6 Unique Marketing Strategy that Led to Increased Sales

In the ever-evolving world of marketing, A unique marketing strategy can often lead to increased sales. We’ve gathered six insightful examples from founders and CEOs, ranging from the impact of humorous commercials to how a limited edition collaboration drove sales. Dive in to discover these innovative approaches and their successful outcomes.

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Try Humorous Commercials as a unique Marketing Strategy.

Because I have a background in filmmaking, I wrote and directed two commercials that focused on the pain points my software solved humorously. This type of Unique marketing strategy had never been done before in our niche, so it really stood out when we started running ads to the videos on Facebook. Our Facebook ads were super profitable, causing our business to double its revenue in a few months.

Adam White, Founder, SquidVision

Employ Gamification 

One of the best strategies I followed to increase sales was to provide incentives to the customers with a point-based system and implementing gamification. With these techniques, sales surged by 30%, and customer retention increased by 25% in just six months. This Unique marketing strategy fostered a sense of achievement among customers, fostering a deeper connection with the brand and ultimately driving revenue.

Faizan Khan, Public Relations and Content Marketing Specialist, Ubuy UK

Include Referral as Unique marketing strategy

For my company, our referral marketing strategy has truly worked wonders. The idea is pretty simple: our existing clients can earn perks and incentives just by bringing in new folks who give our services a shot. We set up a special referral page online, making it super easy for people to sign up and spread the word.

In my experience, the real magic of referrals comes from word-of-mouth. When our satisfied customers recommend us to their friends and contacts, it sets off a chain reaction. One person tells another, and the next thing you know, we’re seeing a steady stream of new clients. 

This Unique marketing strategy has made a real impact on our business numbers. We’re talking about a whopping 23% surge in leads, a solid 72% drop in lead conversion time, and an impressive 175% spike in revenue.

Samantha Hawrylack, CEO, SJ Digital Solutions

Address Customer Pain Points with In-Store Advice

As a marketer, my primary strength lies in my expertise in the field, so it’s logical to capitalize on this skill set. In a past venture selling sports nutrition products, I provided complimentary in-store marketing advice to retailers stocking my items. 

The key lesson is that in marketing, addressing customer pain points is paramount. Often, this means thinking creatively, as the solution might not always be directly tied to your product or service.

Jason Vaught, Director of Content, SmashBrand

Run an Impactful Super Bowl Ad 

In 2016, Dollar Shave Club launched a Super Bowl ad that was unlike anything else that had been seen before. The ad, which featured the company’s CEO, Michael Dubin, talking directly to the camera about the benefits of Dollar Shave Club’s razors, was a tremendous success. It was viewed over 20 million times in the first 24 hours and helped to generate over $1 million in sales.

The ad was a Unique marketing strategy for several reasons. First, it was very short, just 60 seconds long. This made it easy to remember and share. Second, it was hilarious and engaging. Dubin’s laid-back style and self-deprecating humor made the ad very relatable to viewers. Third, it was very targeted. The ad was specifically designed to appeal to men who were looking for a cheaper and more convenient way to shave.

Brenton Thomas, CEO, Twibi

Orchestrate a Limited Edition Collaboration 

As a marketing expert, our team orchestrated a “Limited Edition Collaboration” campaign that yielded impressive sales growth. Collaborating with a local artist, we curated distinctive packaging for a limited duration. 

This Unique marketing strategy approach ignited excitement within our target audience, and merging the artist’s signature style with our product created a powerful visual impact. Through this collaboration, we effectively tapped into the artist’s fan base, attracting fresh clientele. The campaign’s time-bound nature induced a sense of urgency, resulting in swift purchases. 

This innovative strategy not only bolstered immediate sales but also left an indelible mark, elevating brand loyalty and fostering repeat business.

Tim de Visser, Founder, Karpatia Trucks

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