In the dynamic realm of social media marketing, TikTok has emerged as a game-changer for brands looking to capture the digital zeitgeist. We’ve gathered insights from five marketing experts, including CEOs and founders, to bring you specific strategies for integrating TikTok into your campaigns. From embracing silent storytelling to launching TikTok takeover challenges, discover how to effectively leverage this platform in a multi-faceted marketing strategy.

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Contents

1 Embrace Silent Storytelling
2 Craft a Cross-Platform Strategy
3 Participate in Viral Trends
4 Syndicate Videos Across Platforms
5 Launch TikTok Takeover Challenges

Embrace Silent Storytelling

Try out silent storytelling. Create cool videos that tell stories without using words. Use images, music, and subtle hints to explain what your brand or product is about. Ask others to continue the story in their own videos. This is a fun and unique way to connect with others.

Share parts of this on Instagram and Pinterest, and invite others to participate. This keeps your brand interesting and allows everyone to be a part of the story. By going silent, you use pictures to communicate in a language that everyone understands, and that impression will last long.

Rutba Khan Featured 5 Strategies for Integrating TikTok into Your Multi-Platform Social Media Campaign

Rutba Khan, Freelance Copywriter and Social Media Executive

Craft a Cross-Platform Strategy

One effective approach to integrating TikTok into a multi-platform social media marketing campaign—using my experience as a marketing agency owner—is to create a seamless cross-platform strategy that leverages the unique strengths of each platform while maintaining a consistent brand identity and message. This could involve identifying TikTok as a platform primarily for engaging, entertaining content, and tailoring content specifically for its short-form, highly visual nature.

For instance, the agency could collaborate with influencers or create their own TikTok challenges that align with their brand values and resonate with the target audience.

By integrating TikTok alongside other platforms like Instagram and Twitter, the agency can maximize reach and engagement across diverse audience segments while ensuring cohesive storytelling across all channels.

Tim Woda Featured 5 Strategies for Integrating TikTok into Your Multi-Platform Social Media Campaign

Tim Woda, Founder, White Peak

Participate in Viral Trends

To effectively integrate TikTok into a multi-platform social media marketing campaign, marketers should participate in TikTok’s viral trends and challenges while staying authentic and aligning their content with the platform’s style and audience. This approach involves creating engaging videos that showcase the brand or product within the context of popular trends and challenges. Collaboration with TikTok influencers can enhance reach and engagement.

By tapping into TikTok’s unique culture and younger audience, marketers can maintain a cohesive brand presence across various platforms while capitalizing on the platform’s creative opportunities and high engagement levels.

Madison T Featured 3 5 Strategies for Integrating TikTok into Your Multi-Platform Social Media Campaign

Madison T, Ecommerce Manager, My Supplement Store

Syndicate Videos Across Platforms

You can focus your content creation efforts on TikTok, then syndicate the videos across platforms like LinkedIn, X, YouTube, Facebook, and Instagram. This is effective for our B2B marketing efforts. Commit to posting content at least five to seven times per week. Get better at the content development process and choose the best content pieces. Run those as ads.

The effects are massive. TikTok is great at getting videos in front of the right people, so even ‘boring’ B2B videos can reignite long-lost and super valuable relationships. I had someone I worked with 15 years ago reach out. We have forged new relationships that led to business, and our content develops awareness that makes our sales process easier. Our sales pitch has become more streamlined based on what I learned resonates from TikTok videos.

Finally, it’s much easier for me to be a talking head on TikTok than to create content if I think about the LinkedIn audience. LinkedIn content creation seems more daunting since it’s a professional network, and it has to be more buttoned-up. But when thinking about creating for TikTok, I can focus on the value of our videos rather than wondering if my professional network will like them. It’s a small distinction, but the freedom to create videos for TikTok makes all the difference in our content creation efforts.

Robert Brill Featured 3 5 Strategies for Integrating TikTok into Your Multi-Platform Social Media Campaign

Robert Brill, CEO, Brill Media

Launch TikTok Takeover Challenges

One approach I’ve implemented is TikTok Takeover Challenges. In a multi-platform campaign, create a TikTok challenge related to your product or brand. Promote it on other social media platforms to drive users to TikTok. Encourage participants to create and share videos using a specific hashtag.

This approach not only boosts engagement on TikTok but also generates cross-platform buzz. It’s an effective way to leverage TikTok’s viral potential while integrating it seamlessly into a broader social media campaign.