7 Crucial Lessons Learned During Digital Transformation in Content Marketing
In the ever-evolving landscape of digital transformation marketing, content marketers face new challenges and opportunities. We’ve gathered insights from a content marketer to a founder, including tips from digital marketing managers, to share one significant lesson they’ve learned. From the importance of embracing change to the creation of shareable, relevant content, here are the seven key lessons these professionals have uncovered.
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Contents
Digital Transformation Embrace Change and Unlearn
Digital transformation has revolutionized the way we create, distribute, and consume content, bringing about new platforms, technologies, and trends that constantly reshape the marketing landscape. In this dynamic environment, it is crucial for content marketers to embrace change and stay ahead of the curve.
One key lesson I’ve learned is the need to unlearn. As a content marketer, it’s essential to be open to experimenting with new formats, platforms, and strategies. Don’t let preconceptions dictate how and why you approach a new way of working. What worked yesterday may not work tomorrow.
Understand the main objectives of the new tools and how they truly align with the client you’re trying to serve. Not everything born from digital transformation is good for business. Learn and understand it before jumping on the bandwagon like everyone else.
Joyce Tsang, Content Marketer and Founder, Joyce Tsang Content Marketing
Foster Community Engagement
For digital transformation Aim to build a community, not just a following. Unlike before, when you would pour content out there, the digital age demands more than one-directional, brand-centric content. Audiences in the digital era demand authenticity and reliability. They are looking for real-time interactions and a sense of community, which we can deliver through building a community.
People want to associate themselves with a group of people who share common interests in your product or service. The success of content marketing now depends on how well you can engage your audience, facilitate dialogues, respond to feedback, and create a platform where conversations can occur.
A CMX study showed that 80% of companies that foster a sense of community had increased traffic, and 66% saw higher customer retention rates. Content is now more than a marketing tool; it is the force behind starting conversations and building a community around your brand.
Dmytro Sokhach, Digital Marketer, SEO Entrepreneur, CEO, Editorial.Link
Prioritize Authenticity Over Algorithms
The digital transformation era taught me a hard truth: algorithm obsession creates soulless content. The chase for clicks and virality has led to empty trends and left viewers searching for meaning.
My biggest lesson is that true commitment comes from honesty, empathy, and true connection. Create content that speaks to the soul, not to search engines. Share authentic stories, embrace vulnerability, and build a community, not just followers. Watch for trends while building trust, increasing loyalty, and growing your content.
Fahad Khan, Digital Marketing Manager, Ubuy India
Adapt to New Video Formats
Be prepared to completely overturn the way you produce content—in my case, literally. For the last 15 years, I’ve been producing video content for brands and businesses. While different aspect ratios have always existed, the decades of mobile use gave me a false sense of security that video would always remain a landscape format.
For years, consumers seemed content with turning their phones or viewing video content in smaller frames. Years of education and work have conditioned me to believe that a well-composed frame in film and video would always require a landscape (or 16:9) frame. However, TikTok and a new generation of consumers have completely changed this.
Today, a digital transformation growing amount of portrait (or 9:16) video is being consumed, and subsequently, in demand from brand and business clients. This not only requires a complete rethinking of how to produce video content but also requires a re-evaluation of our long-established production gear—cameras and grip gear that is built to shoot in 16:9. To keep up to date, the video production process needs to be completely flipped; it’s difficult, but it’s required to survive.
Ryan Stone, Founder and Creative Director, Lambda Films & Animation
Use AI Tools Wisely
A lesson in content marketing is to use AI with caution. It can seem like a solid resource, but relying on it too much will bring low-quality results to your efforts. It may seem like a great resource, but unchecked AI may cause more time correcting rather than getting a solid output in the first place. I’m not saying to avoid it entirely, but you should be careful using it. Don’t put too much reliance on it.
Taylor Scher, SEO Consultant, TaylorScherSEO
Stay Adaptable and Informed
One significant lesson I’ve learned about content marketing in the digital transformation age is the importance of adaptability. In today’s marketing era, the digital landscape is dynamic and constantly evolving, with new technologies, platforms, and trends emerging regularly. Adapting to these changes quickly, staying abreast of industry innovations, and pivoting strategies are crucial for success.
Many marketers who do not try to stay up to date with the latest digital marketing and technology trends run a real risk of being left behind the curve. With the constant development of tools within the marketing and technology space, marketers should constantly review the technology they use and whether it is the most appropriate or best for the results they are trying to achieve.
Flexibility and a proactive approach to embracing digital advancements have proven instrumental in effectively navigating the ever-changing landscape of content marketing.
Jordan Bridge, Digital Marketing Analyst and Cyber Security Officer, Growthlabs
As a content marketer, I’ve learned that the best content is the content that gets shared. The best way to get your content shared is to make it interesting and relevant to your target audience. This means doing your research and finding out what your target audience is interested in. Then, you can create content that speaks to them and their interests. This will help you build a following and get your content shared by others.
Matthew Ramirez, Founder, Rephrasely
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