6 Emerging Marketing Trends for Job Seekers
In the ever-evolving landscape of marketing trends for job seekers, staying ahead means being aware of the latest trends. We’ve gathered insights from digital marketing managers to CEOs, focusing on what’s new and vital for job seekers to know. From embracing micro-influencer marketing to targeting hashtags for organic traffic, discover the six emerging trends these experts are highlighting.
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Contents
Embrace Micro-Influencer Marketing Trends for Job Seekers
One hot marketing trends for job seekers should be aware of is the rise of micro-influencer marketing. Forget celebrity endorsements; small, niche creators with engaged communities are taking center stage. It means building expertise in a specific area, mastering social media engagement, and collaborating with brands on targeted campaigns.
It’s a shift from mass appeal to hyper-relevance, and companies are clamoring for authentic voices that resonate with specific customer segments. Speaking to the target audience in an authentic and relatable way is what companies require.
So, polish your niche knowledge, refine your storytelling skills, and embrace the power of community. Who knows? You could be the next big marketing star.
Fahad Khan, Digital Marketing Manager, Ubuy India
Adopt Conversational Marketing Tools
Customers expect 24/7 availability from companies/brands. Conversational marketing tools can operate 24/7, ensuring that businesses are accessible to customers at any time, even outside of regular business hours.
Kelli Anderson, Career Coach, Texas General Insurance
Understand Inclusive Marketing
One crucial marketing trends for job seekers should be aware of is inclusive marketing. This means creating ads and content that include diverse people, such as different races, genders, ages, abilities, and more.
Inclusive marketing is a smart business move that helps companies reach new customers, build a positive reputation, and stay competitive.
Note that brands that endorse diversity and inclusivity are well-received by the public.
Being familiar with inclusive marketing as a job seeker demonstrates your understanding of the current business environment. If you can play a role in creating campaigns that resonate with a diverse audience, employers will recognize you as someone fit for the position.
In conclusion, staying informed about inclusive marketing is crucial for job seekers in today’s modern landscape. Beyond being a current marketing trends for job seekers, it represents a strategic business decision for companies aiming to expand their reach and build a positive reputation.
Peter Bryla, Community Manager, ResumeLab
Utilize AI in Marketing
One of the emerging marketing trends for job seekers that is hard to escape, and one you need to be prepared for, is how to work with AI. This does not mean cutting and pasting from ChatGPT; it means that you need to be prepared to utilize AI in a variety of tools.
The statement, “AI won’t take your job, but someone using AI will,” is very poignant.
Effective utilization of AI technology will make you very efficient and will see you rise above other candidates. However, knowing when and where to use AI is very important.
AI is one of the most misused and misunderstood technologies out there, so having a good working knowledge of AI technologies within a marketing toolset is a very useful skill to have.
Trevor Stolber, Agency Owner, STOLBER Digital
Leverage SMS Marketing Power
SMS marketing is a new and emerging form of direct marketing. It is important to research these powerful marketing trends for job seekers to boost conversion rates and to offer this suggestion on your resume or in your interview. It is even more powerful than sending email marketing campaigns. For our company, SMS marketing has boosted our conversions more than anything else, except for offering free shipping.
Tammy Sons, CEO, TN Nursery
I can only answer this according to my realm of expertise. I specialize in LinkedIn marketing, but the same principles I use daily on LinkedIn to establish relationships, build networks, generate traffic, leads, and sales can apply almost to any social media platform.
I wouldn’t even call what I know emerging marketing trends for job seekers; it has always been. Posting content is a scam, and 95% of business owners don’t know it. What I’m saying applies to platforms like LinkedIn, Facebook, Instagram. I’ve produced massive engagement (60-130 likes, comments, and shares) on my content with virtually no results for my business.
If you want to produce massive results, you have to target hashtags and engage the people posting under those hashtags. This is an almost guaranteed way to generate massive traffic back to your website, free, organically, supporting the community without spamming. Likes, comments, and shares are nice, but if you can’t get people back to your website, you don’t have a business.
Solomon Jones, Marketing Consultant, The WMC
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