Unleashing the Power of TikTok Advertising: Insights and Strategies from Kane Lewandowski

In recent years, TikTok has emerged as one of the most popular social media platforms in the world, with millions of users scrolling through the app’s content every day.

With its massive user base and unique approach to short-form video content, TikTok has become an increasingly popular platform for businesses looking to reach new audiences and drive growth.

In this interview, we speak with Kane Lewandowski, a TikTok advertising expert, to learn more about what sets TikTok advertising apart from other social media platforms, and how businesses can effectively leverage this unique platform to drive engagement and growth.

Can you start by telling us about your journey into becoming a TikTok advertising expert?

When I was in high school, I was always looking for ways to make a living from anywhere. I fell in love with the remote lifestyle.

To pursue my passions, I began in the web design field, primarily creating websites on Wix and Squarespace. Later, I realized that I could offer marketing services to help those clients get traffic to their websites.

Four years later, beginning with Facebook ads, I began to focus on TikTok. Now, most of my clients want TikTok advertising the most.

What sets TikTok advertising apart from other social media platforms. Why should businesses consider investing in it?

TikTok is cost-effective when done correctly. It is also a versatile way to get leads, traffic, generate interest, and just get brand exposure.

Short-form content tends to be the current trend within marketing, and TikTok was the original pioneer. YouTube Shorts and Instagram Reels are close behind.

In your experience, what are the key elements of a successful TikTok ad campaign that resonates with its audience?

The creative is easily the most important.

I ask new clients all the time, why do you go on social media? Their answer is usually along the lines of entertaining themselves or watching content that their friends or family shared with them.

No one goes on social media to be sold to. So, don’t sell. Find a way to provide value with your ads. Master that concept, and you’ll quickly reap the rewards.

Can you share some examples of brands that have effectively used TikTok advertising to drive engagement and growth? What can we learn from their strategies?

Good examples of brands that have used TikTok effectively are Ryanair and Duolingo.

Both of them have a team that manages the social media and does a good job of keeping up with current trends and memes. Creating unhinged content also helps the algorithm further push out content to more people.

TikTok has a diverse and creative user base. How can marketers tap into this unique community to create authentic and captivating content for their ads?

Due to TikTok’s massive user base, almost any business can find a way to leverage it and advertise there.

A good strategy is to get User Generated Content (UGC) from your audience. This can be done by incentivizing them to do so. UGC is extremely powerful, by just asking a user to repost their video onto your platforms can help sell much more.

With the rise of influencer marketing, how can brands effectively collaborate with TikTok creators to maximize their ad campaign results?

Brands can collaborate with content creators to boost their content game. A common strategy is incentivizing creators to make memes or content about said brand. This helps boost credibility while getting content created at no cost.

What are some common mistakes that marketers should avoid when creating and managing TikTok ad campaigns?

The largest issue I see is believing that it is the same concept as Facebook ads. It is not. I have seen countless times brands spending tens of thousands of dollars to ‘test’ TikTok ads and say it is useless because they had no success. This can be avoided by working with a TikTok advertising expert from the beginning.

How can marketers measure the success of their TikTok advertising campaigns. What key performance indicators (KPIs) should they be tracking?

Some important KPIs are cost per click (CPC) and click through rate (CTR).

CPC will give you an idea of how relevant or target your ads are, whereas CTR will give you an idea of how your creative performs and how engaging it is.

What do you believe the future holds for TikTok advertising? How should marketers prepare themselves to stay ahead of the curve in this rapidly evolving space?

The best way to stay ahead of the curve is by including TikTok within the marketing strategy. You will only be able to stay on top of trends if you use the product itself.

I also heavily advise business owners to work with an experienced individual instead of assuming it is the same as Facebook advertising and wasting tens of thousands of dollars.

Want to get in touch with Kane? You can visit his site here.