Looking to boost your SEO traffic? We’ve gathered nine expert SEO recommendations from top industry professionals, including Search Directors and SEO department heads. From prioritizing local SEO to adding enhanced result markups, discover how these leaders are driving success in the direct-to-consumer e-commerce space.
Prioritize Local SEO
An SEO recommendation to boost traffic for direct-to-consumer e-commerce brands, focus on local SEO. Prioritize local SEO by claiming and verifying your Google My Business listing and optimizing for local searches. Maintain consistent NAP (Name, Address, Phone Number) across your website and online platforms to enhance visibility and attract relevant local traffic.
Emphasize On-Page SEO
The importance of on-page SEO cannot be emphasized enough. It’s akin to laying the foundation of a building. To achieve this, incorporate relevant keywords in your product titles and descriptions that your potential customers are likely to use when searching for your products.
Additionally, another SEO recommendation is to maintain clean and comprehensible URLs—no one appreciates a messy URL. Google favors helpful and well-organized content, so ensure yours is easy to read. This could be the determining factor between appearing on the first page of search results or the second.
Improve Internal Linking
A top SEO recommendation for e-commerce brands selling directly to consumers is to focus on their internal linking, especially if they offer a wide range of categories and products. Effective internal linking not only creates a better browsing experience for users but also makes it easier for search engine bots to crawl the site.
To get the most out of this, it’s a good idea to regularly review your website’s navigation and pinpoint any areas that might cause confusion or delays for the users.
By organizing your products into clearly defined categories and ensuring that all items are easily accessible within those categories, you’ll be setting a great SEO foundation for both user satisfaction and search engine visibility.
Target Long-Tail Keywords
Most e-commerce brands focus their efforts on primary keywords. However, there is a massive opportunity in most cases if brands focus on long-tail keywords.
An SEO recommendation is that brands create new collections or category pages targeting the long-tail keywords, and they will be surprised how much traffic these keywords can drive without even investing in backlinks. Dive deep into the Google Search Console, and you will discover many leads.
Optimize for Search Intent
One specific SEO recommendation for direct-to-consumer e-commerce brands to improve SEO traffic is to focus on optimizing your product pages for search intent. Instead of just listing product features, aim to provide comprehensive and valuable information matching users’ searches.
Craft detailed and engaging product descriptions that address the features, benefits, and unique selling points. Incorporate relevant keywords naturally, ensuring they align with the user’s search intent. Additionally, include high-quality images and videos that showcase the product from various angles and in different use cases.
Integrate user-generated content like reviews and ratings to enhance credibility and trust. By providing a holistic and informative user experience, you improve your search engine rankings and increase the likelihood of users staying on your site longer and making a purchase.
Focus on Mobile Optimization
A SEO recommendation to improve traffic, direct-to-consumer e-commerce brands should optimize their websites for mobile devices. Mobile optimization is crucial, as the majority of users browse on mobile. A responsive and mobile-friendly website improves user experience and search rankings. It should have fast loading speed, proper formatting, clear navigation, and easily clickable elements.
For example, optimizing product pages by displaying essential information clearly and providing a seamless mobile checkout process can enhance user satisfaction and increase conversions. By prioritizing mobile optimization, brands can attract more organic traffic and stay ahead of the competition.
Ensure a Smooth Customer Experience
In today’s digital world, it’s crucial that customers can shop in an efficient, modern way. Although some distinguished industries will see most of their customers coming from desktops (e.g., car sales), most everyday customers are using their mobiles to search and buy products in a way they know how.
Ensuring that a mobile website is responsive, mobile-friendly, easily navigated, and optimized will ensure that all those customers can have a smooth experience and do everything they need to do when on the go, at home, at work, or even abroad.
Leverage Customer Queries for Content
Looking at the questions that people ask about your product, what it does, and how they are supposed to use it can be a great wealth of content opportunity.
Take questions and concerns that you hear from current customers, potential customers, and former customers, and use these to build your content. These do not have to be only in the form of an FAQ page. You can also build questions and answers on specific product pages and blog posts that use these questions as inspiration.
Add related schema to these new content items, and you can have even more impact.
Add Enhanced Result Markups
As a direct-to-consumer e-commerce brand looking to improve SEO traffic, focus on enhanced result markups. This entails adding structured data to your content to elevate your website’s appearance in search results. This might include elements like product details, ratings, and reviews. These are enriching details, and by incorporating them, you make your search listings more appealing, informative, and engaging, enhancing user experience directly on search result pages.
This approach not only captures user attention but also has the potential to increase click-through rates. Adding this extra layer of information encourages potential customers to explore your offerings because it makes you stand out.