12 Content Curation Tools that Enhance Your Marketing Efficiency

In the fast-paced world of content marketing, efficiency is key. We’ve gathered insights from marketing managers to CEOs on the tools that have revolutionized their strategies. From leveraging sales team insights to recycling Instagram Reels with ContentStudio, discover twelve powerful content curation tools that these professionals can’t live without.

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Leverage Sales Team Insights

The most impactful content-curation tool I’ve leveraged time and again is the expertise of the sales team—the heroes on the front lines of customer interaction. Their daily interactions provide invaluable insights into the evolving needs and pain points of target audiences. Many times, I’ve convened meetings or “workshops” with the sales team to extract topics based on industry trends and customer challenges. 

From these sessions, we’ve been able to curate a list of content ideas that form the backbone of our wider marketing campaigns across email, social media, paid advertising, and events. It’s not just about content creation; it’s about tapping into real-time customer feedback and translating it into compelling campaigns that resonate with our audience.

Ryan Sullivan, Marketing Manager, Stay22

Streamline Content Sharing with Curata

One content curation tool that has made a significant impact on content marketing efficiency is Curata. 

Curata is a powerful content curation software that enables marketers to easily find, organize, and share relevant content with their audience. It streamlines the content curation process, saving marketers time and effort while helping to maintain a consistent content strategy.

Before using Curata, we were spending hours each week searching for relevant content to share with our audience, a process that was not only time-consuming but also prone to inconsistencies in quality and relevance. 

With Curata, we automated much of this process. The tool uses machine learning to recommend content based on predefined criteria, ensuring that only the most relevant and high-quality content is considered. This means the team can quickly sift through suggestions, choose the best pieces, and schedule them for sharing across their platforms.

Rohit Rathore, Digital Marketing Manager, Canopus Infosystems

Utilize Email Inboxes as Curating Tools

The best tool is the one you already use; I am loath to add yet another platform to monitor. So for me, the best “tool” remains my email inbox, by following the leading publications for my industry. “Publications” can mean a variety of things, such as newsletters by thought leaders, ‘magazines’ by industry publications, or RSS feed subscriptions for organization/government/etc., news feeds.

For instance, to curate content to draw from to market food safety solutions at Novolyze, I subscribe to publications including The Acheson Group (headed by David Acheson, former Associate Commissioner for Foods at the FDA), Food Safety Magazine, and Quality Assurance Magazine, as well as FDA and USDA RSS feeds. The tool I use for subscribing to RSS feeds via email is Feedrabbit.

Ashley Diamond, Marketing Manager

Enhance Proofreading with ChatGPT

ChatGPT is straightforward yet highly effective. While I don’t rely on it for content creation, I find it incredibly useful for proofreading, particularly when writing in English, which isn’t my first language. This can lead to mistakes that I might not catch on my own.

ChatGPT does an excellent job of identifying grammatical and spelling errors. Beyond that, it also offers suggestions to enhance the readability of my writing, making it a valuable tool in ensuring my messages are clear and easily understood.

Marco Genaro Palma, Freelance CMO and SEO Consultant, GenaroPalma.com

Schedule Posts with Meta Business Suite

Both Facebook’s Meta Business Suite and HubSpot are key planning tools for social media content. For example, I use FB Meta Business Suite to schedule both FB and Instagram posts. It’s simple to use and never fails, ensuring content gets out when it’s supposed to. 

Additionally, you can schedule IG posts through it as well, making the process across platforms easier. HubSpot is also a valuable tool when creating content, especially for sites like LinkedIn. Much like FB, you can easily schedule content through HS’s social planning systems. I use this platform specifically to schedule long-form LinkedIn posts. It’s easy, effective, and never fails.

Lark Allen, Content Marketing Specialist, Drive Research

Discover RightBlogger.com’s AI-Driven Content Creation

Absolutely, I’d love to share a tool that has been a game-changer in my journey as a blogger and content creator. Recently, I stumbled upon RightBlogger.com, and let me tell you, it was like uncovering a hidden gem in the vast digital landscape of content creation.

Now, I know what you’re thinking. In a world where every second tool promises the moon, what makes RightBlogger so special? It’s the AI model it employs—this isn’t just any ordinary tool; it’s like having a virtual assistant whose sole purpose is to make your content creation process as smooth and efficient as possible. And for someone who lives and breathes content, this is nothing short of a miracle.

RightBlogger comes packed with over 60 AI tools specifically designed to speed up content creation. Imagine the countless hours we, as creators, spend brainstorming, drafting, and editing. This platform manages to compress that time significantly, allowing us to focus more on the creative and strategic aspects of our work. But here’s the kicker—despite being AI-driven, the output is astonishingly humanesque. The content it generates isn’t just accurate; it resonates with readers on a personal level, maintaining that essential human touch we often worry about losing when we lean too heavily on technology.

