7 Effective Strategies to Improve Google AdWords Campaigns In 2023

To provide you with the most effective strategies to improve Google AdWords campaigns, we’ve gathered seven insightful tips from CEOs and VPs of marketing. From optimizing keyword targeting to utilizing Python-based reports, these industry leaders share their proven methods for enhancing their campaigns.

Improve Google Adwords By Optimizing Keyword Targeting

Keyword targeting was optimized through detailed research and analysis. The keyword selection was refined to focus on high-intent and relevant terms, optimizing the ad’s visibility to users actively searching for relevant services. 

The result was higher click-through rates and conversions, approximately 23% better than before. 

It was learned that prioritizing precise keyword targeting is pivotal in maximizing the effectiveness of ad campaigns, ensuring that each click has the potential to convert into valuable engagement or sales.

Ann Young, CEO, Fix The Photo

Understand KPIs for Optimization

One specific way I have improved my Google AdWords campaigns is by understanding KPIs (Key Performance Indicators). This has significantly enhanced the effectiveness of my campaigns. 

By paying careful attention to metrics like click-through rates, conversion rates, and cost per conversion, I’ve been able to make data-driven decisions that optimize the performance of my ads. It’s a continuous learning process that invites creativity and strategic thinking.

Ray Schultz, VP Marketing, Liquid Rubber

Improve Google Adwords By Implementing Remarketing Campaigns

One specific way I have improved my Google AdWords campaigns is by implementing remarketing campaigns. By re-engaging with users who have previously interacted with my website or ads, I can increase conversion rates. 

For example, I created a remarketing audience for users who added items to their shopping cart but didn’t make a purchase. With tailored ads and incentives, I could bring them back to complete their purchase, resulting in a 20% increase in conversions.

Ben Lau, Founder, Featured SEO Company

Boost Campaigns with Seller Ratings

Getting seller ratings gave our AdWords campaigns an enormous boost. We use a lot of review platforms and have reviews spread across different office locations, so at first, it was a real challenge to get 100 reviews from one country within a year. 

We focused on pushing one platform (Reviews.IO) over several months, and made sure we verified every review we could. It definitely paid off.

Kim Allcott, Partner, Allcott Associates LLP

Improve Google Adwords By Partnering with Relevant Influencers

By partnering with influencers who have a relevant audience, I have improved my Google AdWords campaigns. Influencers can help increase brand exposure and drive targeted traffic. 

For example, if I am promoting a fitness product, I can collaborate with fitness influencers to create sponsored content or host giveaways, which can effectively reach a highly engaged audience interested in fitness. This strategy adds a creative and human element to my campaigns, which can make them stand out and resonate with potential customers.

Jason Cheung, Operations Manager, Credit KO

Leverage Deals, Promotions, and FOMO

In my experience, mentioning deals and promotions may not only encourage more people to click on your ad for additional information, but it may also enhance conversions. And when we use this strategy, we also leverage the power of FOMO. 

When mentioning any limited-time specials, we always include FOMO, or “Fear of Missing Out.” I always remember that the goal is to instill a sense of urgency or scarcity in order to persuade people to act. A strong and clear call to action, fueled by FOMO in a Google AdWords headline, has greatly enhanced our Google Ads Click Through Rate (CTR).

Samantha Hawrylack, CEO, SJ Digital Solutions

Improve Google Adwords By Utilizing Python-Based Reports 

We use Python-based reports, leveraging the abundant data offered by the Google Ads API. These reports, designed and automated, elevate our strategies by revealing constantly updating n-grams and profitability insights. With this approach, we overcome the limitations of the standard UI data, enabling us to make informed, data-driven decisions that drive success.

Michael Gaman, CEO, XAQ10