5 Effective Ways to Showcase Your Knowledge of the Latest Marketing Trends

Staying current with the latest marketing trends is crucial for job seekers in the field. We’ve gathered insights from founders and CEOs to offer you five actionable strategies. From leveraging LinkedIn and blogging to demonstrating marketing automation expertise, discover how to showcase your marketing acumen to potential employers.

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Leverage LinkedIn and Blogging for Latest Marketing Trends

There are two options: LinkedIn and a blog.

LinkedIn is an easy option. It requires a little initial setup, and you can start posting immediately. It offers short-form (posts) and long-form (articles) content. Both are good for you to showcase your marketing knowledge. Consistent posting, e.g., two to three posts a week, gives plenty of opportunities to talk about the latest marketing trends and tactics. The positive side effect is that a recruiter sees your core competencies in action.

The more time-consuming option is to run your own blog. This requires some initial work to set up the website, etc. But having your marketing blog pays off in the long run. You can display your expertise in long-form articles, including videos, images, infographics, and other asset types. Your own marketing blog strongly contributes to your expert status. And obviously, you can incorporate the latest marketing trends too.

Both options are a great way to showcase your knowledge. Ideally, combine them!

Stephan Wenger, Founder and Editor, B2B Marketing World

Collaborate with Industry Influencers

Collaborating with influencers or innovators in your field is a great way to stay up-to-date on the latest marketing trends. You can highlight instances where you’ve collaborated with innovators or influencers in the marketing space, which could include joint projects, interviews, or knowledge-sharing initiatives.

This demonstrates what you have learned from others in a similar space and also helps you to gain more experience and opportunities to learn new things.

Daniel Southern, Managing Director, Luminati

Engage in Proactive Learning and Sharing

One critical way marketing candidates can demonstrate their ability to stay updated with the latest marketing trends is by being proactive learners and sharers. This can mean engaging in digital communities like marketing subreddits, professional networking platforms like LinkedIn, or participating in niche industry webinars and events. Interacting in such spaces allows you to not just gain new insights and trends but also share your own thoughts, which in turn helps fortify your understanding.

Another strategy I personally found effective was during my stint at The MBC Group. Here, I ensured to constantly experiment with new marketing strategies, tools, and technologies to stay on top of digital trends. This included utilizing AI-powered analytics tools or exploring the potential impact of upcoming technologies like immersive experiences and voice searches.

Remember, the best way to understand and stay updated with marketing trends is through constant application, experimentation, and discussion. These will not only help you navigate marketing’s evolving landscape but also give you real-world insights to bring to your potential employers.

Matthew Montez, Founder, The MBC Group

Participate in Online Marketing Communities

One effective way to showcase your expertise is by actively engaging in online marketing communities and forums. By joining platforms like LinkedIn Groups, Reddit’s r/marketing, and industry-specific forums, you can participate in discussions, share insights, and learn from industry peers.

By actively participating in online marketing communities, you can showcase your commitment to staying informed and engaged in the ever-evolving field of marketing. This approach provides tangible evidence of your awareness of the latest marketing trends and your ability to contribute meaningfully to industry discussions.

Eric Chebil, CEO and Founder, Cher®

Demonstrate Marketing Automation Expertise

One practical way marketing candidates can showcase their ability to stay updated with the latest marketing trends is through demonstrating knowledge of marketing automation. For instance, you could discuss how you’ve used tools such as Google Search Console, Screaming Frog, Yoast SEO, or Ahrefs to improve technical SEO.

Furthermore, highlighting the use of marketing automation in email campaigns can be quite impressive. While working with Cleartail Marketing, I managed to implement effective email marketing strategies that utilized workflow automation for increased efficiency.

To further stand out, candidates can demonstrate their understanding of regulations related to email marketing, like the CAN-SPAM Act and GDPR. This not only shows your ability to stay updated but also your knowledge of legal considerations in marketing. This would be my specific tip: Show your understanding of both the technical and legal aspects of current marketing trends.

Magee Clegg, CEO, Cleartail Marketing

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