Let me share a quick example to bring this to life. I was working on a series of blog posts about emerging tech trends—a topic that’s not only vast but also rapidly evolving. Typically, this would involve hours of research, drafting, and ensuring the content stayed relevant up to the minute it was published. With RightBlogger, I input my basic outline, and within minutes, I had a draft that not only covered all the key points but did so in a way that felt personal, engaging, and incredibly human. It was as if the AI had crawled into my mind and penned down my thoughts, but at twice the speed and without the typos!

But here’s where it truly matters—as creators, our goal is to connect, to share stories, insights, and information that enrich and add value to our readers’ lives. The tools we choose to employ should enhance our ability to do this, not detract from it. While it’s clear that technology like AI is rapidly transforming the landscape of content creation, it’s crucial to remember that it’s there to augment our capabilities, not replace the unique voice and perspective we each bring to the table.

So, to my fellow creators, I encourage you to explore tools like RightBlogger.

Michael Gray, Blogger, Blog Assistance

Try Buzzsumo for SEO-Driven Content Marketing

One content curation tool that has drastically improved our content marketing efficiency is Buzzsumo. It transformed the way we approach content marketing for SEO. For instance, Buzzsumo helped us identify a rising trend around “voice search optimization in content marketing.” Leveraging this insight, we curated a series of blog posts and infographics that detailed strategies for optimizing content for voice search. This move was based on data-driven insights indicating a growing interest in the topic. 

The result was a noticeable boost in organic traffic and engagement, as our content directly addressed an emerging need among our audience. Furthermore, it positioned us as thought leaders at the intersection of SEO and voice search technology. Buzzsumo’s ability to surface relevant trends enabled us to produce content that resonated with our audience and improved our search engine rankings.

Bhavik Sarkhedi, Growth Head & CMO, Content Whale

Streamline Content Discovery with Feedly 

Our search for efficiency led us to Feedly, and it’s really made a difference. Before Feedly, it was tough to sort through so much online information to find what mattered to our audience. With Feedly, we can easily identify and focus on the most relevant topics. This has helped us improve our engagement, increase our visibility online, and, most importantly, boost our sales. 

Feedly allows us to curate content efficiently, pulling from various sources to ensure we’re always sharing interesting and timely information. It’s also streamlined our content discovery process, saving us time and helping us stay ahead of trends. Feedly has become an essential tool for us, ensuring we share the right content at the right time.

Alari Aho, CEO and Founder, Toggl Inc

Use ContentGems for Real-Time Content Updates

ContentGems is an impressive tool that has helped us improve our content marketing efficiency. ContentGems gathers relevant content from across the web based on chosen keywords, saving hours of manual searching. 

For example, we’re in the carbonated water business, and to promote our product line, we unearthed a study on the rising trend of sparkling water consumption, informing our strategy. This tool has a personalized feed and real-time updates to ensure that we’re always ahead in curating compelling content, supporting audience engagement and brand authority.

Faizan Khan, Public Relations and Content Marketing Specialist, Ubuy Australia

Facilitate Remote Collaboration with Figma 

Since we’re a 100% remote team, Figma’s collaborative UI helps with content ideation and design much more easily. It has amazing tools that are fit for creating content templates, style guides, or just throwing in samples and pegs, which have helped our team work even more efficiently and creatively.

Jamie Frew, CEO, Carepatron

Optimize Content with Surfer SEO

I’ve seen numerous tools promising to revolutionize content marketing, but Surfer SEO has been a real game-changer for us. Its sophisticated content optimization capabilities have significantly streamlined our SEO strategies, leading to unprecedented efficiency and effectiveness in our content creation processes. 

For instance, by utilizing Surfer SEO’s detailed analysis and recommendations for keyword usage, structure, and other on-page elements, we were able to optimize a client’s underperforming article. 

The result was a staggering 300% increase in organic traffic within a few months. This success story is a testament to how Surfer SEO empowers us to fine-tune our content to meet the exacting standards of search engine algorithms, ensuring our clients’ content reaches and resonates with their target audience. The impact of Surfer SEO on our content marketing efforts has been profound, transforming how we approach SEO and content creation.

Vaibhav Kakkar, CEO, Digital Web Solutions

Recycle Instagram Reels with ContentStudio

We’re all about using Instagram Reels here! We don’t just post and move on. With ContentStudio, we recycle these Reels by sharing them multiple times on various platforms, including email newsletters and showcasing them on our website. This way, our content gets seen more, boosts engagement, and keeps drawing in potential clients.

Diane Howard, RN and Founder, Esthetic Finesse

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