Digital Marketing Insights with Krupa Trivedi: Strategies, Skills, and Challenges for SEO Success

In this interview with Krupa Trivedi, a Digital Marketing Manager, she shares her journey into the marketing field and what inspired her to pursue a career in digital marketing.

Krupa also discusses the most significant challenges she faces in her role, the critical skills necessary for success in the field of SEO, and how to stay up-to-date with the latest trends and best practices.

She provides insights into developing and implementing a successful SEO strategy for a new website or product launch and common mistakes marketers make.

Let’s dive in!

Can you tell us about your journey into the marketing field?

Marketing is my favorite. When I was doing my MBA then, I had a project in a company, and its practical work impressed me.

However, Digital marketing places little in small companies, so I started my internship in an e-commerce firm, started liking digital marketing, and chose to work in marketing. So Marketing was my interest, and I decided on digital marketing.

As a Digital Marketing Manager, what are some of the biggest challenges you face in your role?

Managing multiple channels at the same time was the biggest challenge. Because when you are working for a big site, there are many challenges you have to face for coping with trends, client requirements, preparing a strategy for organic and paid, planning a budget, and making sure this will not create keyword cannibalizing tough.

What are some of the critical skills you believe are necessary for success in SEO?

To be good at SEO, you must have some technical knowledge to optimize your site.

You must know about planning content strategy and trend analysis.

Another skill of building links and maintaining a relationship.

However, there are many things you need to learn when you start handling a team, but knowledge of SEO is essential.

Knowledge is essential for on-page SEO, and off-page SEO, and when I started, my leader supported and encouraged me to learn many things.

I had gathered some knowledge from various courses and YouTube videos, but practical implementation is necessary. So you need help understanding how things apply in which condition depends on your practical knowledge.

How do you stay up-to-date with the latest trends and best practices in SEO?

Many sites like Search Engine Land, Search Engine Journals, and SEMrush blogs provide various strategies and knowledge. However, here again, practical knowledge is essential.

You need to do things practically to understand all things.

However, Google Trends help to analyze trends, and the console helps to understand site issues.

Clients also play a vital role in staying up to date.

Can you walk us through your approach to developing and implementing a successful SEO strategy for a new website or product launch?

Regarding the new site, I like to focus on competitors and their approaches. If your site is new, then on-page SEO is required. After solving technical errors, if you have, you must focus on content, like what type of content you can add.

I prefer mostly low and medium keyword difficulty for the new site as it is easy to approach and helps you improve CTR.

New sites often face the issue of page crawl but do not index, so that should be focused on.

However, regarding the site, you have to plan from scratch about how you will target keywords and your audience.

Adding a new product to your site is more straightforward than dealing with the new site.

New product pages also require optimization with speed, meta tags, schema, and internal linking. You must plan keywords, add new content, and internal linking for that product is again required. But the site has previously built authority, so things become easy.

What are some of the most common mistakes marketers make when it comes to SEO?

Link building is SEO:

People believe that SEO means link building but do not focus on relevancy. Sometimes many links are optional, but some quality links will also work.

Targeting exact match for anchor text:

You can target exact-match keywords as anchor text, but you must also focus on relevancy and how keywords fit into content. Targeting LSI is also essential. Only exact-match keywords can harm your SEO strategy.

Other mistakes can be:

• Keywords stuffing
• Focusing on quantity over quality
• Neglect local SEO if It is applicable
• Overlooking technical SEO issues
• Poor content and optimization
• Neglect internal linking
• Poor site structure
• Ignore the site to optimize for mobile

What role do you believe Leadership plays in driving success in digital marketing, and how do you approach leading a team of marketers?

Leadership is essential in all fields to motivate and direct employees toward the company’s goal.

But when it comes to Leadership for digital marketing, it is essential to keep people on track and convince them to follow a pattern is necessary.

Every person has some experience, and different people have different patterns of doing SEO and Marketing.

We plan strategy together as we have new clients or products or are working on monthly strategy. Then, we all have meetings; before that, everyone has to do their homework. So we brainstormed on every idea and tried to decide on a strategy mutually.

It is also essential to say no when to require it and explain why.

Giving freedom to express their knowledge and keeping calm is necessary.

How do you measure the success of your SEO efforts?

If we are working on service sites or small sites, then metrics are

• Organic traffic
• Keywords ranking
• Quality Backlinks
• Bounce Rate
• Click-Through Rate
• Conversion rate

If it is an e-commerce site, then we focus on

• Conversion rate
• Organic traffic
• Keywords ranking
• Quality Backlinks
• Avg. order value
• Bounce rate
• Sessions
• Abandon rate
• Customer lifetime value
• Time on site
• Bounce rate
• Sources of traffic
• Feedback

For an E-commerce site, you have to focus on many things, and the page also matters here, but these data help decide how the strategy works.

Can you tell us about any specific tools or software you rely on to manage your SEO campaigns?

We use many tools for SEO and Paid campaigns, but there are a few crucial tools.

Google Analytics: for a complete analysis of user purchasing behavior and another metric of site and conversion.

Google search console: helps to monitor and maintain their website’s presence.

Ahrefs: best tools for competitor analysis, keyword research, content gaps, and SEO audit. It is the perfect tool to solve most problems.

SEMrush: like Ahrefs and best of on-page audit and also give insight for social media. This tool is also the best for topic research and improves content strategy. It is, again, an almost complete SEO solution.

SEO Surfer: best for optimizing content

Screaming Frog: a tool that crawls websites and finds technical SEO problems like duplicate content, broken links, missing meta tags, and orphan pages. So it is best for technical SEO.

What are the most significant opportunities and challenges facing the digital marketing industry?

Challenges:

• Changing customer buying behavior as Gen Z is an impulsive buyer is good, but now it is time to focus on them and prepare a strategy.
• High competition
• Data privacy.
• Personalization
• Increasing use of AI
• Emerging technologies to optimize data.
• Dealing with non-technical people

However, challenges are the opportunity to do something new, but it is time to develop a strategy based on that.

My team and I constantly monitor market trends and test new tools and techniques to remain ahead of the curve. But we have clients from different industries too, so staying up to date with other industry trends is essential.