12 Most Expected to Go Mainstream in 2024 Marketing Trends

As we look towards the future of marketing, twelve industry professionals, including Marketing Managers and CMOs, share their insights on what trends they expect to become mainstream in 2024 marketing trends. From the inspiration drawn from AI tools in content creation to the peak of AI-powered personalized marketing, these experts provide a glimpse into the evolving landscape of marketing. Dive into their predictions and prepare your brand for the upcoming shifts in the industry.

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2024 Marketing Trends:AI Tools Inspire Content Creation

I expect marketing teams to become more proficient at using AI tools in limited ways to inspire content. Most businesses know that investing in AI and ML tools is necessary to keep up with the competition.

At the same time, marketers understand that relying on AI-generated content is risky and that AI isn’t a cure-all or a magic wand that will solve all their content problems.

But using smart tools to generate outlines for written content, or repurpose original content in different formats, will become more commonplace and help marketers save valuable time with fewer risks in 2024 marketing trends.

Nick Schiffler, Marketing Manager

Rise of AI Chatbots in Customer Service

In 2024 marketing trends a specific marketing trend you’ll see is more AI chatbots. AI chatbots are becoming extremely useful when vetting customer questions. Companies that are successful have a good customer support team.

When a potential customer is visiting your site and has a quick question, the AI chatbot can become extremely useful in answering general questions. From my experience, most people don’t want to call your customer support team for a small question.

Mose Gebremeskel, Marketing Analyst, Innago

Emotional Storytelling Humanizes Marketing

It’s no surprise that the main driver is generative AI, which has made creating realistic and flawless content so easy. But everything is starting to sound the same; messaging is robotic, the talking points are generic, and maybe even fake. Consumers are losing trust in blogs, eBooks, and even explainer videos with scripted voiceovers unless we see a real human or story in it that reminds us that this piece of content is reliable and relatable.

The 2024 marketing trends will be to humanize everything with emotional storytelling. Whether it’s in content, branding, emails, or paid, all channels will be focusing on bringing back the emotional connection, and the genuine human experience. We want to feel understood, valued, and connected to the brands we interact with.

Wisia Neo, Content Marketing Manager, ViB

Shift Towards Customer-Centric Marketing

In 2024 marketing trends are going to be increasingly customer-centric. However, there needs to be a dramatic shift from the acquisition stage to what customers actually experience once they are engaging with a company.

There is so much attention and budget allocated towards gaining customers and subscribers—and then they are sort of forgotten about, aside from generic automation and campaigns.

To really amplify the brand experience and turn casual customers into advocates, the customer phase needs to get some major attention and effort from brands across all industries. The brands that do will likely grow significantly. The ones that don’t are taking a huge risk.

Erika Thomas, Senior Brand Marketing Manager, ArisGlobal

AI-Powered and Privacy-Centric Marketing

In 2024 marketing trends, we are likely to witness tremendous development in AI-powered marketing strategies to build the potential of new business ideas. It will be an efficient alternative for cost reduction in marketing and a more reliable and automated source to engage customers.

Another likely trend in 2024 will be privacy-centric marketing that will ensure the regulated security of customer data. New and old businesses will uphold customer privacy foremost and will harness the strategy to boost their brand image.

Shreya Patel, Marketing Manager, Lowest Flight Fares

Video Marketing Takes Center Stage

Video marketing is undoubtedly going to be the trend for 2024. Google itself is reaching agreements with TikTok to position the platform’s own videos as results in Google searches.

Video marketing will be in a very natural format in the 2024 marketing trends, a video in which a strong user explains the product or service in the most natural way possible, so natural that it hardly seems that they are advertising.

Clara Guruwalk, Communication Manager, GuruWalk

Emotion-Driven Marketing Sets the Tone

I foresee the ascent of “Emotion-Driven Marketing” as the trend-setting tone in 2024 marketing trends. In an era bloated with information and choice, connecting with audiences on a deeply emotional level will be the key differentiator.

It’s about transcending the transactional and tapping into the emotional tapestry of consumers, understanding their aspirations, fears, and joys. This approach will not only be about promoting a product or a service but about crafting narratives and experiences that resonate with the human spirit, creating a profound, enduring impact.

Sam Johnston, CMO and Co-founder, nth Venture

Augmented Reality Enhances Customer Interactions

From my perspective, based on my expertise and knowledge, I anticipate that in 2024 marketing trends, augmented reality (AR) marketing will become increasingly mainstream.

Having encountered similar situations before, I’ve observed how AR technology continues to advance, and in our team, we usually explore innovative ways to incorporate it into our marketing strategies. AR has the potential to offer customers immersive and interactive experiences, such as virtually trying on products or navigating virtual showrooms.

This trend is likely to gain prominence as more companies realize their capacity to engage customers in unique and memorable ways, ultimately enhancing their overall marketing efforts and customer interactions.

Matthew  Appleton, E-Commerce Manager, Appleton Sweets

User-Generated Content Amplifies Engagement

As we approach 2024, user-generated content (UGC) is set to take center stage in the marketing arena.

A stark contrast to the dwindling trust in conventional ads, UGC emerges as the voice of real people, offering authenticity that resonates with consumers.

In a digital age craving genuine interactions, UGC offers brands a unique avenue to deepen trust and amplify engagement.

Neil Hodgson Coyle, Content Marketing Manager, PRLab

Social-Commerce Sector Attracts More Brands

We will see even more brands and high-street stores move online in 2024 marketing trends, especially within the social-commerce sector.

Online shopping is growing into more than just an online e-commerce store, and businesses are beginning to actively sell their goods and services through social platforms such as Instagram and TikTok.

At the moment, we are already seeing many retailers using social media to livestream, promote, and bid on their products, and there is plenty of room for many others to join in on the trend.

Annie Everill, Digital Marketing Executive, Imaginaire

Predictive Analysis Shapes Marketing Strategies

The use of predictive analysis in marketing will become more mainstream in 2024 marketing trends. This technology empowers brands to anticipate future consumer behavior by leveraging past data, enabling them to create highly targeted and effective marketing strategies.

By analyzing large datasets of customer information, social media, and market trends, marketers can predict industry trends ahead of their competitors.

With this, companies can see the campaign outcomes and determine where to focus ad spending based on the value the customer presents and make timely, informed decisions.

Vipul Gupta, Senior Digital Marketing Specialist, Taazaa Inc

AI-Powered Personalized Marketing Peaks

As we approach a new year, it’s clear that the 2024 marketing trends landscape is constantly evolving. New technologies, shifting consumer behaviors, and emerging platforms are changing the way businesses reach out to their target audience.

In recent years, personalization has become a buzzword in the marketing world. However, with advancements in artificial intelligence (AI) and machine learning, personalized marketing is expected to reach new heights by 2024.

Keith Sant, CMO, Eazy House Sale

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