In the quest to amplify brand visibility through content syndication, we’ve gathered insights from CEOs and marketing experts. From partnering with industry-specific sites to distributing whitepapers via B2B platforms, discover the top five strategies these professionals recommend for leveraging content syndication effectively.

Want to get quoted in MarketerInterview.com content just like this? Apply to become a contributor today!

Contents

1 Partner With Industry-Specific Sites
2 Syndicate Across Multimedia Channels
3 Utilize Content-Syndication Networks
4 Target High-Authority Industry Publications
5 Distribute Whitepapers via B2B Platforms

Partner With Industry-Specific Sites

We have successfully used content syndication to amplify brand awareness by partnering with industry-specific websites and blogs. One technique that works well is creating evergreen content that remains relevant over time. For example, we developed a comprehensive guide on digital marketing trends for a client and syndicated it to leading marketing blogs and news sites.

This strategy ensured continuous visibility, as the content remained accessible and shareable long after the initial publication. We also included clear calls to action and links back to our client’s website, driving sustained traffic and engagement. By targeting niche audiences through trusted sources, we effectively expanded the client’s reach and reinforced their brand authority in the industry.

Vaibhav Kakkar, CEO, Digital Web Solutions

Syndicate Across Multimedia Channels

We leverage content repurposing and syndication across diverse multimedia channels to amplify our brand awareness. Beyond written articles and blogs, we produce engaging infographics, video explainers, and podcasts that simplify intricate M&A concepts.

By syndicating these assets across platforms like YouTube, LinkedIn, and industry forums, we cater to varied audience preferences and capture attention through multiple formats. This strategy expands our brand’s visibility and solidifies our thought leadership in the freelance M&A consulting sector, ensuring broader reach and deeper engagement across digital landscapes.

Omër Güven, Co-Founder & CEO, Fintalent

Utilize Content-Syndication Networks

We’ve found that leveraging content-syndication networks like Outbrain and Taboola can significantly boost brand awareness. One effective technique we use is repurposing high-performing blog posts into engaging articles tailored for these platforms. For instance, we syndicated a client’s top blog post on sustainable fashion through Outbrain, reaching a broader audience who might not visit our client’s website directly.

By doing this, we ensured the content appeared on reputable sites, enhancing our client’s credibility and visibility. Additionally, we track the performance of these syndicated articles using UTM parameters, allowing us to measure the traffic and engagement they drive back to the original site. This approach increased brand awareness and generated valuable leads.

Sahil Kakkar, CEO & Founder, RankWatch

Target High-Authority Industry Publications

One specific tip for using content syndication to increase brand awareness is to target industry publications with high authority, not just high traffic. Credibility by association is important. When your content appears on respected industry blogs, online magazines, or news websites, it enhances your brand’s credibility. Readers trust these sources, and by extension, they begin to trust your brand as well.

Focusing on high-authority sites ensures your content reaches a relevant audience. Look for publications that your target audience frequents. Remember, quality over quantity. A placement on a well-regarded, relevant site is far more valuable than multiple placements on random websites. This strategy not only increases brand awareness but also ensures that the right people are seeing your content, leading to better engagement and potential conversions.

Shane McEvoy, MD, Flycast Media

Distribute Whitepapers via B2B Platforms

One effective technique for using content syndication to increase brand awareness is to focus on creating high-quality, industry-specific whitepapers or case studies and distributing them through targeted B2B content syndication platforms. PanTerra Networks uses platforms like TechTarget, NetLine, and Industry Dive. These platforms can help you reach decision-makers in your target market who are actively seeking information related to your products or services.

By providing valuable, educational content that addresses common pain points or challenges in the UCaaS industry, we position ourselves as a thought leader and increase brand visibility among potential customers. We try to include subtle branding elements and a clear call to action in our content to encourage readers to learn more about our offerings.