveraging Pinterest’s rich pins and analytics can unlock untapped audiences.

Daniel Bunn, Founder and Director, DB IT

Engage Reddit’s Passionate Communities

A paid social media marketer should excel in Reddit advertising. Reddit’s niche communities and passionate user base provide a unique opportunity to connect with highly engaged audiences. 

A proficient marketer can craft authentic and tailored campaigns that resonate within specific subreddits, driving organic conversations and brand loyalty. Reddit advertising isn’t as mainstream, but it offers a distinct avenue for creative and authentic engagement, making it a social media advertising platform worth mastering for marketers seeking a unique approach.

Gillian Perkins, CEO, Startup Society

Leverage Quora for Thoughtful Engagement

A paid social media marketer should have expertise in Quora advertising. Quora is a treasure trove of user-generated content and questions across various topics. A skilled marketer can leverage this social media advertising platform to provide insightful answers that subtly promote their brand or products. 

It’s a unique and less competitive space where thoughtful engagement can position your business as an industry authority and drive valuable traffic to your website, making Quora proficiency a distinctive asset.

Cyrus Partow, CEO, ShipTheDeal

Utilize YouTube Advertising via Google Ads

A paid social media marketer must be adept at using Google Ads, particularly for YouTube advertising. 

With YouTube being the second-largest search engine and a key social media advertising platform for video content, its advertising capabilities are invaluable. Google Ads allows for targeted and measurable campaigns, reaching audiences based on their search history, demographics, and viewing preferences. 

The platform’s analytics tools are essential for tracking performance and optimizing ad spend. Mastery of YouTube advertising through Google Ads is a critical skill for a marketer to effectively engage audiences, increase brand visibility, and drive conversions in the dynamic realm of video content.

Barry Conybeare, Michigan Car Accident Lawyer, Conybeare Law Office PC

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