As we look towards the future of SEO in 2024, ten industry experts, including SEO Consultants and Founders, as well as SEO Specialists, share their insights on the question: “What do you think will be one of the most significant effects of AI on SEO in 2024?” From the enhancement of predictive SEO by AI to the scaling of schema-markup efforts, these professionals provide a comprehensive look at the potential impact of AI on SEO.

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Contents

1 SEO in 2024:Predictive SEO Enhanced by AI
2 Over-reliance on AI Separates SEO Experts
3 Gradual Launch of Google’s Search Generative Experience
4 Increased Personalization of Search Results
5 Risk of Fully AI-Generated Content
6 Need for Personalized Content Writing
7 AI Enhances Accuracy of Search Results
8 Predictive Analytics Impact on SEO
9 Demand for Algorithmic Transparency
10 AI Scales Schema-Markup Efforts

SEO in 2024:Predictive SEO Enhanced by AI

One of the most significant effects of AI that nobody really talks about is predictive SEO in 2024. AI analyzes the data and provides a prediction.

With predictive SEO tools, you can predict how your website will perform in search engines in the future. With this, the AI can simulate the impact of positions depending on different changes. It can even recommend changes simply by crawling a website. While we have similar tools today, they are created based on specific templates. These predictive AI SEO tools will be more accurate and provide better recommendations.

Another example is that AI will predict which new keywords will likely become popular. Getting content out early on these keywords will provide a tremendous boost.

Zoltan Fagyal, SEO Consultant and Founder, Back Bay Digital

Over-reliance on AI Separates SEO Experts

The implementation of AI is a game-changer for the SEO in 2024 landscape. However, as its use becomes more widespread, I think we’ll see an overreliance on the technology, resulting in a glut of poor content. AI is a tool, not a crutch; it should be utilized but not relied upon. The biggest impact AI will have on this field is separating those who know how to wield it effectively and those who don’t.

Joseph Walter, SEO Specialist, JSMT Media

Gradual Launch of Google’s Search Generative Experience

There are two things worth mentioning concerning AI and SEO in 2024: Google’s Search Generative Experience and inflated AI content.

If we look at how poorly Bard launched, Google knows it’s best not to rush a big update anytime soon. Even though SGE is in beta and some people can try it, Google is constantly changing it. This behavior leads me to think that Google plans to launch SGE gradually throughout 2024. We’ll notice its impact on impressions and clicks more by the end of the year 2024.

As for AI content, we’ll see more of it than ever before since Google announced with the September 2023 Helpful Content Update that they accept AI-generated content as long as it’s helpful for human searchers. This growth of AI web content will add weight to Google’s systems, and we might see Google reconsider some aspects concerning AI-generated content through guidelines and future helpful content updates.

Olivian Stoica, Senior SEO Specialist, Wave Live Wallpapers

Increased Personalization of Search Results

One of the most significant effects of AI on SEO in 2024 could be the increased personalization of search results. AI algorithms are continually learning and adapting to individual user behavior, which means they can provide more personalized and relevant results.

This could mean that businesses will need to focus more on creating high-quality, engaging content that meets the specific needs and interests of their target audience, rather than just trying to rank for certain keywords.

Lukasz Zelezny, SEO Consultant, SEO Consultant London

Risk of Fully AI-Generated Content

The ability to create a 2,000-word blog post in just a few seconds has changed the SEO game forever. Google is going to be forced to deal with this issue, or else risk really hurting their search results and losing users.

For the industry of SEO in 2024, this means SEOs should avoid posting fully AI-generated content in their content marketing plan. AI is great as a tool and should definitely help writers along the content creation journey, but if there is no human element in your content creation, you run a huge risk of being totally discounted by Google.

Adam White, Founder, Serpple

Need for Personalized Content Writing

AI can write beautiful content, but I am afraid that at some point, the content, when directly copied and pasted, will become little more than rehashed content shared by so many other sites and add little value to a visitor.

Google uses “E-A-T” (Expertise, Authoritativeness, & Trustworthiness) to determine the quality of content. They recently added another E to this: Experience. AI lacks the experience aspect in its writing. I predict that SEO in 2024, there will be a need for more personalized content writing to really gain an edge over other sites in search. Case studies, testimonials, and real-life examples of how your product or service solves a problem for your audience will be the new go-to in writing.

While AI can build the bones of your content, a human needs to revise and personalize the content to really make it stand out from others on search.

Beth Gillem, SEO Specialist, Dogwood Media Solutions

AI Enhances Accuracy of Search Results

One of the most significant effects of AI on SEO in 2024 will be its ability to respond rapidly to user intent and preferences. Traditional keyword-based search engine algorithms rely heavily on exact-match keywords, which don’t necessarily reflect user intent or provide contextual accuracy.

By utilizing natural language processing and machine-learning technologies, AI-driven search engines can derive meaning from queries and better understand what users are really looking for when they make a query. This allows for more accurate results that cater directly to the query while offering up relevant content regardless of whether or not it contains an exact-match keyword.

Alex Murray, Search Director, Tilious

Predictive Analytics Impact on SEO

Predictive analytics will have a significant impact on SEO and digital marketing in general as we head into 2024.

Leveraging historical data and machine learning to forecast future user behaviors, trends, and search terms could become an invaluable foresight for SEO strategists as it enables real-time tweaking of SEO plans.

For instance, predictive analytics can catch trends early on, allowing brands to optimize their content promptly. This proactive approach would speed up the optimization process significantly.

By aligning SEO in 2024 strategies with user behavior predictions, businesses can ensure their content stays relevant and ranks high, making the most out of emerging opportunities in the ever-changing search landscape.

Ben Poulton, SEO Consultant and Founder, Intellar

Demand for Algorithmic Transparency

In 2024, one of the most significant effects of AI on SEO will be the demand for algorithmic transparency. As AI algorithms play a larger role in search rankings, businesses and users will seek clarity on how AI influences results. This transparency ensures fairness and accountability in the SEO landscape, building trust among stakeholders.

Search engines will need to disclose the factors and mechanisms by which AI impacts rankings, empowering businesses to optimize their strategies for SEO in 2024 accordingly. By providing insights into AI’s influence, search engines can address concerns and foster a more transparent SEO ecosystem.

Ben Lau, Founder, Featured SEO Company

AI Scales Schema-Markup Efforts

One of the most impactful changes AI will bring to SEO in 2024 is the efficient use of AI to scale schema-markup efforts. Schema markup, or structured data, is a vital tool for search engines to understand and categorize web content.

AI-driven solutions will streamline this process by automatically identifying and implementing relevant schema markups across a website’s content. This automation not only saves time but also ensures consistency and accuracy in schema application. Additionally, AI can monitor content changes and update schema accordingly, keeping data fresh.

This approach enhances a website’s visibility in search results for SEO in 2024, improves user experiences, and marks a significant shift in SEO strategy, making AI a valuable asset in content optimization.